Content Creation Courses and Workshops: Build Your Competence and Confidence
Hi! I'm Julia, your content marketing mentor. I teach creatives cutting-edge content marketing growth strategies through powerful courses and workshops with proven, custom curriculum. Level up and finally understand how to assemble content on your own for serious online growth.
Get proven processes for the content you create, gain laser-like focus on your audience and goals, build online authority and presence, and join a community of 700+ savvy peers.
Got a Black Friday coupon? You can enter that at enrollment for any of these courses.
The Content Hacker™ Academy & Julia McCoy’s training has been trusted by 700+ marketers, and dozens of leading agencies and brands.
“I’m a freelance copywriter based in the UK. I’ve just finished Julia’s Content Hacker™ Content Strategy Course and I was really impressed (I keep going back to your videos to check things!)
Honestly your course is amazing and far more practical than anything I could find offered by anyone else.” –Claire Hewson, Freelancer at WriteSpark
“Big Win I just realized today…Julia leaves her ego at the door so her students can take off and fly.” –Matthew Shafer, Content Creator
“Thank you Julia! The support means the world to me, and I feel much more confident now to do what I have been wanting to do, share my passions as well as serve the community and put good, relevant content out there. Thank you.” –Dolly Ali, Entrepreneur & Content Creator
“As a digital strategist, I’ve been able to grow my end profits with the course and apply what I learned from Julia to create high-ROI content, ultimately turbocharging my content strategy game.” –Mariana Norton, Customer Conversation Architect
The Content Strategy & Marketing Course
Master practical content strategy & marketing in under 45 days with The Content Hacker™ Academy flagship course, trusted by hundreds of students. Julia updates the curriculum with course partners (Semrush, BuzzSumo, Airtable, to name a few) every year. Inside this powerful, comprehensive curriculum, you’ll learn everything there is to know about how to build a brand content strategy from the ground up, and build the ten major parts of a brand content strategy yourself. Comes complete with guided, hands-on Brand Strategy Exercises, and a 1:1 review & certification on your Brand Strategy Exercises from Julia.
Learn more about The Content Strategy & Marketing Course
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Any coupons can be applied at the checkout screen.
The Expert SEO Content Writer Course
Ready to learn the art of SEO writing? Learn every step in writing a long-form blog, web, and/or landing page that ranks highly in Google. You’ll receive templates, video tutorials from Julia, and everything you need to build this skill the real way — by hands-on doing. Includes step-by-step tutorials of how to use the best tools out there for SEO keyword discovery and optimization. A one-week video course with three modules and 20+ videos, SEO templates, a private members-only student group, and 1:1 access to Julia.
Take Me to The Expert SEO Content Writer Course
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Unlearn Essay Writing: Your Professional Writing Course
UNLEARN what doesn’t work — that stuffy essay-style writing you learned in college, step-by-step. You’ll get real-life skill-building lessons from the very first video, which goes through Julia’s examples of good, not-so-good, and great content (and why each piece hits that mark). After you graduate the “unlearning” module, you’ll learn how to write content for 11 leading online formats in guided video tutorials. Includes lifetime access, 1:1 access to Julia, and a private student group.
Take Me to The Unlearn Essay Writing Course
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Any coupons can be applied at the checkout screen.
The Content Hacker™ Ultimate Course Bundle: All Courses + All Bonuses
Want to get your hands on a lifetime seat to all of our Content Hacker™ Academy Courses + Bonuses and dive right in to EVERY single one of the Content Hacker™ educational goodies? You’ll receive a lifetime seat to every one of our courses: The Content Strategy & Marketing Course, The Expert SEO Content Writer, and Unlearn Essay Writing… AND all the bonuses and student groups for each course. This is the best value, saving you $500+ on buying the courses individually.
1-Hour Content Marketing Workshops
Learn and build real content marketing skills in our one-hour workshops. Each one-hour workshop is centered on a skill (i.e. how to pitch clients, a writing mastery workshop, ecommerce content marketing, and more); and, broken up into small videos that are easy to watch.
Templates & workbooks, exercises and downloadables for every workshop; access to a private student group with Julia; and more. Perfect for entrepreneurs, agencies, and marketers.
Entrepreneurs & Freelancers
Your inbound marketing presence is about to catapult forward with new knowledge and skills. Every single workshop offers fresh, never-before-seen training content directly from Julia, the master content strategist herself. Your brand is about to become NEXT LEVEL.
Agencies & Teams
The whole team can level up! Employers are encouraged to secure seats for their team to join the workshop and increase their knowledge across the board with real skills. Bosses, get ready to see just how fast your team can grow and deliver measurable RESULTS.
Learn Social Media
A Holistic, Inbound, Ad-Free Approach: Learn How to Build Authentic Brand Presence on Social Media
Julia breaks down everything you need to know about dominating your social media presence in a powerful, in-depth one-hour workshop. Your lifetime access to this one-hour training includes lessons on:
- How to approach brand growth
- How to draft engaging posts and stories
- The best copy formula
- A topic chart for high-return social media stories
- The platforms you NEED to be on in 2021
- The best days and times to post your content
- How to create Instagram Reels in a step-by-step guide
- How to find creative social media help, hire, and delegate social media tasks
And more! You’ll also receive an accompanying 40-page student workbook that gives you the text version of the video lessons, with hands-on templates and exercises.
Learn to Write Online Content
Research, Outline, Source Images For, & Write Great Online Content
In this insightful 2021-friendly workshop, you’ll learn every step in writing powerful content that can WIN and get published on any publication. Julia invites you to watch in an over-the-shoulder tutorial as she drafts a new article from scratch for her Entrepreneur column. Topics covered in this workshop include:
- How to structure, research, and outline your content
- A 30-minute writing workshop with Julia
- How to source and add screenshots (legally!)
- How to use AI tools without stifling your creative voice
- How to self-edit your content
- How to craft click-worthy headlines
- The final stages of writing content
- 10-minute writing exercise
This powerful workshop contains NEW and updated strategies so your content will succeed for 2021.
Learn to Write Press Releases
Create Press Releases that Get Published
This one-hour workshop takes you behind the scenes with Julia for an exclusive look at how to write press releases. From start to finish, watch her create a press release with every must-have component to make an impact on any news network. (This workshop is formed from Julia’s internal guidelines that she wrote for her agency, Express Writers, who has written over 1,000 press releases successfully for clients.) Inside, you’ll learn:
- The rules and guidelines behind writing a press release
- A downloadable template with examples and guidelines
- How to use AI to speed up the process
- How to select a legitimate, zero-spam press release submission outlet
By the end of this workshop, you’ll have the knowledge and skills to write a newsworthy press release that will get accepted in any publication.
How to Find Hot Topics with BuzzSumo
Julia’s Strategies to Scope Out the Hottest Topics
In one hour, you’ll learn Julia’s EXACT strategies to uncovering and compiling the hottest topics in any industry, by using BuzzSumo and doing content data research techniques — the right way. Topics covered in this workshop include learning how to use BuzzSumo to:
- Uncover trending blog topics for any niche
- Put together data-backed topics your publisher or client can’t wait to hit publish on
- Find what people are sharing and talking about the most in your niche
- Find and recreate hot topics on your site and/or client sites
PLUS an in-depth student workbook, and exercises to guide the creation of five actionable topics you can start writing about right NOW. When you finish this workshop, you’ll be ready to write content that publishers and readers will love.
Freelancer Business Setup Training
Featuring Guest Expert Elna Cain
Veteran freelancer, professional mentor, and guest expert Elna Cain partners with Julia to share her expertise and teach critical first-step lessons new freelancers should know before forming their business. Topics in this workshop include:
- The discovery process for all freelancers, including finding your niche, ideal clients, and determining which services to provide
- How to choose and buy a domain, and build your freelance brand
- Understanding the ins and outs of a freelance business
- How to find and gain freelance clients
- A stress-free way to scale your freelancing business
As a bonus, the workshop includes a niche discovery worksheet so you can set your niche goals. With guidance from Julia and Elna, you’ll be ready to become a SUCCESSFUL freelancer this year.
Agencies & Entrepreneur Business Setup Training
How to Build a D-F-Y (Done-For-You) Agency Model, Price Yourself & Get Clients
This one-hour workshop will teach you how to get started on your service-based model in the content industry, and find clients — without stress or trial-and-error. Get Julia’s personal guide to hiring contractors, including the pricing sheets, templates, and profit margin rules she’s used to sell and grow teams around her own services for ten years from scratch.
- How to build brand core values
- How to set profit margins
- How to start setting pay rates and manage your team
- How to post jobs, hire, and interview for the right people
- How to pitch winning strategies to potential clients (and get clients same day)
This workshop is jam-packed with helpful resources, including worksheets, spreadsheets, templates, and downloadables to help you succeed!
Learn Tech SEO and Audience SEO
with Guest Expert Alexander Rodriguez
SEO master, digital marketer, and expert guest Alexander Rodriguez (who was one of the SEO brains behind WebMD’s rise to the top of Google!) teams up with Julia to teach you rarely-known strategies for technical and content SEO.
Topics in this workshop include:
- Beginning tasks for new website owners
- How to get your content to the top on page 1 of Google
- What to do if your content isn’t ranking
- On-page SEO checklist
- Common SEO mistakes
- Site structure and internal linking for SEO
- BONUS: a tutorial from Julia on how she manages the tech side of her content
These important lessons from Julia and Alexander will help you increase your rankings and achieve ROI from your website, and gain clarity on the technical and content side and how it all works together.
How to Build & Launch a Website
Creating A Site: Domain Name to Hosting, Setup, & Maintenance
A website is a critical marketing asset, and this power-hour workshop will teach you how to set up yours in the best way possible. Topics in this one-hour workshop include:
- Your mindset: how to think of website tasks for more long-term success
- Julia’s go-to 4-step guide to setting up a great website
- How to delegate technical tasks to a knowledgeable web designer
- Bonus: who to hire!
- Must-have beginner’s tools and plugins to add to your site
- Why websites go wrong (and how to make sure yours doesn’t)
This workshop will help you take your website from concept to completion with valuable training focused on long-term success.
Content Marketing for Ecommerce
Content Strategies to Use in Ecommerce Brands
In this powerful workshop, Julia shares the secrets of her content marketing success that has led to her agency Express Writers earning over $5M, with 99% of those sales and leads from search-optimized inbound content. You’ll learn how to do indepth SEO research and put together guides that will help you rival the biggest sites in your ecommerce niche, and dominate, even if you don’t have 5% of the funding those big guys have. Get ready to learn!
Training inside this brand new workshop includes:
- How to build an SEO blogging campaign for ecommerce brands
- How to write ecommerce product descriptions (& how to optimize for more conversions BEFORE you blog)
- How to uncover strong blog topics and keywords for ecommerce-driven conversion
- How to structure and write SEO blogs to pull in organic traffic
- How to maintain your content over time
By the end of the hour, you’ll be ready to implement content marketing strategies that will significantly impact your ecommerce profit and revenue for the better.
Get Quick Wins with Julia’s Guides:
The Content Hacker™ Process Map: Your Guide to Creating & Delegating Content
A student asked us for an A-Z pathway of my content creation process — all the way from the beginning ideas to inner stages and the delegation process. Julia wrote this guide as an answer to their process holes. This is your ultimate answer for “how do I CREATE and/or DELEGATE content?” You’ll learn which content parts to delegate, which ones NOT to, and much more. Get an entire process for mapping out your content, including Julia’s personal rolodex of who to hire.
Immediate clarity on your business margins and team setup.
What’s covered:
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- .. CLARITY (for the first time!!) on how to truly set up a profit margin that works
- .. Industry “myths” you don’t need to believe about pay rates & contractors
- .. Where and how to find your first rockstar
- .. Julia’s personal job ad that has brought in writers behind six-figure projects
