The Content Hacker™ Content Strategy & SEO Writing Course Bundle
Get full access to Julia’s two signature educational courses for marketers, in one elite Content Hacker™ Content Strategy & SEO Writing Course Bundle.
Become a Marketing Superhero: Get Both of My Signature Courses for Revenue-Producing Content Skills
Lifetime seat to BOTH of my Content Hacker™ courses. All-access pass to everything. All the bonuses, and both private student communities.
Get BOTH: Lifetime Seat to Content Strategy & Marketing Course + Bonuses, and Expert SEO Content Writer + Bonuses
In The Content Strategy & Marketing Course, you’re going from ground zero to a fully-built brand in just 45 days with guided, build-your-own content strategy exercises, and a jam-packed 80+ video curriculum with cheat sheets and summaries, teaching you every skill involved in profitable content marketing. Best of all, it can be used to not only launch your own brand, but also to take your clients’ brands to the next level. At the end of the course, you’ll have a fully-built content strategy.
In The Expert SEO Content Writer, you’ll get access to 18+ short video lessons in three organized modules, produced with subtitles and easy-to-remember summary knowledge sheets — you’ll fly through this material and be ready to apply it to your content NEXT WEEK. You’ll get clear action items that set you up for SEO writing success. You can download and work from proven content templates, see examples of content formats live in video demonstrations, and more.
The ultimate course bundle to become a growth-focused content marketer.
The Content Strategy & Marketing Course Curriculum
- Get walked through the basics: industry definitions, how to set goals for industry success, an intro to the landscape and structure of content marketing today.
- Next, learn how to identify what makes you DIFFERENT (or your client, if you’re setting up their strategy) from everyone else with a Content Differentiation Factor, complete with hands-on exercises where you’re actually learning all the steps.
- Define your online topic area and how to come up with topic cores that your audience will CRAVE.
- Get clear with content ROI expectations, and see high-ROI content in action.
This is two full modules with video lessons, worksheets, PDFs, Brand Strategy Exercises and templates. You’ll be able to get through both modules inside a week if you spend just 10-15 minutes every day.
- Identify and create audience personas for any target audience.
- Learn from hands-on video exercises how to build surveys to get real-time, valuable data about an audience you’re serving (and incentive for higher response rates).
- Learn how to use Facebook Audience Insights to build new audience data.
- Map your persona to the stages of awareness in the sales cycle, and learn HOW and WHY to create content that SOLVES PROBLEMS at the specific stage they’re in.
- Know how to utilize a sales team to nurture leads to get the information that will help you create valuable, profitable content.
- Learn how to create a brand content style guidebook that can direct content creation for ANY brand.
- Get an overview of the best email marketing tools and how to use them.
Grow your confidence with PDFs, cheat sheets, Brand Strategy Exercise, and video lessons.
- Learn about defining your goals for inbound ranking and overall content success.
- Explore Google’s standards for content – find out why organic search is far higher ROI and more valuable to today’s search audience than paid PPC.
- Reveal the biggest mistakes in keyword research that you must avoid.
- Know how to conduct effective, in-depth keyword research, using the top industry tools. Plus learn why and how to choose an SEO tool to track ranking and ongoing positions.
- Watch as I demonstrate proven methods on how I find a MONTH of SEO content for my agency that ranks without question!
- Watch guest speaker Ryan West from SEMrush show you how to find a great keyword, and pull live brand keyword reports.
- Get in-depth guidance on all aspects of SEO keyword research, including geo-targeted location content.
- Learn how to check for important ranking factors and be able to immediately identify opportunities for low-hanging SEO content you can easily create for any client.
Strengthen your understanding with PDFs, cheat sheets, guest expert lesson, Brand Strategy Exercise, and video lessons.
- Get to know what strong online content looks like.
- Learn all the nuances of how to build content that ranks high in search results for YEARS and how to maintain this authority over time.
- Skip all the strategies that DON’T work: in this week, we’ll cover only the keys of what DOES work when it comes to building true authoritative online content.
- Learn about the core content commitments and how to define them.
- Discover why one of the content commitments we discuss matters more than anything, and learn how to leverage that for long-term gain.
- Understand the importance of content structure, internal and external linking.
- Get confident with social media and how to combine the right social media platforms with the right brand (for clients you work with or your business).
- Get to know the benefits and methods of profitable guest blogging.
- Learn from Guest Expert Dan Levy of Unbounce as he shares secrets on how they built authority solely through blogging.
- Learn from Guest Expert Michele Linn of Content Marketing Institute as she explains how to lay the groundwork for business blogging.
Jump up a level with PDFs, cheat sheets, guest expert lesson, Brand Strategy Exercise, and video lessons.
- Never get stuck for content ideas AGAIN with an outlined, physical content creation process complete with repeatable steps.
- Learn how to pull strong brand awareness topics for any brand.
- Use techniques from a web crawl to find questions readers are asking online that you can create content for.
- Get proficient on professional industry tools such as BuzzSumo and Hawkeye to identify trends in ANY industry to write about! These also make killer guest blog posts that editors will DIE for.
- Get to know buyer-focused content, and how to create content and find topics that match the stages your customer is in.
- Learn how to create content that fits both SEO purposes and brand awareness.
- Know the ins and outs of SEO content optimization! See live demos of content structured for success.
- See the anatomy of web pages vs. blog pages, and learn how to create content that ranks consistently.
- Learn about 10x content, what that truly means, and how to go above and beyond in your content for your reader.
- Become an expert at guest blogging! Learn how to get on the publications you want, how to pitch editors, and send in irresistible topics and content pieces.
- Learn how to optimize your content for conversions, and how to add “list building” to your content creation.
- Guest expert Steve Rayson shares how to build strong headlines and discover hot topics.
Make real gains with PDFs, cheat sheets, guest expert lesson, Brand Strategy Exercise, and video lessons.
- Learn from Guest Expert Sujan Patel as he kicks off the final week with a lesson on how to promote your content to draw more eyeballs on it.
- Learn about social media post structure and how exactly to optimize your post performance for maximum brand exposure.
- Study the intricate workings of effective email marketing, best practices for writing, scheduling and sending emails to your list.
- Learn about setting a budget for content marketing and how to set realistic expectations for your clients.
- Streamline your hiring process to know how to recruit professional, reliable talent to your writing team to support your content creation.
- Ugly editorial calendars, begone. Find out the easiest tool EVER that’ll become your new secret weapon!
- Learn how to update your content for ongoing success (and why old content is your MONEY content).
- Know how to track and immediately see/report on content rankings to clients.
- Know how to set up a content plan for your clients.
- Learn from Guest speaker Dan Levy as he shares insights on the cost and return of 10x blogging.
- Learn from Guest speaker Shani Taylor’s tutorial on creating an advanced editorial calendar.
- Learn from Guest speaker Ryan West of SEMrush as he teaches you how to track your rankings and research competitor rankings.
- Lock in professional knowledge with PDFs, cheat sheets, guest expert lesson, Brand Strategy Exercise, and video lessons.
For a limited time, get lifetime access to Julia & join the course community, including in your enrollment cost. This may be charged at an ongoing monthly fee later in the year! Yours for FREE right now.
- Bonus #1: Partner Discount Codes Save up to $350 on software! BuzzSumo, SEMrush, KWFinder, Airtable, Mailshake & more. Includes PDFs with special codes.
- Bonus #2: The Content Creator Pricing Guide Get access to MY spreadsheet with over 45 content services priced out, with many variations and options for clients. Perfect for setting up your own agency, outsourcing, or charging freelancer rates! Includes a video, PDF and spreadsheet.
- Bonus #3: How to Close Your Clients [Video, PDF Guides, Live Call] Struggle with closing your clients? This is what you need! I show you how to close your clients, step-by-step. Includes live client call recording, video, and PDF templates.
- Bonus #4: Twitter Growth Hacking Learn how I grew my Twitter to 200% month-after-month growth. These are strategies that will take you only a few hours a week -- or if you don't have the time, hire the person I hire! Includes a video lesson with on-screen demo of techniques.
- Bonus #5: Instagram Explosion Learn how to hook up Instagram to clicks, blog reads, and REAL subscribers (a difficult feat on this mostly visual platform) with a few simple, consistent techniques. Includes a video lesson with on-screen demo of techniques.
- Bonus #6: The Amazing Portfolio Guide Learn how to create an amazing portfolio when you’re just starting out. Includes a PDF worksheet.
- Bonus #7: Guest Speaker Michele Linn Presents Practical Content Marketing Strategy Primer Listen as VP of Content for CMI, Michele Linn, shares top strategies on content marketing in a video interview with Julia. Includes video and worksheet.
NEW bonuses added for 2020:
Veronica Camara, Founder, Content Strategist at AVO | Content Strategy Agency
Teaching: UX Writer vs. Copywriting: What's the Difference & How to Start a UX Writing Career
Ryan Stewart, Serial Entrepreneur, SEO Expert, Author, & MBA
Teaching: How to Go From Solo Freelancer to Higher Income Team/Agency
David Martin, UX Strategist & the Founder of UXHacks.com
Teaching: UX Elements that Turn Away Customers: What Kind of Popups are Bad vs. Good (Are Any?), & More
The Expert SEO Content Writer Curriculum
A few short video lessons getting you all set up for what's coming, your cheat sheet library in one module, and access to our private groups!
5 action-packed lessons covering the strategy side of SEO content: topic research, persona-building, keyword research, content analysis techniques, and an introduction to content writing templates and optimization
12 step-by-step video lessons covering everything you need to know to get started in SEO writing, PLUS, all kinds of templates, writing prompts, FAQs, and more!
3 lessons including a short quiz and final certification!
- Julia's 2020 Lessons on SEO Writing (NEW!)
- Course Partner Discount Codes
- Cheat Sheets & Downloadables
Don’t Waste Your Time on Free or DIY Formulae Any Longer
For example, there’s a lot of information about content strategy out there.
In fact, if you were to Google it, there’s over 1.5 billion results in existence.
Everyone has an opinion on how to implement a strategy, how to create content, and how to track success.
But not everyone can say that they’ve taken a business from $0 to $4 million solely through content marketing in just seven years. I can. And not everyone has built a reputation on finding simple, yet powerful, content hacks that can build your brand faster than you ever thought possible. I have. With me as your expert practitioner at the helm, you will learn how to implement real success with easy-to-follow steps.
Your valuable time spent on filler tips and tricks that don’t equal bottom-line brand growth DOESN’T make sense.
Proven, tried-and-true is the way to go. The keys and the car is here. Don’t let anything hold you back from The Content Strategy & Marketing Course + Expert SEO Content Writer Bundle.
Invest into your content marketing’s future and save over $250 today on my bundled Content Hacker™ Content Strategy & SEO Writing Course Bundle course seat. Implement the steps that have already generated huge profits for me and many hundreds of others. Put in the work, and learn the skills as taught step-by-step. Then, watch your strategic content marketing take off.
What Does the Time Commitment for Both Courses Look Like?
For The Content Strategy & Marketing Course, the 6-week (45-day) commitment is on your own time, self-led. We have an active private student group that is perfect for accountability, check-ins and Q&A: but you can go through the material at your own pace without needing much outside assistance – although it’s available on call for whenever you want! I’ve had freelancers and agency members that came in and soaked up all 6 modules inside a month, and I’ve had students take 4 months to get through it while working at a full-time job.
For The Expert SEO Content Writer, you’re looking at a one-week, 5-6 hour total commitment to learn (with prompts and templates!) how to craft SEO content that works. I’ve had some students go through it in a few days!
How you learn is really up to you. If you’re driven by success and results, these are the courses to enroll in — both are 100% hands-on, practical, and results-oriented!
Access to EVERYTHING. LIFETIME. Two courses, jam-packed with every content lesson a marketer or entrepreneur would need. All the workbooks you need. All the student community & Julia-access you need.
The Expert SEO Content Writer Comes With:
- 18+ short video lessons in three organized modules: Say goodbye to education overwhelm with just five hours of on-demand video content, produced with subtitles and easy-to-remember summary knowledge sheets
- Certification as an Expert SEO Content Writer after course completion.
- Student-only partner discount codes: savings on my favorite SEO tools & special trial offers
- Content template library: templates for long-form blogs, lead magnets, web pages, infographics, FB Lives/YouTube content. Completely original, and customizable!
- Lifetime access to the course & updates
- Printable workbooks and knowledge sheets that help you stay on track, organized, and guided—so you never feel like you’re alone
- Exclusive access to a private student community to discuss coursework and trade ideas with your classmates.
- Clear action items that set you up for success. You can download and work from proven content templates, see examples of content formats live in video demonstrations and more!
- Worth over $379 ( + includes discounts to my recommended SEO tools!)
The Content Strategy & Marketing Course Comes With:
- 6 Core Modules that Teach Everything in Building a Content Marketing Strategy That Works
- Week 1 – Introduction & Module 1: Get Set on Fundamentals + workbooks, templates
- Week 2 – Module 2: Bridge the Audience & Sales Gap + workbooks, templates
- Week 3 – Module 3: Know Your SEO + workbooks, templates
- Week 4 – Module 4: Build Online Authority + workbooks, templates
- Week 5 – Module 5: Create Content that Works + workbooks, templates
- Week 6 – Module 6: Budget, Promote & Maintain + workbooks, templates
- 1:1 Mentorship & Private Student Community
- $300+ in savings in partner discount codes
- 5 guest expert speakers for key lessons
- 6 BONUS lessons on Instagram growth hacking, Twitter growth hacking, pricing guides, my personal guides for closing more content/strategy sales, and more!
- Certification as a Content Strategist after completion
- Lifetime access to the course and all of my updates
- Worth over $999 ( + includes bonuses and software savings codes!)
What Others Say About Both Courses
Check it out:
“I've gone from generally knowing how content marketing worked to being able to find the exact keywords that my target audience is using, and knowing how to put together content that ranks well in the search engines. I'm now getting more engaged clients and qualified leads daily for the agency I work at.”—Kyle Murray
“I wish I'd found Julia's courses sooner. It's given me everything I needed to learn about content marketing as I started my own content business!"—Angelina Dickinson
“As a digital strategist, I've been able to grow my end profits with the course and apply what I learned from Julia to create high ROI content, ultimately turbo-charging my content strategy game.”—Mariana Norton
“I've used Julia's Content Strategy & Marketing Course to improve my ability to understand and build a full content strategy, and convince potential clients why content is important. The knowledge I've gained has even helped position me as one of the few content marketing pioneers in Calgary."—Brittany Brander
"I saw my first highly-qualified lead book a call through my editing website after implementing the SEO content tips in The Expert SEO Content Writer Course. Not only was the lead qualified, but when I got on the phone, the lead already recognized me as an expert in my field. I didn't need to "sell" him on my services — he was already sold after reading my content. This is powerful stuff! If you're a business online, you need to get your hands on this course and start generating the clients you want through compelling SEO content — this stuff works."—Monique Muro, Professional Proofreader at Proof Mango, @moniquemuro
"This is the second course I've taken under Julia McCoy's wing and I cannot get enough of her advice, leadership, and knowledge of SEO writing. Julia respects and illustrates the importance of SEO writing and the foundational tools you need to write SEO-driven content for your industry, but most importantly, focuses on the audience/client first. In today's market, the customer is central to all content marketing and Julia reiterates this power in all of her lessons.
I will sign up for any course Julia puts together as she helps to refresh even the most seasoned writer and keeps you in the loop on industry changes and trends. You'll only move upwards after Julia's course!"—Bre D'Alessio South, Sr. Content Manager @BreDalessio
"The Expert SEO Content Writer is a fluff-free, nuts-and-bolts, hit-the-ground-running course.
Search Engine Optimization (SEO) is no longer a "nice to have" skill. To get the search engine rankings you crave, you need to know the right way to craft your content.
Julia McCoy knows SEO. Once you complete The Expert SEO Content Writer Course, you will too."—Mariana Norton, Customer Conversation Architect @MarianaNNorton
I've just completed your SEO course and got my certification, yayyy!
Just want to thank you for coming up with a short course that's packed with so much info, facts, statistics & helpful templates (that I could complete in less than 3 days!). Loved the way it was presented - bite-sized (yet so in-depth) and great choice of bright & fun colours too for the video presentations.
Completing this SEO course gives me the push that I need to now complete your Content Strategy Course!! Wish me luck and hope to talk to you again soon"—Aqila A. Shah, Content Strategist, Word Stylist @theQilala
"Besides being a college professor, I am a content creator. I produce video, visual, and written content across a number of social media platforms on a regular basis. Some of my content performs extremely well, while some barely gets noticed. I love what Mark Schaefer once shared, 'the economic value of content that is not seen or shared is zero.'
With that, my biggest takeaway from taking Julia McCoy’s The Expert SEO Content Writer course is that she helped me understand the strategies and tactics behind well-performing content.
It is NOT luck that helps content be discovered, rank high on Google, or bring traffic and profit. SEO writing is an art and science; it takes a certain mindset shift to produce strategic content that ranks for SEO and is enjoyable to read. Julia's course also encouraged me to bring my personality and creativity into my writing. Thank you for being such a great teacher, Julia. I cannot wait to apply what I have learned from you into my work!"—Ai Addyson-Zhang, Ph.D, Professor, Entrepreneur, @aiaddysonzhang
"Julia presented a thoroughly insightful and inspirational course. It’s improved my SEO writing and that offers a better service to my clients. The down-to-earth approach and supporting worksheets outline the theories you need to understand and the benefits are immediate when applied to your business."
—Sarah Wood, Digital Consultant and Director, marketingondemand
"This course taught me to think of SEO writing in a different, more methodical way. It helped me refine my strategy and purpose in content marketing. The keyword research section was particularly helpful.
If you’re trying to up your content marketing game, this course is for you!"
—Lisa Farrell, Marketing Director
"I just finished the course which gave me a lot of information + tools for professional SEO writing. The advice given is actionable from the very beginning. It is also great to gain insight into how a successful content agency works. Only rarely you find insider tips & tricks shared so openly elsewhere. A huge thank you to Julia and her team."
—Inga Hockenbring, Marketing Strategist
"Woohoo! Happy to announce I am now a certified SEO writer thanks to Julia McCoy's 'The Expert SEO #Content Writer' course. A great educational program that I thoroughly recommend if you need help getting your head around #SEO. Thank you, Julia!
Thanks again, I've been stressing about SEO for ages and it all feels really clear now. Looking forward to putting it into practice."
—Emma Lander, ITSM & Technology Copywriter
"This course is worth every penny! Julia virtually takes you by hand and walks you through the whole process of creating killer content that your readers and search engines will love. It's a must for everyone who wants to empower their SEO writing and content marketing as well."—Vladimir Mirnii, CEO, Content Adore
"I tried as hard as I could but I couldn't find anywhere else that offered anything near what Julia McCoy is with this new course. 😂 Leveling up my copywriting skills!"—Kristeen Romero, Digital Marketer @KristeenOnline
“The Expert SEO Content Writer course is a thorough and well-structured collection of information that has aided me greatly in my content marketing career. The resources Julia has assembled are extremely helpful – and they save me from having to search the web for these resources individually.
I learned to create ROI-focused content, helpful writing strategies for a variety of content types, and even how to market myself to prospective clients – this course truly covers it all. I highly recommend it to any content marketer, regardless of experience level.”—Josh Stanley, Copywriter & SEO Specialist
“Julia's SEO Writing Course is what every marketer needs. I had a pretty good idea of *what* SEO was, but how to properly utilize it and apply it were a bit fuzzy to me...until I took this course. Julia lays out, in detail, the WHAT, the WHY, and most importantly the HOW to take your SEO game to all new heights!"
—Jason Schemmel, Social Media Manager at HarperCollins @JasonSchemmel
“I have to tell you that there is a wealth of information in this course and student group.”—Nathaniel Goins, Affiliate Marketer
Get The Content Hacker™ Content Strategy & SEO Writing Course Bundle!
Pay once, access forever. Can’t afford the up-front cost? Pay in an easy four-month installment plan. Lifetime access.
- BOTH COURSES, All Access (The Content Strategy & Marketing Course + Expert SEO Content Writer)
- Lifetime Access
- All Bonuses & Partner Discounts
- Private Student Communities
- Dual Certification
- BOTH COURSES, All Access (The Content Strategy & Marketing Course + Expert SEO Content Writer)
- Lifetime Access
- All Bonuses & Partner Discounts
- Private Student Communities
- Dual Certification
I can’t wait to see you in BOTH of my courses!
—Julia, Educator & Content Hacker™
Who’s Not a Good Fit for This Bundle?
- This isn’t for “get rich quick” wishful thinkers.
- If you enroll hoping to make a million dollars within a year, this program isn’t for you. You need to put in the work, fill out the templates, download and use the worksheets, and watch the videos carefully to see real results in your SEO content skills.
- If you write for fun, but don’t care about earning income or growing a brand through your writing, this isn’t the best fit for you, either. Sorry.
Both of these courses combine my best strategies into a fool-proof training program full of templates and systemized steps to help you learn, enhance, and perfect content marketing and SEO writing skills. I’m 100% confident you’ll love my courses—so much so that I’ll give you a full refund within 30 days if you access the course and decide it’s not for you. This course isn’t for people who want to take this exclusive training, download it, use it to boost their profits or their clients, and then demand a refund. If you put in the effort, I firmly believe every single step you need to learn is contained in my training. I want to give you the time necessary to try out my systemized steps and implement your skills, and I’m more than confident this training will work for you!
Did you know? I have a book that goes with my course! The Content Strategy & Marketing Course is delivered through a series of videos, PDFs, templates and guided exercises that my team and I personally review upon your completion so you can be certified as a Content Strategist. I’ve written an accompanying 384-page book published on Amazon that will help you save paper and avoid printing all the PDFs, if you prefer physically taking notes and writing out your exercises.