Unlearn Essay Writing

 

Unlearn the #1 bad habit keeping you from online writing success: the essay writing habit. Become a profitable, actionable online content writer.

Currently closed for enrollment. Get on the Waitlist

 

online writing course

 

 

What if you could learn the professional writing skills used by TOP-NOTCH content creators in just one week?

Does this sound like you?

You’re in the world of online content. Maybe suddenly. Maybe you’ve planned for it.

And now, you’re writing a blog post for that client or boss. Tomorrow, you have to write an email. The next day, you have to write a Facebook ad.

The HUGE fear in your gut: Your online audience might not even glance at it. Heck, you hate it.

 

 

What’s going on?

You were a winner in college. Your professor gave you STRAIGHT A’s for the papers you wrote. You wrote ‘em like a gangsta, you were that good.

So why are you getting the feeling that your college degree wasn’t for this new world of online writing?

Hint: You’re right.

In fact, the essay writing style you learned in college is the #1 bad habit keeping you from the explosive online writing career of your dreams.

 

essay writing style

Go From Stuffy, Boring Essay Writer to In-Demand, Actionable Online Writer—FAST

successful online writer

All the professional writing books and business courses you’ve taken up to now haven’t done a thing to help you reach your overachiever goals.

Why?

Because the essay writing style is still in your system.

Unless you completely get rid of it, you’ll never engage your readers, impress your boss, or earn a host of high-paying clients.

Are you ready to ditch the clunky style your professor taught you in college that PREVENTS you from getting a ton of engagement online? Ready to replace those bad habits with THE powerful skills the best content creators use to pull in eight figures for their businesses year in and year out? …And best of all, ready to FINALLY know how to craft content that truly earns attention?

If you’ve shouted YES, you’ve come to the right place.

The Unlearn Essay Writing Course: Your Professional Online Writing Course is all you need to get you from frustrated, ignored essay-style writer to magnetic, engaging online content writer in just one week.

 

 

successful online writer

What You Get from The Unlearn Essay Writing Course: Your Professional Online Writing Course

This course is your ticket OUT OF the stuffy, clunky essay writing habit and INTO engaging writing your audience craves.

It’s chock-full of all the online writing secrets I’ve discovered in my near-decade of creating content. Secrets which allowed me to grow my content agency Express Writers from a tiny startup worth $0 to a growing brand worth $5 million.

I know the kind of writing clients pay for. You will too, when you finish this course.

You’ll get:

Zero-fluff video lessons. Say good-bye to 500-page “how to write” books stuffed with jargon and tedious, unbroken paragraphs. My zero-frills video lessons take you straight to learning the ABC’s of amazing writing in ONE WEEK.

Workshop-style tutorials. “Look over my shoulder” and watch me write a piece of content from scratch. In this never-before-seen tutorial style, I take an idea and transform it into a perfectly finessed blog.

My secret sauce for writing, tools, and techniques. With these in your toolbox, you’ll never again get stuck staring at a blank Doc and blinking cursor.

A plethora of bonuses and resources. Amp up your writing with power words, writing tools, links to resources and books, and a copywriting formula that’ll persuade your audience to do what you want them to.

Lifetime access. Your one-time payment will give you immediate and permanent access to ALL the material in my course. Plus, the evergreen course I’m relaunching later in the year and all the upgrades and updates after that.

Student-only partner discount codes. Get big savings on my favorite tools and products!

A library of templates. Make content creation super easy with 11 content templates to use any time you need them. No more brainstorming your content format – plug your own words into my ready-made templates, and you’re good to go!

Mega-thorough student workbooks. Make the course your own by writing your answers in these detailed workbooks.

The Unlearn Essay Writing Course Certificate: Choose level 2 of the Unlearn Essay Writing Course and get personal feedback from me on a 1,000-word piece of content you write. I work with you collaboratively to help you edit your content until I’m 100% confident it’s client-worthy. When your content reaches the standards I know clients love, you’ll get The Unlearn Essay Writing Course certificate to add to your portfolio. This guarantee is POWERFUL! 

 

Sign up to the waitlist

 

Hi, I’m Julia McCoy, and I’ve Been Teaching Writers to Unlearn the Essay Writing Habit for Nearly a Decade.

julia mccoy

Nine years ago, I started my content agency Express Writers from scratch.

What I had then:

  • $75 in my pocket
  • No support system
  • My passion for writing and dream to someday make a living doing what I love

What we have now:

  • A growing brand worth $5 million
  • 90 expert writers, content strategists, QA professionals, and blog editors
  • 1,300 blogs published
  • 20,000 successfully completed projects

The #1 asset that got me from what I had THEN to what I have NOW?

Great content.

online content that works

And I mean to continue the trend. In fact, I personally sift through the bulk of writer applicants I get each week (and hire only 1% of them). Out of the bigger group, I cultivate a small team that writes personally for me.

Since 2011, I’ve worked with my team of writers, first to help them “unlearn” the bad essay habits their college professor taught them and then to learn the art of creating top-notch content.

Because yes, even the best writers I’ve worked with carry around a chunk of this bad habit in their systems.

After nine years of intensive training experience, I’ve come up with: a polished system that gets writers from producing clunky, fluff-filled writing to engaging, fun, in-demand content.

And I don’t mean to keep this system to myself.

Humor me for a minute with a story.

Erin’s Journey: How She Unlearned the Essay Writing Habit…and Got Paid to Write

 

ErinErin is part of my small team of personal writers – the writers who create content for my brands.

She’s a history graduate with a natural passion for writing. Like me, she’s loved writing since she was 12! (Natural passion is a GREAT place to start from as a writer.)

Once Erin passed our writer tests, she was ready to take on her first assignment.

The topic? A blog on UX writing.

After she’d written it, she uploaded it for me to read. I opened up the document and read this:

“UX has become an extremely relevant topic in recent years, but it is a field that is still somewhat obscure and unknown as it is still early in its growth. Nonetheless, it is clear that this field is quickly becoming an important area of focus for business, and so there is a lot of potential in this industry.”

I recognized it the moment I saw it.

The essay writing habit.

I knew I’d have to guide Erin like I’d guided dozens before her. And I did. I helped her “unlearn” the essay writing habit and replace it with the skills and techniques I used to build my brand.

Two assignments later, I was reading this:

“Think of your business as a restaurant. You are the chef, and your role is to produce great food (content) that they will love. …Now that you have the four-step recipe for getting past your inner critic to content that matters, you’re ready to publish great material.”

Massive improvement. Erin is now on my payroll, earning a paycheck for doing what she loves.

unlearn essay writing

Get on the Waitlist to Hear When We Reopen!

Yes! Get me on the waitlist for Unlearn Essay Writing

Who Is The Unlearn Essay Writing Course For?

  • B2Bs and B2Cs: Reach your ideal partners and clients with professionally-written emails, case studies, white papers, and more.
  • Entrepreneurs: Engage your audience like never before with compelling content they can’t resist.
  • Brands: With 6 billion daily searches on Google, there’s no better place to shape your brand than online. The best way to do it? With engaging, compelling, creative content.
  • Freelancers: Stand head and shoulders above your competition with writing skills high-paying clients are looking for.
  • Service-Based Businesses and Providers: Showcase your services and outshine your competitors with value-rich content.
  • Any industry: The content writing skills I teach in this course apply to you no matter what kind of product or service you offer (or even if you don’t offer a product or service, but just want to gain a following online for fun!)

What Others Say About Julia

“Julia McCoy is one of the best content marketers on the scene.”

—Lindsey Anderson, founder of Web Impakt & Trafficandleads.com

“Julia McCoy has mastered content marketing.”

—Madalyn Sklar, Twitter Marketing Expert

“Julia is absolutely the best Sherpa for your journey up the content marketing mountain.”

—Mark Schaefer, Social Media Influencer, Internationally-Acclaimed Speaker, Author and College Educator

"In a world increasingly full of books with snackable advice that leaves you wanting more, Julia McCoy’s books and teachings are a banquet.”

 

—Warwick Brown, Account Management Activist, Consultant, Coach

students of julia mccoy

The Unlearn Essay Writing Course Curriculum

Hands-on exercises, video lessons, and guided, intensive workshop-style tutorials. Cut the fluff and jump straight into unlearning bad habits + learning how to write for the leading 11 content formats. Two mega-thorough student workbooks accompany each module, along with a plethora of additional resources. Two levels (Writing Graduate, Writing Hero) to choose from when we launch will give you access to a mentorship with Julia + guaranteed “client-ready” skills you won’t want to miss. Launching June 30, 2020.

L1: What Is ‘Bad’ vs. ‘Good’ Online Writing? + Examples
L2: Internet Grammar: The (Sometimes Weird) Rules of Online Writing
L3: [Workshop] Unlearn Stuffy Writing: How to Write and Cut the Gunk (Includes Writing Exercise)
L4: [Workshop] Test Your Knowledge of Fluff & Know What to Cut from Your Writing (Writing Revision Exercise)

L1: The ABC’s of Good Online Writing
L2: ‘Good Writing’ Vs. ‘Bad Writing’ in Action (Across A Variety of Content Formats)
L3: How to Never Get Stuck While Writing (Ever Again): The Secret Sauce, My Tools & Techniques
L4: [Workshop-Style] Watch Me Write: From Content Idea to Publish-Ready Blog
L5: Student Cheat Sheet and Style Guide For 11 Content Formats: Social Media Posts, Web Pages, Product Descriptions, Meta Titles and Meta Descriptions, Blogs, Headlines, Emails, Case Studies, Ebooks For Lead Magnets, Whitepapers, Video Scripts
L6: Creative Wording: How to Amp Up Your Writing + Real-Time Writing (Exercise 4: Writing the Full Draft)
L7: Write A Real Content Piece: Finalize Your Writing and Editing Exercise (Exercise 5: Finalize Your Writing)

L1: Finalize Your Article, Send in for Peer Review
L2: All Student Workbooks in One Downloadable Guide
Bonus #1: Bonus: Ultimate Quick-List of the Best Writing Tools (Guidebook)
Bonus #2: Student Partner Discounts & Tools
Bonus #3: Power Words and Phrases to Amp Up Your Writing
Bonus #4: The Unlearn Glossary for The Online Content Writer- 94 Terms Every Online Writer Should Know

L1: Finalize Your Content + Earn a Verified Unlearn Essay Writing Certificate from Julia After Editorial Review
L2: All Student Workbooks in One Downloadable Guide
Bonus #1: Bonus: Ultimate Quick-List of the Best Writing Tools (Guidebook)
Bonus #2: Student Partner Discounts & Tools
Bonus #3: Power Words and Phrases to Amp Up Your Writing
Bonus #4: The Unlearn Glossary for The Online Content Writer- 94 Terms Every Online Writer Should Know

30 day money back

The Unlearn Essay Writing Guarantee

We offer a 30-day money-back guarantee. This means we’re 1000% committed to your satisfaction!

But remember, this course isn’t for students who plan to binge-watch all the videos and download all the materials AND THEN ask me for their money back.

To avail of the money-back guarantee, you’ll have to study the whole course and complete all the exercises. If you put serious work ethic into it and still don’t see improvement in your writing, you’re entitled to a full refund.

That being said, I’m super confident this won’t happen. When you go through the course, watch the videos, and do the exercises YOU WILL unlearn clunky essay writing and learn the skill to be a top-notch online writer.

If you choose Level 2, you can be 100% sure of success. Level 2 gets you personal mentorship with me. I review and help you edit your piece (as many times as it takes!) until you produce refined, beautiful, client-ready writing.

Take a week to go over this course. Focus on it. Absorb my lessons and do your best with the exercises. Then, spend three weeks testing your new skills. By the end of your guarantee period, you’re more likely to email me with your success story than with a refund request.

Ready? Let’s do this!

unlearn essay writing

I’m Ready to Enroll!

 

The Unlearn Essay Writing Course: Your Professional Online Writing Course is all you need to get you from frustrated essay-style writer to magnetic, engaging online content writer in just one week. Learn the top 11 content formats, and how to write them.

We’re currently closed for enrollment. The Unlearn Essay Writing Course reopens soon. Get on the waitlist!

Questions Before Enrolling? FAQ

Can you remind me of the guarantee?

We offer a 30-day money-back guarantee. We want you to take zero percent of the risk — we’re taking all of it! But, this course isn’t for students who plan to binge-watch all the videos and download all the materials, or simply get their toes wet and “see” without commitment, then decide to ask us for their money back.

To receive our 100% money-back guarantee, there is a requirement: you’ll have to study the whole course and complete all the exercises. If you put serious work ethic into it and still don’t see improvement in your writing, you’re entitled to a full refund.

That being said, I’m super confident this won’t happen. When you go through the course, watch the videos, and do the exercises YOU WILL unlearn clunky essay writing and learn the skill to be a top-notch online writer.

If you choose Level 2, you can be 100% sure of success. Level 2 gets you personal mentorship with me. I review and help you edit your piece (as many times as it takes!) until you produce refined, beautiful, client-ready writing.

Take a week to go over this course. Focus on it. Absorb my lessons and do your best with the exercises. Then, spend three weeks testing your new skills. By the end of your guarantee period, you’re more likely to email me with your success story than with a refund request.

I’m new to this online writing thing. Is Unlearn Essay Writing going to be too advanced?

Not at all!

Yes, this course teaches the skills leveraged by THE BEST content creators out there. When you finish it, you’ll have the full arsenal of writing tools and tricks used by the likes of Jon Morrow and other eight-figure/year earners.

I’ve been in the content space for nine years. I know what clients love. I know what they hate. I’ve tested and tried everything, growing my brands completely from content. Bottom line? I can spot good and bad content from a mile away.

But you don’t even need to know how to write to start this course. You don’t need to know the difference between a gerund or infinitive. You don’t need to know a thing about the five components of academic writing. And if you’ve never written a dissertation in your life, that’s fine (great even)!

In fact, if you DO know a bit about academic writing, I teach you how to “unlearn” it in the first part of this course. So yes, you start with a completely clean slate.

Unlearn Essay Writing is perfect for newbies. It’s not a 500-page book stuffed with jargon you’ll never get through. It’s easy-to-follow, engaging videos. Mentor-led workshops and guidance. Workbooks you’ll love completing.

If you’re coming to us with zero knowledge of writing, well, this course was MADE for you!

I have years of experience in online writing. Is Unlearn Essay Writing a good fit?

YES.

First, I thoroughly cover the basics of online writing. A ton of writers out there have been creating content for years without a solid foundation. The result? A poor following, cheap clients, a boss who requests too many edits on their content.

If you’ve had years of experience writing and all you can say about your success is MEH, then maybe you’ve got your foundation all wrong and you need to start over. The best place to do it? HERE, in the Unlearn Essay Writing course.

Besides the basics, this course has a DEEP curriculum. It’s not only about bad and good writing practices. It’s also about the secret sauce that helps me write faster. How to stay motivated and never again suffer writer’s block. How to upgrade your skills so you’re on par with THE BEST writers out there.

I’ve had nearly a decade of content writing experience and I’ve grown my brand from $0 to $5 million using nothing but top-notch content. If you’re not seeing this kind of success yet, this course will help you get there.

I own a ton of courses I haven’t finished. How can I be sure this one won’t end up like the others?

Simple. The Unlearn Essay Writing course was built to be completed in only one week.

It’s not because the course is insubstantial. My promise is that it’ll give you every single thing you need to be a profitable, actionable, in-demand online writer when you finish.

You can complete the course in one week because I cut all the fluff and frills when I teach. You won’t go into the never-ending, doze-worthy introduction you’ll find in a ton of courses out there. You won’t have a whole chapter dedicated to inspirational stories you don’t want to hear.

When you start the course, you hit the ground running immediately. You watch a video, fill in your workbook, and use your new skill. It’s that simple.

And it’s that exciting! You need only one week to transform from being ignored to adored by your online audience. From being in the “never hire” pile in your dream company’s office, to being chased by businesses for your stellar writing skills.

So YES, you will finish this course. And you’ll ENJOY every step of the way.

When can I enroll in Unlearn Essay Writing?

Beta enrollment just closed in early July. We’ll reopen sometime late fall 2020. When we open, you’ll have the freedom to take it anytime you’d like. All videos and lessons are 100% on-demand.

Take time to go over it. Transform yourself from clunky to in-demand online writer. When you’re done, send me your feedback and I’ll use it to tweak the course for when I open it up again later in the year.

This is not a slow-drip BS course with tons of fine print. I’ve invested thousands of dollars and countless hours of my time to produce a 100% value-rich, actionable course that WORKS.

Step 3, July 5 onwards: Complete Unlearn Essay Writing in one week. Here’s my recommendation on how much time to spend on the course each day. Feel free to move the one and two-hour segments to the days that work best.

The recommended time slots include writing exercises. You literally just need a total of six hours to complete this course!

How long do I get to keep my course seat for?

How amazing does lifetime access sound?

Once you enroll, you’ll get permanent access to all the videos, workbooks, resources, bonuses, and partner discounts. Plus, when I open Unlearn Essay Writing as an evergreen course, you get all the improvements, plus all future updates. You won’t get a better deal than this!

Can’t I learn the skills taught in this course by reading free online content?

It’s true, there’s a ton of free content out there. If you’re lucky, you can learn amazing content writing skills without paying a cent.

But that’s if you’re lucky. Remember, the web is stuffed with advice (both bad and good). You’ll have to sort through all this advice, and it takes ages. I know because I started my online writing journey DIY’ing!

Plus, it’s confusing at best. You’ll have to make a ton of mistakes, and then learn from them. You won’t have anyone critiquing your work and telling you how to improve (unless it’s your boss with a frown on his face).

What Unlearn Essay Writing does is take my near-decade of content writing experience and cram it into one week. It’s your SHORTCUT to becoming an actionable, in-demand content writer.

Can you remind me of everything I’ll get in Unlearn Essay Writing?

  •    The Unlearn Essay Writing course, workshop-style video tutorials, and workbooks
  •    A whole library of templates, resources, and guides
  •    The Unlearn Essay Writing Prompts and Exercise
  •    Lifetime access + the evergreen course + all future updates
  •   Personalized mentorship and guaranteed client-ready skills from me (When you opt for Level 2 of the program, you get a Google Doc and email collaboration with me. You send in your 1,000-word piece and I help you edit and reshape it until it’s perfect – no matter how many rounds of edits it needs! When your piece reaches the quality I know clients love, you’ll receive your Unlearn Essay Writing certificate.)

What’s your terms and/or disclaimer?

This program has every ingredient you need to become a successful online writer. However, we don’t promise or guarantee results. It’s up to the students to put in hard work and effort to accomplish amazing results themselves.

See you when we reopen!  – Julia

Yes! Get me in the Unlearn Essay Writing waitlist now

professional writing course unlearn essay writing