The Content Hacker™ Work Smarter Guide


Tired of doing ALL the tasks in your business, yourself? The truth is, you shouldn’t be doing it all yourself. Get clarity in this powerful, all-new guide.


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content hacker process map




What if… you never again had to guess when it comes to the process of setting up your profit margin for actual profits; hiring a great team, and finding the rockstars among the riff-raff?

What if there’s a way to rethink the whole confusing process and follow a no-brainer path?


The truth is, hiring the right people and even approaching your margins is bewildering. At the beginning, it took me four years to get clear on this!

My agency went from $600,000 gross and $80,000 net the first several years, (😬 ) to $1,000,000 gross and $550,000 net until we sold in September of 2021 (most of which I re-invested back into the business to grow, but at least I had the choice – the margin was there!)

That’s a GREAT profit margin.

But here’s what I’ve learned. Industry experts and benchmarks claim confusing stats and if you follow them, you could bankrupt your business.

It’s chaos. What’s more, since you don’t know how to set up a profit margin, you get exhausted and burnt out trying to do ALL the tasks to save money.



content hacker confused


julia mccoy confused

If you’re not sure where to start, I’m here to help you.

My name is Julia McCoy, founder of five brands, author, and content marketer for nearly a decade.

When I started out, I was just like you.

I was running my first company, Express Writers, and although we were seeing some success I was feeling totally drained.

I was running around doing EVERYTHING for my content agency’s marketing. I was doing keyword research, ideation, writing, editing, and publishing. I was fulfilling client orders. I was editing. I was selling. I was on all the client phone calls.

And it was awful.

Everything changed when I created a step-by-step process, LEARNED how to hire a great team (which took me nine years), and finally, set up a slam-dunk process and templates for hiring new team members.

Once I had the right team players and process in place…

  • Finally, I had WAY more energy and time to do other things.
  • My business started spitting profits like a well-oiled machine.
  • I never again woke up in the morning panicking, about to miss another deadline, struggling between doing it all and trying to delegate unsuccessfully because I’d hired the wrong people.

Does my process work?

1000%. This well-oiled hiring and team process I’ve developed got my content agency get to where we are now.

  • My agency has over 20,000 keyword placements organically ranking on Google, the result of high-quality, consistent, SEO-optimized content—day in, day out.
  • We have 100,000 website visitors/month.
  • We’re the 25,700th most popular website in the world!
  • We’ve saved over $200,000 by skipping paid ads
  • We sold for over $1M in September 2021 to happy buyers

content hacker rankings

And I don’t plan to keep my secret sauce process to myself.

In fact, I’m sharing it with you today in a succinct digital guide that you can instantly download and start using now. 

What’s covered:

  • .. CLARITY (for the first time!!) on how to truly set up a profit margin that works
  • .. Industry “myths” you don’t need to believe about pay rates & contractors
  • .. Where and how to find your first rockstar
  • .. Julia’s personal job ad that has brought in writers behind six-figure projects

Finally–clarity on your business margins and team setup.


content hacker work smarter guide

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To your success,

content hacker work smarter guide