AI Content Platforms Faceoff: ChatGPT vs Content at Scale

Julia McCoy

Julia McCoy

Creator and Co-founder

By now, you’ve probably tried your hand at a few AI content platforms.

Sure, everyone is talking about ChatGPT, but have you tried the other tools on the market? (LOTS of them are out there, and more are emerging by the day. It can get overwhelming. 😓)

With this ever-growing array of tools at our fingertips, it can be challenging to find the gems, let alone choose the right solution for your needs.

That’s why in this blog post + video, we will delve into two popular AI-driven solutions: ChatGPT by OpenAI and Content at Scale.

Mainly, I want to show you that ChatGPT isn’t the only solution for AI writing. Instead, it might be best reserved for specific use cases, like producing short copy. Meanwhile, tools like Content at Scale are ace at serving your long-form content needs. 🏆

By the end of this post, you’ll have complete knowledge of these AI content tools and how they can come to your aid in ways you never imagined.

Table of Contents: Comparing Two Artificial Intelligence Tools

Watch Me Compare + Contrast Two AI Content Platforms

ChatGPT vs. Content at Scale Overview

In the realm of AI-driven content platforms, it’s paramount to choose the right tool for your needs.

In this section, we’ll explore two popular options: ChatGPT and Content at Scale.

Both tools have their unique strengths and serve different purposes in terms of content production:

  • ChatGPT is a generalized tool for short-form content.
  • Content at Scale is specifically built for long-form SEO blogging.

Let’s compare and contrast them. ⚖️

Generalized AI Tools vs. Specialized AI Tools

The primary difference between these two platforms lies in their specialization levels.

  • Generalized AI tools like ChatGPT are designed to handle various tasks, making them versatile but potentially less focused on specific use cases such as long-form blog creation or SEO optimization.
  • In contrast, specialized AI tools like Content at Scale focus solely on one particular task — in this case, creating optimized long-form blogs that rank well on search engines like Google.

Short-Form Content Generation with ChatGPT

ChatGPT Pro is one of the only tools I use for short-form AI content creation. It’s really good.

  • Versatility: As a generalized platform, ChatGPT can create an array of short-form content types such as social media posts, email drafts, ad copywriting ideas, or even brainstorming sessions.
  • Natural language understanding: The chatbot uses OpenAI’s advanced language model, GPT-4, which is known for its human-like text generation capabilities that easily fool over 63% of us.
  • Ease-of-use: With its simple interface and easy-to-follow prompts setup process, it’s accessible even to non-experts.

chatgpt writing star wars marketing headlines

Long-Form SEO Blogging Using Content at Scale

In turn, Content at Scale is the ONLY AI tool I use for long-form SEO blog generation. I may be slightly biased, but it continually blows me away.

  • SEO optimization: Content at Scale is designed to produce long-form blog posts that are optimized for search engines, ensuring higher rankings and better visibility.
  • Data-driven approach: It uses a data-driven methodology to create content based on the most relevant keywords and phrases related to your niche or industry.
  • Built-in analytics & reporting: The platform offers built-in optimization tools and features that help you create content that will perform well in the SERPs (search engine results pages).

ready blog in content at scale

In summary, while both ChatGPT and Content at Scale offer valuable solutions for different types of content creation needs, it’s essential to understand their unique strengths before deciding which tool will best serve your business goals.

ChatGPT and Content at Scale offer different solutions for content creation, with ChatGPT providing short-form content generation while Content at Scale is better suited for long-form SEO blogging.

Struggling to understand where AI can fit into your content marketing? Struggling with content marketing, period? 😵‍💫 You need my Content Process Blueprint.

content process blueprint

Moving on, let’s compare whether you can use both tools to generate blog posts.

Head-to-Head Faceoff: Can You Generate Blog Posts with Both AI Content Platforms?

In this section, we’ll compare how ChatGPT and Content at Scale perform when tasked with generating blog posts based on given keywords or URLs.

We’ll also talk about the process involved in generating long-form blogs using both tools, and analyze their output quality.

Do they match up? Let’s find out…

Using Keywords or URLs as Input Sources

Both ChatGPT and Content at Scale allow users to input either keywords or URLs as sources for content generation.

With ChatGPT, you can provide a list of keywords that serve as prompts for the AI model to create short pieces of content around those topics.

Here, I prompted the bot to “Write a 1,000-word blog post to rank for the keyword ‘positive reinforcement for dogs.’”

chatgpt prompt - write a blog post for a keyword

It only produced 600 words, by the way. When I prompted it to continue, it still ended up producing less than 800 words, in total.

On the other hand, Content at Scale uses your chosen keyword(s) or URL(s) to produce more detailed and comprehensive long-form articles tailored specifically for SEO.

Here, I created a nearly-2,500-word blog post in Content at Scale, complete with an SEO-approved structure and headings, just by giving it a keyword and some context about what I wanted it to write:

content at scale blog post output

You also don’t have to copy and paste Content at Scale’s output to another editor. It has a built-in editor so you can tweak the output right in the tool. You can also highlight any bit of text you want and select the Rewrite option, and CAS will rewrite it.

content at scale rewrite feature

Time Taken by Both AI Writing Tools to Produce Results

The time taken by each tool varies depending on factors such as word count, the complexity of the topic, and server load.

In general, ChatGPT generates shorter pieces relatively quickly but may require multiple iterations if you need longer content.

Conversely, Content at Scale takes slightly longer due to its focus on creating well-researched, long-form articles optimized for search engines.

  • ChatGPT: Quick turnaround time best for short pieces (e.g., social media captions, short copy like CTAs or headlines).
  • Content at Scale: Longer processing times (usually 5ish minutes) ideal for producing in-depth articles (e.g., SEO-optimized blog posts).

Comparing Generated Outputs from Both Platforms

To evaluate the quality of content generated by both platforms, let’s consider a few key factors:

  1. Relevance: How well does the content address the given topic or keyword(s)?
  2. Structure: Is the content organized logically and easy to follow?
  3. Originality: Does the output provide unique insights or simply rehash existing information?

In terms of relevance, both ChatGPT and Content at Scale deliver accurate results based on input keywords. However, due to its specialization in long-form SEO blogging, Content at Scale tends to produce more comprehensive articles with better structure.

blog post structure and toc in content at scale

When it comes to originality, ChatGPT can generate creative ideas but may lack depth for longer pieces. On the other hand, Content at Scale excels in producing detailed and informative blog posts that are tailored specifically for your target audience.

chatgpt writing names for a weekly email digest for Primitive Star Quilt Shop

ChatGPT excels at short content and displays some creativity.

In summary, while both tools have their strengths when generating blog posts based on given keywords or URLs, you should choose between them depending on your specific needs – whether you need short-form content generation with ChatGPT or long-form SEO blogging using Content at Scale.

Using both tools to generate blog posts can help you create engaging content quickly and optimize your content marketing efforts.

With ChatGPT’s strategy-building capabilities and Content at Scale’s optimization score features, you’ll be able to take your content marketing efforts to the next level.

Get started with Content at Scale right now. Sign up using my link to get 20% extra credits toward creating content.

What Are the Benefits of Using These AI Content Platforms?

When it comes to choosing the right artificial intelligence content platform for your business, understanding the unique advantages of each tool is crucial.

In this section, we’ll explore the benefits that come with using either ChatGPT or Content at Scale, helping you make an informed decision based on your specific marketing needs.

By the way, both of these tools have the ability to bypass AI content detection. To learn more about this topic (and whether you need to worry about it), check out my guide: Can Google Detect AI Content Generation?

ChatGPT: Strategy Building & Headlines

ChatGPT, powered by OpenAI’s advanced language model, excels in generating creative and engaging headlines for your blog posts, articles, and emails.

chatgpt writing cold pitch subject lines

It can also help you brainstorm ideas and build a comprehensive content strategy tailored to your niche audience.

By simply providing a few keywords or phrases related to your topic, ChatGPT will generate numerous suggestions that can inspire fresh content angles.

  • Creative headline generation: Capture readers’ attention with compelling titles crafted by ChatGPT.
  • Idea brainstorming: Discover new perspectives on familiar topics through AI-generated suggestions.
  • Focused content strategy: Create targeted campaigns based on insights provided by ChatGPT’s analysis of popular trends within your industry.

chatgpt prompt for getting content ideas

Content at Scale: Optimization Score & WordPress Integration

The primary advantage of using Content at Scale, designed specifically for long-form SEO blogging, lies in its optimization features and seamless integration capabilities with popular platforms like WordPress.

content at scale integrations and wordpress plugin

These functionalities ensure that not only is the generated content high-quality but also optimized for search engines, driving organic traffic to your website.

  • Optimization score: Content at Scale provides an optimization score for each generated article, allowing you to assess the content’s SEO potential and make adjustments before publishing.
  • WordPress integration: Save time by directly importing AI-generated content into your WordPress site with Content at Scale’s built-in integration feature. This streamlines the process of creating and managing blog posts on your website.

seo tab in content at scale

Both platforms have features like natural language processing, context-aware tips, and multi-language support.

To sum up, ChatGPT and Content at Scale can complement each other in different aspects of content creation.

With both tools in your back pocket, you’ll be better equipped to leverage their strengths effectively for growing and scaling a sustainable business through content marketing.

Add Both AI Content Platforms to Your Toolbelt

Content creation is a whole new ballgame with AI.

Of course, ChatGPT and Content at Scale have different advantages depending on what you need.

If you want to make short content like tweets or captions, ChatGPT is the way to go. It’s got a spark of creativity and is perfect for snippets of text. But, if you want to write long blog posts that’ll do well on search engines like Google, then Content at Scale is your pick. This AI tool is top-notch for creating high-quality articles.

Just remember that each platform has its strengths, so it’s smart to use them together to make the most of what they can do.

But don’t just use them randomly, or whenever you’re wrestling with your content. Instead, implement a content marketing strategy that includes the use of these AI content platforms in smart ways.

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