Now that you know how to do keyword research, let’s move onto content creation.
What is Content Creation?
Content creation is the process of developing original and valuable material to share with your audience.
The content could be:
- articles
- blog posts
- videos
- infographics
- podcasts
- social media posts
The purpose could be:
- engage
- inform
- entertain
- educate your target audience
The end result for your brand could be:
- brand awareness
- lead generation
- customer retention
- thought leadership
The Process of Content Creation
Content creation typically follows a structured workflow that includes several steps:
Idea Generation: Coming up with topics, themes, or concepts that align with your target audience’s interests, needs, and preferences. This can involve market research, brainstorming sessions, or analyzing industry trends.
Research and Planning: Conducting thorough research on the chosen topic to gather relevant information, statistics, examples, and other supporting materials. Creating an outline or content plan can help organize your ideas and ensure a logical flow.
Content Production: Writing the actual content, creating visuals or multimedia elements, and producing the material according to the chosen format. This stage may involve writing, designing, recording, editing, or collaborating with a team of content creators.
Optimization: Optimizing the content for search engines (SEO) or specific platforms. This includes incorporating relevant keywords, structuring the content properly, and ensuring it is user-friendly, mobile-responsive, and accessible.
Editing and Proofreading: Reviewing the content for grammar, spelling, clarity, and overall quality. Editing involves refining the language, improving readability, and ensuring coherence. Proofreading is the final check for errors or inconsistencies.
Publishing: Just like it sounds. Get it out there to your audience and promote the heck out of it!
Aligning Content with Strategic Goals
Your content creation efforts should be more than just a scramble to put words on the page. They need to align with your strategic goals.
Why? Because when you have clear targets, every piece of content serves a purpose.
Imagine that your business is an archer and each piece of content is an arrow. Your strategic goal is the bullseye. If you’re not aiming for anything in particular, where will those arrows land?
Focusing on a Specialized Niche
In this ever-growing digital age, it’s tempting to try and cover everything under the sun – but remember, less can indeed be more. By focusing on a specialized niche, you’ll make sure your time and resources are spent wisely.
This focused approach can help reduce overwhelm by allowing you to hone in on specific topics related to your brand or industry – think depth over breadth here folks.
Prioritizing Content Ideas Based On Value And Urgency
The secret sauce behind efficient content creation isn’t so much about churning out as many pieces as possible but rather producing quality work that adds value for both yourself (as part of reaching strategic alignment) and for your audience.
You may have hundreds of topic ideas floating around; however, they aren’t all created equal. Some will resonate more deeply with your target audience while others might hold higher relevance towards meeting business objectives or addressing immediate needs.
So how do we decide which ones get top billing? The answer lies in prioritization based on value and urgency.
| Idea A: | A deep dive into an emerging trend in your industry. This content can help establish you as a thought leader, but it’s not time-sensitive. |
| Idea B: | A timely piece on recent changes to regulations affecting your customers. It could not be of lasting importance, yet right now it is extremely pertinent and pressing. |
Why use AI to create content
I used to run a content agency with only human writers. Now, with AI, I can produce 10x more content.
My writers used to take 8 hours to write a well-research 3,000-word blog post, but with Content at Scale, that time was reduced to 1-2 hours.
The old way of doing content was to find a good SEO writer, who can cost you 12 cents per word or more, and train them. Then have them write an article and then edit it.
But the the new way of doing content is with AIO, where the human becomes the optimizer instead of the person responsible for doing endless hours of work.
With Content at Scale, you can write a blog post in less than 10 minutes for under $30 and then hire a writer for $15 to $30 per hours to edit the piece. It will only take them between 30 minutes and 2 hours if the follow the CRAFT framework:
- C – a full guide on cutting the fluff
- R – a full guide on optimizing your content for SEO
- A – a full guide on adding blog images and visuals
- F – a full guide on how to fact-check
- T – a full guide on how to trust-build in your content
Watch me make the case for using AI for scaling your content creation process:
With Content at Scale, you can add 1, 20, 50, or even 100 keywords that you want to rank for. Then, within minutes, CAS will write high-quality long-form blog posts for each keyword — from start to finish, including title, meta description, introduction, all the way to the conclusion, with minor human intervention. That means you can get content published daily to your blog for as low as $0.01/word.
As mentioned earlier, I ran a human-only content agency for 10 years. Wanna give human-only writing a shot? 😆 Be our guest! But I recommend using Content at Scale instead.
Leverage AI for Content with the Help of the Pros
If you learn to create content with AI, you will be ahead of the majority of folks in your industry.
Now you can join AI and content experts on a regular basis and learn about AI content creation in a live, immersive setting: The Content Hacker Community.
Every month, I’ll be there in our mastermind sessions, and you’ll be surrounded by a community of content hackers. Can’t wait to see you there!
