Take This 5-Min. Content Marketing Quiz to Measure Your Skills

Want to test your skills with a content marketing quiz?

You’re in the right place! We have a five-minute quiz designed to help you go deep but in five minutes or less.

Here’s the facts: high-quality content marketing can create an entirely new stream of leads and increase revenue for your business.

And those search engine optimization (SEO) leads have a close rate of nearly 15%.

With numbers like that, it’s no wonder so many business owners and marketers are wondering if they can tackle content marketing themselves. 💪 (Spoiler: It’s totally possible.)

…But, wait, wait, wait — what is content marketing?

Social media?

Blogging?

Email newsletters?

(Oh my.)

Do you really know?

…If you THINK you know, this is the quiz for you. And if you WANT to know, this is also the quiz for you!

Because content marketing skills are THE most relevant marketing skills today. 🤯

And unlike any other digital marketing quiz, this one will test your knowledge specifically of content marketing.

So, let’s see if your skills are up to par (and if not, you’ll learn where you can improve along the way).

content marketing quiz

Too busy? Want to quiz yourself later?

Download the FREE 5-minute content marketing quiz right here!

content marketing quiz

Founders and brand builders: Are you tired of the ups-and-downs? Ready to create a sustainable online business the long-term, strategic way? Consider applying to my transformative coaching program, The Content Transformation System, where I’ll teach you how to set up your business, systems, and marketing — and reach the income and impact you crave. Spots are limited. Apply today.

The 5-Minute Content Marketing Quiz

See just how well you know the ins and outs of content marketing with this quiz.

1. How much incremental growth (in value) did the content marketing industry have from 2016 to 2021?

  1. $25 million
  2. $100 million
  3. $198 million
  4. $217 billion

2. In content marketing, the ability to identify and create an audience persona for your target audience is…

  1. Essential
  2. Nice to have but unnecessary for success
  3. Impossible because the internet reaches everyone
  4. Detrimental to SEO

3. What are backlinks?

  1. Links within your site that encourage readers to keep exploring your content
  2. Hyperlinks from other sites that lead back to your website
  3. Always a form of spam
  4. Links that lead to broken and outdated pages

4. How much of all global web traffic comes from Google?

  1. 25%
  2. 54.2%
  3. 92.9%
  4. 100%

tons of web traffic

5. Search engine optimization (SEO) drives how much more traffic to websites than organic social media does?

  1. 3%
  2. 22%
  3. 74%
  4. 1000%

6. What does most viral content have in common?

  1. It elicits some sort of emotion
  2. It’s unique
  3. It addresses a pain point
  4. It’s engaging
  5. All of the above

7. What does a Content Strategist NOT need to succeed?

  1. An understanding of keywords and SEO writing techniques
  2. Knowledge of how to track content marketing KPIs and ROI
  3. A college degree
  4. An editorial calendar

8. What percent of online search queries contain four or more words?

  1. 45.9%
  2. 55.2%
  3. 69.7%
  4. 89%

keyword length vs monthly search volume

9. Which accounts for more web traffic (at 54.8%)?

  1. Desktop searches
  2. Mobile searches

10. What’s the average amount companies spend annually on content marketing?

  1. $10,000 or less
  2. $100,000
  3. $240,000
  4. $2.1 million

11. How important is content to your site’s SEO success?

  1. It’s not important at all. Content doesn’t impact SEO
  2. It’s the #2 most important factor after social media
  3. #1. Google says it could “likely matter more than any other factor”

12. Consistent blogging can help your business…

  1. Establish authority
  2. Increase traffic
  3. Get more leads
  4. All of the above

Alright, pencils down. ✏️ Let’s see how you did on your quiz, content marketers!

serious business owner

Content Marketing Quiz Answer Key

Think you nailed it? Check out the answers for the quiz below:

1. How much incremental growth (in value) did the content marketing industry have from 2016 to 2021?

  1. $217 billion

This means that the total worth of content marketing in 2024 will be over $600 BILLION. The predicted growth within the industry is outright astounding AND skyrocketing. 🚀

2. In content marketing, the ability to identify and create an audience persona for your target audience is…

  1. Essential

2. What are backlinks?

  1. Hyperlinks from other sites that lead back to your website

They’re an important ranking factor, but sadly, most link-building techniques are a waste of time.

4. How much of all global web traffic comes from Google?

  1. 92.9%

5. Search engine optimization (SEO) drives how much more traffic to websites than organic social media does?

  1. 1000%

6. What does most viral content have in common?

  1. All of the above

Uniqueness, being engaging, helping fix a pain point, and eliciting emotion are ALL important factors when it comes to going viral.

7. What does a Content Strategist NOT need to succeed?

  1. A college degree

More and more people are starting to question if college is worth the cost. I should know, too. I built a 7-figure business with no degree. 🤷

8. What percent of online search queries contain four or more words?

  1. 69.7%

9. Which accounts for more web traffic (at 54.8%)?

  1. Mobile searches

10. What’s the average amount companies spend annually on content marketing?

  1. $10,000 or less

11. How important is content to your site’s SEO success?

  1. #1. Google says it could “likely matter more than any other factor”

What you’ve been hearing in the marketing world is true. Content and SEO are king. 👑

12. Consistent blogging can help your business…

  1. All of the above

Once you’ve learned how to create a content marketing strategy that uses blogging (among other things) to create explosive authority online, you’ll be able to generate targeted leads and ultimately, more sales. A lot more sales.

This knowledge is what separates a content marketer (or “blogger”) from a content strategist.

content marketing quiz

Your Content Marketing Quiz Results

So, how’d you do?

It can be pretty mind-blowing to realize how much information there is out there about content marketing (so don’t fret if you feel like you’ve got a lot to learn).

And even if you passed this quiz with flying colors, you may not realize how important developing a content marketing strategy is to your long-term business success.

And honestly, the content marketing industry is on fire right now. 🔥 There’s no better time to start your own content business.

You just need to roll up your sleeves and learn how.

I’ve got you.

If you’re dedicated, ready to put in the work, and have BIG dreams of strategic and sustainable success through content marketing, I will show you exactly how it’s done.

But I know just how hard success can feel. Trust me. I’ve spoken to entrepreneurs struggling for YEARS that are in desperate search of the roadmap still! We’re talking people with decades of expertise.

You are not alone.

Entrepreneurs, are you tired of the ups and downs of trying to figure this all out by yourself?

Ready to build a sustainable online business the long-term, strategic way? Consider applying to my transformative coaching program, The Content Transformation System, where I’ll teach you how to set up your business, systems, and marketing in 90 days or less — in a way that is profitable, sustainable, and finally allows you to step away to create even more impact. 🙏🏻  #Hallelujah

Work with my elite team of coaches and myself, and tap into a proven system to get to where you want to go — finally. Learn more today.

content transformation system

About Julia McCoy

Julia McCoy is an entrepreneur, 6x author, and a leading strategist around creating exceptional content and brand presence that lasts online. At 19 years old, in 2011, she used her last $75 to build a 7-figure agency, Express Writers, which she grew to $5M and sold ten years later. In the 2020s, she's devoted to running The Content Hacker, where she teaches creative entrepreneurs the strategy, skills, and systems they need to build a self-sustaining business, so they are finally freed up to create lasting legacy and generational impact.