Content Transformation with Julia McCoy: E31 – 2 Common Pitfalls Why Content Marketing Doesn’t Work

Producing content costs 62% less than traditional marketing formats, but generates 3x the leads.

With this crazy high return, why don’t more businesses invest in their websites and content marketing?

Today on the podcast, I explore two of the most common reasons I’ve found stopping founders and marketers from consistently creating good content.

These are the two BIGGEST roadblocks stopping content marketing success!

Also: This September of 2022 marks one year since I went full-time into Content Hacker!

I recap how I took Content Hacker from 1,500 visitors/month to 10,000 visitors/month, and why and how the two common reasons for content failure discussed on the podcast almost stopped me, too.

Ultimately, I was able to get out of my own way and get focused on what makes content marketing successful – the right strategy, and trusting the process.

Sustainable-minded business owners and marketers, listen up! This is a must-hear episode.

Episode #31 – 2 Common Pitfalls Why Content Marketing Doesn’t Work


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About Julia McCoy

Julia McCoy is an entrepreneur, 6x author, and a leading strategist around creating exceptional content and brand presence that lasts online. At 19 years old, in 2011, she used her last $75 to build a 7-figure agency, Express Writers, which she grew to $5M and sold ten years later. In the 2020s, she's devoted to running The Content Hacker, where she teaches creative entrepreneurs the strategy, skills, and systems they need to build a self-sustaining business, so they are finally freed up to create lasting legacy and generational impact.