Content Transformation with Julia McCoy: E31 – 2 Common Pitfalls Why Content Marketing Doesn’t Work

Producing content costs 62% less than traditional marketing formats, but generates 3x the leads.

With this crazy high return, why don’t more businesses invest in their websites and content marketing?

Today on the podcast, I explore two of the most common reasons I’ve found stopping founders and marketers from consistently creating good content.

These are the two BIGGEST roadblocks stopping content marketing success!

Also: This September of 2022 marks one year since I went full-time into Content Hacker!

I recap how I took Content Hacker from 1,500 visitors/month to 10,000 visitors/month, and why and how the two common reasons for content failure discussed on the podcast almost stopped me, too.

Ultimately, I was able to get out of my own way and get focused on what makes content marketing successful – the right strategy, and trusting the process.

Sustainable-minded business owners and marketers, listen up! This is a must-hear episode.

Episode #31 – 2 Common Pitfalls Why Content Marketing Doesn’t Work


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About Julia McCoy

Julia McCoy is an 8x author and a leading strategist around creating exceptional content and presence that lasts online. As the VP of Marketing at Content at Scale, she helps marketers achieve insane ROI (3-10x their time back at 1/3rd the cost) in a new era of AI as a baseline for content production. She's been named in the top 30 of all content marketers worldwide, is the founder of Content Hacker, and recently exited her 100-person writing agency with a desire to help marketers, teams, and entrepreneurs find the keys of online success and revenue growth without breaking.