Content Transformation with Julia McCoy: E10 – Why You Should Publish on Real Estate You Own, Not Rent (The Lifespan of Content)

Welcome back to the podcast!

In Episode 10, it’s time to talk about the lifespan of content.

It’s not just about how much or what kind of content you publish, but also where you publish.

(Spoiler: You should be focusing on your own real estate: your website. 💻)

Episode #10 – Why You Should Publish on Real Estate You Own, Not Rent (The Lifespan of Content)


In this episode, you’ll learn data-driven evidence about content lifespan and why publishing on your real estate could be the best investment you make this year.

Be inspired to keep going, and realize that it takes an investment mindset to build a sustainable, lasting business. 💡

Liked this episode? Please consider taking a moment to rate and review in iTunes, or, share a screenshot of you listening on Instagram Stories and tag us at @fementrepreneur and @thecontenthacker.

Listen to Episode #10 Now – Why You Should Publish on Real Estate You Own, Not Rent (The Lifespan of Content)

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About Julia McCoy

Julia McCoy is an entrepreneur, 6x author, and a leading strategist around creating exceptional content and brand presence that lasts online. At 19 years old, in 2011, she used her last $75 to build a 7-figure agency, Express Writers, which she grew to $5M and sold ten years later. In the 2020s, she's devoted to running The Content Hacker, where she teaches creative entrepreneurs the strategy, skills, and systems they need to build a self-sustaining business, so they are finally freed up to create lasting legacy and generational impact.