Content Transformation with Julia McCoy: E10 – Why You Should Publish on Real Estate You Own, Not Rent (The Lifespan of Content)

Welcome back to the podcast!

In Episode 10, it’s time to talk about the lifespan of content.

It’s not just about how much or what kind of content you publish, but also where you publish.

(Spoiler: You should be focusing on your own real estate: your website. πŸ’»)

Episode #10 – Why You Should Publish on Real Estate You Own, Not Rent (The Lifespan of Content)


In this episode, you’ll learn data-driven evidence about content lifespan and why publishing on your real estate could be the best investment you make this year.

Be inspired to keep going, and realize that it takes an investment mindset to build a sustainable, lasting business. πŸ’‘

Liked this episode? Please consider taking a moment to rate and review in iTunes, or, share a screenshot of you listening on Instagram Stories and tag us at @fementrepreneur and @thecontenthacker.

Listen to Episode #10 Now – Why You Should Publish on Real Estate You Own, Not Rent (The Lifespan of Content)

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About Julia McCoy

Julia McCoy is an 8x author and a leading strategist around creating exceptional content and presence that lasts online. As the VP of Marketing at Content at Scale, she helps marketers achieve insane ROI (3-10x their time back at 1/3rd the cost) in a new era of AI as a baseline for content production. She's been named in the top 30 of all content marketers worldwide, is the founder of Content Hacker, and recently exited her 100-person writing agency with a desire to help marketers, teams, and entrepreneurs find the keys of online success and revenue growth without breaking.