Content Transformation with Julia McCoy: E13 – Are Blogs Dead? The (Real) Data

Welcome back to Episode 13 of the Content Transformation podcast!

In this episode, I dig into the data to answer the question:

Are blogs dead? 💀

Spoiler: Nope!

Episode #13 – Are Blogs Dead? The (Real) Data


There’s a statistic that’s ruffling content marketing feathers…

According to Hubspot’s 2020 State of Marketing report: 40% of people are no longer reading blogs.

But guess what? 60% ARE, and a percentage of those people are VERY committed to reading blogs that solve pain points and elevate their knowledge.

And 80% of all people on the web interact with blogs on a regular basis!

Learn why blogging isn’t dead, but is rather the only form of marketing that compounds on itself and builds that traffic stream that turns into customers, in this episode.

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Listen to Episode #13 – Are Blogs Dead? The (Real) Data

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About Julia McCoy

Julia McCoy is an 8x author and a leading strategist around creating exceptional content and presence that lasts online. As the VP of Marketing at Content at Scale, she helps marketers achieve insane ROI (3-10x their time back at 1/3rd the cost) in a new era of AI as a baseline for content production. She's been named in the top 30 of all content marketers worldwide, is the founder of Content Hacker, and recently exited her 100-person writing agency with a desire to help marketers, teams, and entrepreneurs find the keys of online success and revenue growth without breaking.