Content Transformation with Julia McCoy: E13 – Are Blogs Dead? The (Real) Data

Welcome back to Episode 13 of the Content Transformation podcast!

In this episode, I dig into the data to answer the question:

Are blogs dead? 💀

Spoiler: Nope!

Episode #13 – Are Blogs Dead? The (Real) Data


There’s a statistic that’s ruffling content marketing feathers…

According to Hubspot’s 2020 State of Marketing report: 40% of people are no longer reading blogs.

But guess what? 60% ARE, and a percentage of those people are VERY committed to reading blogs that solve pain points and elevate their knowledge.

And 80% of all people on the web interact with blogs on a regular basis!

Learn why blogging isn’t dead, but is rather the only form of marketing that compounds on itself and builds that traffic stream that turns into customers, in this episode.

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Listen to Episode #13 – Are Blogs Dead? The (Real) Data

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About Julia McCoy

Julia McCoy is an entrepreneur, 6x author, and a leading strategist around creating exceptional content and brand presence that lasts online. At 19 years old, in 2011, she used her last $75 to build a 7-figure agency, Express Writers, which she grew to $5M and sold ten years later. In the 2020s, she's devoted to running The Content Hacker, where she teaches creative entrepreneurs the strategy, skills, and systems they need to build a self-sustaining business, so they are finally freed up to create lasting legacy and generational impact.