Podcast

Content Transformation with Julia McCoy: E13 – Are Blogs Dead? The (Real) Data

Welcome back to Episode 13 of the Content Transformation podcast!

In this episode, I dig into the data to answer the question:

Are blogs dead? šŸ’€

Spoiler: Nope!

Episode #13 – Are Blogs Dead? The (Real) Data


Thereā€™s a statistic thatā€™s ruffling content marketing feathersā€¦

According to Hubspotā€™s 2020 State of Marketing report: 40% of people are no longer reading blogs.

But guess what? 60% ARE, and a percentage of those people are VERY committed to reading blogs that solve pain points and elevate their knowledge.

And 80% of all people on the web interact with blogs on a regular basis!

Learn why blogging isnā€™t dead, but is rather the only form of marketing that compounds on itself and builds that traffic stream that turns into customers, in this episode.

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Listen to Episode #13 – Are Blogs Dead? The (Real) Data

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About Julia McCoy

Julia McCoy is an 8x author and a leading strategist around creating exceptional content and presence that lasts online. As the VP of Marketing at Content at Scale, she helps marketers achieve insane ROI (3-10x their time back at 1/3rd the cost) in a new era of AI as a baseline for content production. She's been named in the top 30 of all content marketers worldwide, is the founder of Content Hacker, and recently exited her 100-person writing agency with a desire to help marketers, teams, and entrepreneurs find the keys of online success and revenue growth without breaking.