Podcast

Content Transformation with Julia McCoy: E16 – Worldwide Consumer Trust Is Now in the Hands of the Business Owner

Welcome back to Episode 16 of the podcast!

In this episode, I’m talking about trust — one of the most important factors in marketing today.

Episode #16 – Worldwide Consumer Trust Is Now in the Hands of the Business Owner


Edelman’s Trust Barometer Report in 2021 surveyed 33,000+ people in 28 countries, and it was discovered that more people now trust small businesses than they do nonprofits, the government, or the media!

What does this mean for the small business owner/entrepreneur?

Listen as I explain why trust can now just as easily be LOST as it can be WON, and how to make sure you’re not pissing off your subscribers with fake scarcity tactics.

Liked this episode? Please consider taking a moment to rate and review in iTunes, or, share a screenshot of you listening on Instagram Stories and tag us at @fementrepreneur and @thecontenthacker.

Listen to Episode #16 Now – Worldwide Consumer Trust Is Now in the Hands of the Business Owner

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About Julia McCoy

Julia McCoy is an 8x author and a leading strategist around creating exceptional content and presence that lasts online. As the VP of Marketing at Content at Scale, she helps marketers achieve insane ROI (3-10x their time back at 1/3rd the cost) in a new era of AI as a baseline for content production. She's been named in the top 30 of all content marketers worldwide, is the founder of Content Hacker, and recently exited her 100-person writing agency with a desire to help marketers, teams, and entrepreneurs find the keys of online success and revenue growth without breaking.