Content Transformation with Julia McCoy: E16 – Worldwide Consumer Trust Is Now in the Hands of the Business Owner

Picture of Julia McCoy

Julia McCoy

Creator and Co-founder

content transformation podcast with julia mccoy episode 16 worldwide consumer trust is now in the hands of the business owner

Welcome back to Episode 16 of the podcast!

In this episode, I’m talking about trust — one of the most important factors in marketing today.

Episode #16 – Worldwide Consumer Trust Is Now in the Hands of the Business Owner


Edelman’s Trust Barometer Report in 2021 surveyed 33,000+ people in 28 countries, and it was discovered that more people now trust small businesses than they do nonprofits, the government, or the media!

What does this mean for the small business owner/entrepreneur?

Listen as I explain why trust can now just as easily be LOST as it can be WON, and how to make sure you’re not pissing off your subscribers with fake scarcity tactics.

Liked this episode? Please consider taking a moment to rate and review in iTunes, or, share a screenshot of you listening on Instagram Stories and tag us at @fementrepreneur and @thecontenthacker.

Listen to Episode #16 Now – Worldwide Consumer Trust Is Now in the Hands of the Business Owner

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