Content Transformation with Julia McCoy: E16 – Worldwide Consumer Trust Is Now in the Hands of the Business Owner

Welcome back to Episode 16 of the podcast!

In this episode, I’m talking about trust — one of the most important factors in marketing today.

Episode #16 – Worldwide Consumer Trust Is Now in the Hands of the Business Owner


Edelman’s Trust Barometer Report in 2021 surveyed 33,000+ people in 28 countries, and it was discovered that more people now trust small businesses than they do nonprofits, the government, or the media!

What does this mean for the small business owner/entrepreneur?

Listen as I explain why trust can now just as easily be LOST as it can be WON, and how to make sure you’re not pissing off your subscribers with fake scarcity tactics.

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Listen to Episode #16 Now – Worldwide Consumer Trust Is Now in the Hands of the Business Owner

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About Julia McCoy

Julia McCoy is an entrepreneur, 6x author, and a leading strategist around creating exceptional content and brand presence that lasts online. At 19 years old, in 2011, she used her last $75 to build a 7-figure agency, Express Writers, which she grew to $5M and sold ten years later. In the 2020s, she's devoted to running The Content Hacker, where she teaches creative entrepreneurs the strategy, skills, and systems they need to build a self-sustaining business, so they are finally freed up to create lasting legacy and generational impact.