Content Transformation with Julia McCoy: E18 – Content Hacking Is Attraction-Based Marketing

Welcome back to Episode 18 of the Content Transformation podcast! 👋

In this installment of the podcast, I cover the definition of content hacking, which can be boiled down to two words: attraction-based.

Episode #18 – Content Hacking is Attraction-Based Marketing

Marketing that brings sales seamlessly and easily in the 2020s will boil down to one concept: attraction-based.

You must consistently attract your ideal leads to you. 🧲

Cold and pushy marketing will have a lower and lower ROI as time goes on, and attraction-based marketing will continue to win.

If your content is strategic and built to attract your true fans, it will win – every time. Learn why this is true, what attraction-based marketing is, and how it’s synonymous to content hacking.

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About Julia McCoy

Julia McCoy is an 8x author and a leading strategist around creating exceptional content and presence that lasts online. As the VP of Marketing at Content at Scale, she helps marketers achieve insane ROI (3-10x their time back at 1/3rd the cost) in a new era of AI as a baseline for content production. She's been named in the top 30 of all content marketers worldwide, is the founder of Content Hacker, and recently exited her 100-person writing agency with a desire to help marketers, teams, and entrepreneurs find the keys of online success and revenue growth without breaking.