Content Transformation with Julia McCoy: E18 – Content Hacking Is Attraction-Based Marketing

Welcome back to Episode 18 of the Content Transformation podcast! 👋

In this installment of the podcast, I cover the definition of content hacking, which can be boiled down to two words: attraction-based.

Episode #18 – Content Hacking is Attraction-Based Marketing


Marketing that brings sales seamlessly and easily in the 2020s will boil down to one concept: attraction-based.

You must consistently attract your ideal leads to you. 🧲

Cold and pushy marketing will have a lower and lower ROI as time goes on, and attraction-based marketing will continue to win.

If your content is strategic and built to attract your true fans, it will win – every time. Learn why this is true, what attraction-based marketing is, and how it’s synonymous to content hacking.

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Listen to Episode #18 – Content Hacking is Attraction-Based Marketing

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About Julia McCoy

Julia McCoy is an entrepreneur, 6x author, and a leading strategist around creating exceptional content and brand presence that lasts online. At 19 years old, in 2011, she used her last $75 to build a 7-figure agency, Express Writers, which she grew to $5M and sold ten years later. In the 2020s, she's devoted to running The Content Hacker, where she teaches creative entrepreneurs the strategy, skills, and systems they need to build a self-sustaining business, so they are finally freed up to create lasting legacy and generational impact.