Content Transformation with Julia McCoy: E28 – Google EAT and YMYL WHAT? Why & How This Matters

Welcome back! Episode 28 of the podcast is here! 🤩

In this installment of Content Transformation, I cover those weird Google acronymns, EAT and YMYL, and what they mean + why it matters for your website and content.

Episode #28 – Google EAT and YMYL WHAT? Why & How This Matters


Google’s ranking standards are summed up in two acronyms – EAT, and YMYL.

EAT stands for Expertise, Authority and Trust; YMYL stands for Your Money or Your Life.

Dramatic nature of Google aside – why should we follow these acronyms? How and why do they build trust with our audience on the internet? Listen as I explain.

PLUS: I explain the update Google made to these guidelines this year — the author on your blog matters, too! This is explained right here in the full episode.

Listen to Episode #28 Now – Google EAT and YMYL WHAT? Why & How This Matters

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About Julia McCoy

Julia McCoy is an entrepreneur, 6x author, and a leading strategist around creating exceptional content and brand presence that lasts online. At 19 years old, in 2011, she used her last $75 to build a 7-figure agency, Express Writers, which she grew to $5M and sold ten years later. In the 2020s, she's devoted to running The Content Hacker, where she teaches creative entrepreneurs the strategy, skills, and systems they need to build a self-sustaining business, so they are finally freed up to create lasting legacy and generational impact.