Podcast

Content Transformation with Julia McCoy: E28 – Google EAT and YMYL WHAT? Why & How This Matters

Welcome back! Episode 28 of the podcast is here! 🤩

In this installment of Content Transformation, I cover those weird Google acronymns, EAT and YMYL, and what they mean + why it matters for your website and content.

Episode #28 – Google EAT and YMYL WHAT? Why & How This Matters


Google’s ranking standards are summed up in two acronyms – EAT, and YMYL.

EAT stands for Expertise, Authority and Trust; YMYL stands for Your Money or Your Life.

Dramatic nature of Google aside – why should we follow these acronyms? How and why do they build trust with our audience on the internet? Listen as I explain.

PLUS: I explain the update Google made to these guidelines this year — the author on your blog matters, too! This is explained right here in the full episode.

Listen to Episode #28 Now – Google EAT and YMYL WHAT? Why & How This Matters

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About Julia McCoy

Julia McCoy is an 8x author and a leading strategist around creating exceptional content and presence that lasts online. As the VP of Marketing at Content at Scale, she helps marketers achieve insane ROI (3-10x their time back at 1/3rd the cost) in a new era of AI as a baseline for content production. She's been named in the top 30 of all content marketers worldwide, is the founder of Content Hacker, and recently exited her 100-person writing agency with a desire to help marketers, teams, and entrepreneurs find the keys of online success and revenue growth without breaking.