Content Transformation with Julia McCoy: E28 – Google EAT and YMYL WHAT? Why & How This Matters

Julia McCoy

Julia McCoy

Creator and Co-founder

content transformation podcast with julia mccoy episode 28 google eat and ymyl

Welcome back! Episode 28 of the podcast is here! 🤩

In this installment of Content Transformation, I cover those weird Google acronymns, EAT and YMYL, and what they mean + why it matters for your website and content.

Episode #28 – Google EAT and YMYL WHAT? Why & How This Matters

Google’s ranking standards are summed up in two acronyms – EAT, and YMYL.

EAT stands for Expertise, Authority and Trust; YMYL stands for Your Money or Your Life.

Dramatic nature of Google aside – why should we follow these acronyms? How and why do they build trust with our audience on the internet? Listen as I explain.

PLUS: I explain the update Google made to these guidelines this year — the author on your blog matters, too! This is explained right here in the full episode.

Listen to Episode #28 Now – Google EAT and YMYL WHAT? Why & How This Matters

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