Content Transformation with Julia McCoy: E38 – How to Shorten the Sales Cycle with Comprehensive Content

Did you know you can take prospects all the way from awareness to decision, the very last stage of the sales cycle, with ONE comprehensive, amazing piece of content?

I’ve been doing it for over eleven years. 🤯

In this episode, I share why the short-form styles that are pushed by social media platforms aren’t effective at building the trust that leads to a sale, and why long-form content on your website can absolutely shorten the sales cycle and bring in leads that trust you and want to buy from you.

Attract your ideal leads to you, and sell more of your services and products. Learn all about it in this episode!

Don’t forget to send in your question for the podcast if you have one for me to answer.

Episode #38 – How to Shorten the Sales Cycle with Comprehensive Content

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About Julia McCoy

Julia McCoy is an 8x author and a leading strategist around creating exceptional content and presence that lasts online. As the VP of Marketing at Content at Scale, she helps marketers achieve insane ROI (3-10x their time back at 1/3rd the cost) in a new era of AI as a baseline for content production. She's been named in the top 30 of all content marketers worldwide, is the founder of Content Hacker, and recently exited her 100-person writing agency with a desire to help marketers, teams, and entrepreneurs find the keys of online success and revenue growth without breaking.