Content Transformation with Julia McCoy: E38 – How to Shorten the Sales Cycle with Comprehensive Content

Did you know you can take prospects all the way from awareness to decision, the very last stage of the sales cycle, with ONE comprehensive, amazing piece of content?

I’ve been doing it for over eleven years. 🤯

In this episode, I share why the short-form styles that are pushed by social media platforms aren’t effective at building the trust that leads to a sale, and why long-form content on your website can absolutely shorten the sales cycle and bring in leads that trust you and want to buy from you.

Attract your ideal leads to you, and sell more of your services and products. Learn all about it in this episode!

Don’t forget to send in your question for the podcast if you have one for me to answer.

Episode #38 – How to Shorten the Sales Cycle with Comprehensive Content

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About Julia McCoy

Julia McCoy is an entrepreneur, 6x author, and a leading strategist around creating exceptional content and brand presence that lasts online. At 19 years old, in 2011, she used her last $75 to build a 7-figure agency, Express Writers, which she grew to $5M and sold ten years later. In the 2020s, she's devoted to running The Content Hacker, where she teaches creative entrepreneurs the strategy, skills, and systems they need to build a self-sustaining business, so they are finally freed up to create lasting legacy and generational impact.