Podcast

Content Transformation with Julia McCoy: E40 – Recapping a Study of 428 Pieces of Content

We had an INSANE report go out December of 2022 analyzing over 428 pieces of content we’ve silently published and studied over the last 12 months (see the full report here).

Out of over 400 pieces of content, we divided them up into two types: long-form and short-form. On the short-form side, we published over 316 short-form videos that earned more than a quarter of a million views.

I even revealed this on stage for a DigitalMarketer Training Day in December 2022, where we had a great reaction to this data! 🤯


Guess how many customers came from over 280,000 views?

One. That’s right – one! And that one wanted a refund. 🤦‍♀️

I’ve long believed this to be true – for 10 years, over $5M in earnings of my own businesses have came from our blog. Long-form content has historically been a winner, not just for me, but for our many clients in the past decade.

Now, at Content Hacker, it’s my full-time job to bring the truth of content to light. That’s why I’m so excited to bring this study to you.

Enjoy my podcast recap of our findings in this incredible study!

long form content study content hacker

Want to review the full report? Download my slides to see the full research deck on our study of 428 pieces of content:

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Episode #40 – Recapping a Study of 428 Pieces of Content

 

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About Julia McCoy

Julia McCoy is an 8x author and a leading strategist around creating exceptional content and presence that lasts online. As the President at Content at Scale, she helps marketers achieve insane ROI in a new era of AI as a baseline for content production. She's been named in the top 30 of all content marketers worldwide, is the founder of Content Hacker, and recently exited her 100-person writing agency with a desire to help marketers, teams, and entrepreneurs find the keys of online success and revenue growth without breaking.