Content Transformation with Julia McCoy: E40 – Recapping a Study of 428 Pieces of Content

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Julia McCoy

Creator and Co-founder

content transformation podcast with julia mccoy episode 40 recapping a study of 428 pieces of content

We had an INSANE report go out December of 2022 analyzing over 428 pieces of content we’ve silently published and studied over the last 12 months (see the full report here).

Out of over 400 pieces of content, we divided them up into two types: long-form and short-form. On the short-form side, we published over 316 short-form videos that earned more than a quarter of a million views.

I even revealed this on stage for a DigitalMarketer Training Day in December 2022, where we had a great reaction to this data! 🤯

Guess how many customers came from over 280,000 views?

One. That’s right – one! And that one wanted a refund. 🤦‍♀️

I’ve long believed this to be true – for 10 years, over $5M in earnings of my own businesses have came from our blog. Long-form content has historically been a winner, not just for me, but for our many clients in the past decade.

Now, at Content Hacker, it’s my full-time job to bring the truth of content to light. That’s why I’m so excited to bring this study to you.

Enjoy my podcast recap of our findings in this incredible study!

long form content study content hacker

Want to review the full report? Download my slides to see the full research deck on our study of 428 pieces of content:

Would you like us to personally reach out (a real human from our team!) regarding how we can help you grow?(Required)

Episode #40 – Recapping a Study of 428 Pieces of Content


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