What if you ditched get-rich-quick in favor of slow and steady?

Learn how to sustainably grow your online business without breaking.

Get inside our one year program (coaching, curriculum, community, and live calls) and start learning today. The Content Transformation© System will show you every step on how to build a stellar, lasting online brand using content strategy and marketing.

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Find Out if You Qualify: Take Our 2-Minute Application

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frustrated entrepreneur at desk

Navigating content + business-building is HARD… But You Can Make It Easy.


Growing a business through inbound content strategically and sustainably to 7 figures isn’t guesswork.

You CAN grow without guesswork with The Content Transformation System – a program I built after spending 10 years building my own business from nothing to over $5M in sales, organically.

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What is The Content Transformation© System?

Transformation for your content and business.

Julia’s Content Transformation© System is a five-phase hybrid course and coaching program, teaching you every step on how to take your idea for or an existing solid online business, transform and scale it with Content Hacker content marketing methodology. Comes with 2 additional free seats for your team or partner(s).

What’s inside at-a-glance:

Click here for a visual skill map of the curriculum lessons. Updated for 2023!

What you get when you enroll in The Content Transformation© System:
  • Step-by-step methodology: Our latest and greatest 5-phase video curriculum (40 easy-to-understand videos) with instructions, templates, and implementation work (no detail is missed). Step-by-step content skill building.
  • New AI lesson suite: We’re not launching an ‘overnight trend’ here. Julia spent months to study AI as the VP of Content at Scale before teaching the use of AI in your content marketing. The new AI lessons incorporated March of 2023 teach you how to approach AI without losing touch with the human side; how to add AI into the process of your human team; and a new model for paying your writers.
  • Live calls: Monthly mastermind-style calls on Zoom live with Julia, structured as a live training on a new topic by Julia that you can attend and directly apply to your marketing.
  • Ongoing support: Daily, get on-call help from Julia and her expert coaches inside CTS. All in all, you’ll receive 24/7 support in the private group. We are committed to your success.
  • Plug-n-play library: A Google Drive constantly updated with Julia’s proven templates (over 60+ content templates).
  • Updates: The video training curriculum is living, breathing. You’ll see new lessons and upgrades often.
  • Accountability: CTS includes a personal accountability partner from our team who will hold you to your word and check-in with you personally.
  • Two extra seats: Add your writer or business growth partner.

You’ll be able to achieve the following with CTS:

  • Verify your market-fit offer and get clear on standout messaging for your brand (think: clarity in brand messaging like you’ve never had before!).
  • Set your brand up for both short and long-term industry success with a vision, mission statement, & differentiation factor.
  • Implement content and marketing skills that work (if you already have a team: share CTS—up to 3 seats included per enrollment—& have them learn these skills).
  • Implement AIO writing skills, where you know exactly (every step!) in optimizing content from AI for web publishing (and you can share CTS—up to 3 seats included per enrollment—& have your writers learn these skills).
  • Know how to find high search-traffic topics that have little competition in your industry.
  • Know how to create a powerful content calendar for your brand that works sustainably over time to drive traffic on a platform you own.
  • Know how to build and monetize a targeted list (that actually grows in organic ROI).
  • Get paying clients immediately, without ads (Julia’s astounding 50% conversion-rate organic pitching + template strategies).
  • Start running an employer account and know exactly how to hire an entire well-oiled remote team for your business.
  • Know EXACTLY how to find great content writers to continue to grow your brand and exponentially increase your visibility (Julia’s training on this in CTS isn’t shared anywhere else).
  • Learn how to write a book and a powerful training class, both important content vehicles to massive growth. Get the specific step-by-step of creating and launching both to build your authority and get massively known in your industry for years to come.


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Paul Gallovich, cybersecurity expert, has been able to build his brand from scratch

“Hiring Julia as my coach and mentor was the best decision for my industry and career. Her Content Transformation System is life-changing. I can say this not only because of the quality of the curriculum and training, but I have seen firsthand how Julia and her team truly help her students and clients. Her courses teach real-world skills in content marketing and brand development.

Julia genuinely cares about your success. The coaching calls, training, and mentorship has made a significant impact in building my brand from scratch and gain my first clients.

I have worked in many organizations for over 30 years, including private companies, multiple government agencies, and non-profits. I have worked and trained with some of the best instructors in the world. Julia, by far, is one of the best instructors and mentors I have had. If you are thinking about signing up, you should. I have not found a system like this to help me build a brand."

paul gallovich
—Paul Gallovich, Founder of Cybermeasure.com, Cybersecurity Professional and Writer

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Featured Student: Alexandra Marshall attracted new clients for her business in a matter of DAYS, not months

“Your feedback in CTS, Julia, is second-to-none. I just got a lead in my inbox from the social media story I posted that you and Alyssa reviewed! Thank you so much!”

alexandra marshall
—Alexandra Marshall, CEO @ Just Ask Alex, SEO & Digital Strategist

Featured Student: Julia Plavnik received immediate clarity and expert-level feedback on her work

“CTS is absolutely amazing. The coaches' review on my social media stories are amazing. I can't believe I get feedback like this! I always struggle with my imposter syndrome. As I'm not a native speaker, I always think that I can't write properly. Now, I love how the post looks 😍 and just can't wait to publish it! Thank you so much, Julia! ”

julia plavnik student at cts
—Julia Plavnik, Content Marketer for Crypto Finance

Sarah grew her new business by leaps and bounds in the first year

"If you're considering hiring Julia to train you, DO IT. She puts so much time and effort into this program, CTS, and her recommendations to your exact needs. You will walk away with a plan of action to get to your next step, and peace of mind that you're being coached by the absolute best of the best in the content marketing world. I am inside CTS, and it's my first full year of being in business for myself. My brand/website is so good – thanks to Julia, her team and the guiding principles of CTS! – that a startup marketing agency has recently approached me about being a PARTNER with them!"

sarah greenberg
—Sarah Greenberg, heysarahgreenberg.com

Featured Student: Diana learned evergreen business growth practices and is getting CLEAR on transformative business growth

“Julia, I thank God for you and CTS on the regular. I think being on your group is what helped my brain be able to come around to some key things.”

diana alt content hacker
—Diana Alt, Career Strategy Expert & Coach, dianaalt.com

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Here’s what you get immediate access to when joining The Content Transformation© System.


Stop feeling alone or adrift in your content marketing and business setup. The CTS program and our coaches are both here to help you gain clarity with real-time feedback, and the video curriculum to teach you exactly how to set up, plan, and publish client-bringing content methodologies. Since we go deeper than content alone, you’ll also gain clarity on the skills involved in setting up your brand correctly online, down to positioning, selling, and marketing your offerings with clarity.


video curriculum cts

5 Phases, 40+ Training Videos Taught by Julia

In-depth training videos on how to build, launch, and scale a profitable brand from scratch. Everything you need across 5 phases.

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50+ Living Templates in a Plug-n-Play Library

Access over 50 individual plug-n-play content templates. We’ve got you covered on everything you need.

cts coaches

Expert Coaches to Review Your Work

Get the help of expert coaches Julia has trained on Content Hacker methodology inside The Content Transformation© System.

feedback in cts

In-depth Critique & Evaluation by Julia & Expert Coaches

Get real help inside The Content Transformation© System. We don’t let you linger with questions or go without feedback.

cts mastermind

Monthly Mastermind Calls 

Live training every single month on how to refine and improve your content, and connection with 50+ business peers.

julia mccoy

Hey, I’m Julia McCoy, and I Used Content Marketing to Build Multiple 7-Figure Businesses


Content marketing works.

I know because it worked for me – to the tune of selling over 5,000 clients 40,000 projects in the past ten years.

Teaching over 1,500 marketers SEO and content – including Airbnb’s team!

But… I wasn’t always a content marketing coach and entrepreneur.

Back in 2011, I was a college dropout with only $75 in my bank account.

But I used that $75 wisely.

I spent it on domain and hosting, starting a business website and blog that focused on helping people with their writing.

Back then, I had no idea that what I was doing was called content marketing.

But it worked.

In time, my writing started pulling people to my site, until I was getting 100,000 visitors per month.

julia mccoy express writers

agency sales

content hacker academy teachable sales

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This translated to $90-$100,000 in revenue per month for my business.

(And another $100,000/year from educational courses I grew on the side, also through content.)


Nope, I never spent a single cent on ads.

I skipped the slimy funnels and hard selling.

And when I’d found and hired the right people to run my company, I could sit back, relax, and focus on my passion.

I wrote books and created extra sources of income.

Then, just last year, I decided to sell my business.

Here’s what I never would have believed 11 years ago: it sold for a whopping 7-figure amount.

So, creative human.

I think it’s obvious to you by now.

I didn’t start out with special privileges, powers, or knowledge.

Heck, I was just a clueless 19-year-old with a passion for writing.

But I made it this far.

And you can too.

Because I’ve decided to package my 11 years of learning, my unique business-building system, and personal coaching from me and my team…

…into a program that’ll take you from clueless, to consistently building your own 6-7 figure business.

That’s The Content Transformation© System.

It’s the blueprint that’ll get you from burnt out, exhausted, and confused…

…to knowing the exact steps to grow your business to six or seven figures.

The Content Transformation© System is a complete, hands-on roadmap towards growing your online business towards 7-figures, sustainably.

Apply for Content Transformation© Now

David overcame massive growth roadblocks – and had a 10x increase in organic traffic in 30 days

“I’ve been running my business full time for 2 years, and the only traffic I was getting to my website was from referrals, social media, and the occasional people who would Google my name.

All of that amounted to MAYBE 5 sessions a day… Fast forward to just 1 month of implementing what I’ve learned from Julia and we’re already seeing 50+ daily users (That’s 10x!), almost all of them coming from the blogs we’ve been researching, writing, and publishing by following the exact process laid out in the CTS course.

Just ONE article we published drove more traffic in 30 days than I received in the last 3 months COMBINED! The best part is we’re already seeing more leads coming in to talk to us about our services!

This is the kind of stuff I wish I knew when I tried to start my first business, because it would have saved me so much time and effort (and the shame of having to pack it all up and start again).

Now that Julia’s practically given me the roadmap to success, it feels like I have a realistic way for me to grow my business and establish myself as an expert without losing my mind (or my soul) in the process. I’m confident that if you are trying to start/run a company in this day and age, you are going to need to learn how to master the strategies and skills needed to build a sustainable content-driven business, and there’s honestly no better mentor to have in your corner than Julia McCoy.”

—David Martin, UXHACKS.com

Ready for transformational growth?


Join The Content Transformation© System. Get the curriculum, the mentors, and the community.

Apply Now

Content Hacker & Julia McCoy Has Been Trusted by Leading Brands, Including

airbnb Avant future sense nextgen ppa agency usc

Andia gained a business partner and got her ducks in a row

“After five years as a personal finance freelance writer, I wanted to expand my business to work with bigger brands in the financial and fintech industry. But building a successful business meant defining my target audience, working with a team, and setting up systems to sustain the business.

I took the leap into CTS.

And Julia's Content Transformation System (CTS) is just what I needed. I learned how to build CORE business skills to drive success like a well-oiled machine through CTS. I defined my ideal client avatar, created all my core business drivers and critical building blocks such as outsourcing, structuring a team, and setting up a system to manage the team.

Using CTS coaching and templates, I'm now pitching to get ideal clients and seeing results in my business, working 100% from my website without social media.

Julia is priceless because she is so inspiring, always available to respond to my questions and review my work. She is more like a business partner. If you have been stuck in a rut, nothing seems to work, you'll love Julia's Content Transformation System. She'll help you transform your mindset - probably the biggest and most important part of your business. Then she'll teach you how to put all moving parts of your business together so they can move like ducks in one row to the next business level.”

—Andia Rispah, Owner, ContentTakeoff.com

David was able to get past growth roadblocks holding him back for years, and saw a 400% increase in organic traffic in 30 days using CTS

“CTS is an invaluable resource if you're serious about scaling your business AND your content. While other courses and creators are preaching "get rich quick" schemes, Julia gives you realistic milestones and systems to help take your business AND your content to the next level.

The opportunity to have someone like Julia helping you with everything from building a content strategy, hiring contractors and delegating work is worth more than the cost of admission alone. I’m less than 30 days into the program and we’ve already seen a 1000% increase in impressions and a 400% increase in organic traffic!

—David Martin, UXHacks.com

Michele was able to finally get clear on how to scale and hire

"I so appreciate the detail in this system. I’ve had some light-bulb moments and I can already tell this going to help me think about my business in new ways and save time.

—Michele Linn

Chris overcame big mindblocks and inspiration for his new business began to flood him

"It's invaluable to have a group of people all working through the same process to help with brainstorming. Until The Content Transformation System I felt stuck, and after it was as if the floodgates opened and I had one moment of inspiration after the next."

chris roberts
—Chris Roberts, Senior Product Manager & Copywriting Founder

Rowena has found her key to making WAY more business progress

“Can't help but share this with you Julia – I am having so much clarity as we are setting the whole SEO roadmap for our clients using your system. It now being mostly DFY with DWY means we can bump up the price I originally planned on. YAY! Your program, Content Transformation System, just clicks with me! It's like you have the key that opens up the lock that's been preventing me from making lots of progress!!”

—Rowena Bolo, Founder, thecontentmamas.com

Loraine at The Sacred Healing Well used the authentic approach taught in Content Transformation to re-align her brand and earn more leads

“I can't say enough how empowering, informative, and transformative Julia's CTS program has been for me and my business. I've been wanting to uplevel all of my systems, strategies, and processes for a long time, and have worked with and checked out a handful of successful business mentors. None got me and my rebranding potential and needs as well as Julia did. In a matter of just two months, she and her brilliant videos have helped me to cherry-pic, and clear all the key bottleneck areas in my business, and quantum leapt- me in a genius zone of magic and momentum.

All the puzzle pieces are finally falling in place--all the right words, images, openings, people, an ideal writer, a special connection and guest post with a major brand-aligned online magazine--have fallen in my lap, all the result of me fully exercising a new crystal-clear boss mindset, gaining mastery in much-needed areas and skills, and understanding how to scale my business without losing my authentic flow and unique touch."

—Loraine van Tuyl

Michelle’s homeschool family jumpstarted their entrepreneurial business ideas

“We LOVE The Content Transformation System, Julia!! We are having so many lightbulb moments for many digital endeavors our family is doing.”

michele lanier
—Michelle Lanier, homeschool mom of 7

Andrea 10x’ed her business in ONE YEAR

“I have been stuck. I can’t grow. Nothing seems to be working. When I tried hiring help, it just didn’t work out. I loved Julia from the moment I saw the quality of content she does. In The Content Transformation© System, she covers mindset, which is going to be probably the biggest and most important part of your business. You have to be willing to put in the work, but Julia’s system WILL TAKE YOU to that next level you have been looking for.” —Andrea Belasco, Owner, Virtual Online Help

The Content Transformation© System is:

A complete roadmap showing you the online strategy, skills, and systems behind a successful digital business.

Apply for Content Transformation© Now


Am I ready for Content Transformation©?


You should apply for CTS ASAP if you can say yes to the following…

You are ready to fully commit to a real plan to generate lifelong, serious income with ONE online business you want to build to lasting heights.


You want to be authentic in your marketing, and you don’t want to lose touch with your people; you know it takes showing up consistently, once you have the strategy.


You can devote around 5 hours/week to learn, watch the training, and follow the step-by-step methods.



Common FAQs

A: It depends. It’s a perfect fit for you if you’re starting from scratch and planning to build an online business right from the foundation up. BUT it’s also the right fit if you already have your own business, but its growth has plateaued and you have no idea how to take it to the next level. If you’re a business person with heart, determination, and the courage to make it in a world of nay-sayers, this is 100% the program for you.

A: Even better! The Content Transformation System is designed to help you build your ideal audience list. This means that in it, you’ll learn the skills that’ll allow you to repel non-buyers and craft a message and sales vehicle that’ll speak to the heart of your ideal clients.

A: All the more you should join The Content Transformation System. That’s because this system is designed to give you a step-by-step roadmap towards success, in only 90 days.

A: This program is different because it’s not the standard mix of videos full of random tips that’ll only confuse you. Instead, it’s a proven-and-tested blueprint, the exact same I used to grow my 7-figure business from scratch. And I’m not like one of those experts who teach you one thing but do another for their brand. Nope! Everything in here, I’m 100% proud of, and implement it across my businesses.
PLUS, here’s another good part. The Content Transformation System isn’t a get-rich-quick scheme, nor does it force you to rely on ads and shady marketing. It’s a sustainable, reliable business process that allows you to build a brand on your own real estate, and to scale this brand over the long haul until you reach your goals.
In other words? It’s the roadmap that’ll take you to the business of your dreams. And you can follow it step by step in only 90 days.

A: That’s totally fine! The Content Transformation System isn’t like a college course. Which means, you don’t have to drop everything and do nothing but study for the next four years. Yup! In fact, all you need to do is set aside five hours a week to focus on it, and you’re good to go. Trust me. I know what it’s like to be an entrepreneur neck deep in stuff to do, so I’ve designed this program to fit you and your lifestyle to a T.

A: This program is Julia’s brainchild. Which means, all the lessons and bonuses were created by her and built upon her unique success story. Aside from that, you’ll get access to her during the LIVE sessions with the group, and 1:1 help inside the student group. However, this is NOT a private coaching package where you will be able to meet for hour(s) with Julia personally. That said, the personal access you get to her and the custom Loom videos she creates just for her students equals unrivaled support–better than the majority of courses out there.

A: We do not offer a money-back guarantee for this program simply because of the amount of content that you are slated to receive right as we receive your first deposit, as well as the time in live coaching from Julia and her personal coaches that are hired and staffed to support you during the phases of the training. The work, time, and investment that has gone into the production of this content, as well as our coaches’ time, energy, and efforts, must be respected.

We look for students READY TO COMMIT to their own success. We are also incredibly committed to the success of our students, and certain that with the support you receive, anything unsatisfactory to you we’re confident that we can work with you individually to make sure it’s resolved in some way. We are here to give you everything you need to be successful!

We guarantee that if you put in the work and spend the time on the program, it will transform your business and 10x your results. We want students that are ALL IN and committed to their success, so we can proudly share your case study of success everywhere we talk about this program.

Your success is paramount to us, and is a key reason why we are not offering a money-back guarantee, but instead a guarantee of proven methodologies if you put in the work. We want you set on going forward with your own success from the minute you enroll, and not looking back. This powerful plunge forward alone creates momentum that the world, and your business, takes notice of.

The Content Transformation© System

Take your business to the next level and transform your skills, systems, and strategies.

Apply for Content Transformation© Now


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