Join Content Transformation© System:
A 12-Month Mentorship to Help You Achieve Exponential Online Growth

Learn how to grow with content strategy and marketing. Train with Julia and our expert Content Hacker coaches, and an immersive, living training pathway that will guide you every week, inside The Content Transformation System.

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The Content Transformation© System (And Why It’ll Change Your Life and Business)

Created by

frustrated entrepreneur at desk

Growing a Business Sustainably Is HARD WORK… But You Can Make It Easy.


Here’s the truth, friend: You CAN grow your online expertise to a business worth six or seven figures…

…all while enjoying yourself and working from your passion.

You DON’T need to burn yourself out wondering if you’re on the right track.

You DON’T need to sit there staring at your content wondering if they will even work (our CTS coaches can review them and add critique so they do).

You DON’T need to feel alone and in an echo chamber while trying to grow your business (we’re here with the guiding steps).

All you need is the right system to take you there.

I’ve created this system for you.

It comes with skillset training, mindset upgrades, and the pathway to big growth.

It’s your complete roadmap to building a sustainable online business.

Because: growing a business out of your expertise strategically and sustainably to 7 figures isn’t guesswork.

You can be a beginner who just went all in on your business idea.

Or you can be a struggling entrepreneur with years of trying behind you.

You CAN grow your business to whatever you desire it to be…

…in just 90 days of learning, with The Content Transformation System – a program I built after spending 10 years building my own business from nothing to over $5M in sales, organically.

Let’s take a deeper look into each phase.

The Content Transformation© System

Julia’s Content Transformation© System is a five-phase hybrid course and coaching program, created to help founders and entrepreneurs frame their ideas into strong, solid online businesses with levels of long-term content marketing they enjoy supporting. Comes with everything you need to grow, and up to 2 free seats for your team.

cts phase 1 mindset

Get mindset beliefs that will carry you through building your lasting business and content strategy (simple, but deep). Get set up for success ahead with this powerful module, exclusive to CTS and not shared anywhere else. One full hour of training content with printables you can use, and exercises to implement for daily mindset strength.

cts skillset phase 1

Business that don’t go big through content are missing the things we teach in this phase. This is a heavy-duty learning phase where we teach you the real ‘how,’ ‘what,’ and ‘why’ behind your content strategy, with 22 in-depth skillset lessons to help you frame a lasting business with the potential to go big. Templates and expert coaches are available at every step. Updated for accuracy.

cts phase 3

Delegate to grow and scale everything you built in the prior phase. Includes payroll templates and an entire Clickup dashboard to manage your content pipeline and team. Updated by Julia and a systems expert coach for accuracy and best results when you grow your business. Perfect for small and large teams. (We’re a believer of low-stress, solopreneur-style businesses being the best type of million-dollar businesses.)

cts phase 4

Learn how to get known on an exponential scale with self-publishing and book writing strategies you’ve never heard of (including how to delegate your book writing to a writer you work with 1:1 so you don’t burn out, lose touch with your voice and style, or lose your ideas). This is how to get known exponentially so your money-making business continues to grow, with strategies following Julia’s own footsteps. You have all of her templates and training for writing a book in this phase, and a plan on how to get it all done in seven months or less.

cts phase 5

CTS wraps up with a short, sweet and simple phase. Learn how to keep it simple, create more simple businesses using the same strategies you learned in phase 2, and how to refine what you’re great at. Wrap up all your incredible knowledge gained through CTS with this simple reinforcing phase. It’s the cherry on top to a powerful learning experience.

content transformation system

Featured Student: Alexandra Marshall attracted new clients for her business in a matter of DAYS, not months

“Your feedback in CTS, Julia, is second-to-none. I just got a lead in my inbox from the social media story I posted that you and Alyssa reviewed! Thank you so much!”

alexandra marshall
—Alexandra Marshall, CEO @ Just Ask Alex, SEO & Digital Strategist

Featured Student: Julia Plavnik received immediate clarity and expert-level feedback on her work

“CTS is absolutely amazing. The coaches' review on my social media stories are amazing. I can't believe I get feedback like this! I always struggle with my imposter syndrome. As I'm not a native speaker, I always think that I can't write properly. Now, I love how the post looks 😍 and just can't wait to publish it! Thank you so much, Julia! ”

julia plavnik student at cts
—Julia Plavnik, Content Marketer for Crypto Finance

Sarah grew her new business by leaps and bounds in the first year

"If you're considering hiring Julia to train you, DO IT. She puts so much time and effort into this program, CTS, and her recommendations to your exact needs. You will walk away with a plan of action to get to your next step, and peace of mind that you're being coached by the absolute best of the best in the content marketing world. I am inside CTS, and it's my first full year of being in business for myself. My brand/website is so good – thanks to Julia, her team and the guiding principles of CTS! – that a startup marketing agency has recently approached me about being a PARTNER with them!"

sarah greenberg
—Sarah Greenberg,

Featured Student: Diana learned evergreen business growth practices and is getting CLEAR on transformative business growth

“Julia, I thank God for you and CTS on the regular. I think being on your group is what helped my brain be able to come around to some key things.”

diana alt content hacker
—Diana Alt, Career Strategy Expert & Coach,

Here’s what you get immediate access to when joining The Content Transformation© System.


Stop feeling alone or adrift in your content marketing and business setup. The CTS program and our coaches are both here to help you gain clarity with real-time feedback, and the video curriculum to teach you exactly how to set up, plan, and publish client-bringing content methodologies. Since we go deeper than content alone, you’ll also gain clarity on the skills involved in setting up your brand correctly online, down to positioning, selling, and marketing your offerings with clarity.

Master Your Content – Apply Now


video curriculum cts

5 Phases, 40+ Training Videos Taught by Julia


cts templates

50+ Living Templates in a Plug-n-Play Library

cts coaches

Expert Coaches to Review Your Work

feedback in cts

In-depth Critique & Evaluation on Your Writing by Julia & Expert Coaches


julia training tuesday

Weekly #TrainingTuesday Gold Nuggets from Julia

cts mastermind

Monthly Mastermind Calls with Julia + CTS Community

What you get when you enroll in The Content Transformation© System:

  • Step-by-step methodology: 5-phase video curriculum with instructions, templates, and implementation work (no detail is missed). Click here to see all the skills you'll learn.
  • Coaching for a year: Monthly Q&A calls on Zoom live with Julia, structured as a live training on a new topic and a Q&A for members. Daily, get on-call help from Julia and her expert copywriting and strategy coaches inside CTS.
  • Incredible support: All in all, you'll receive 24/7 support in the private group. We are committed to your success.
  • Plug-n-play library: A Google Drive constantly updated by Julia with over 60 content and business templates.
  • Tools: We show you how to use all the tools you need to build, test, maintain, and optimize your business systems.
  • #TrainingTuesday: A weekly special from Julia, only for CTS members.
  • Updates: The video training curriculum is living, breathing. You'll see new lessons and upgrades often.
  • Accountability: CTS includes a personal accountability partner from our team who will hold you to your word and check-in with you personally.
  • Two extra seats: Add your writer or business growth partner.

You'll be able to achieve the following with CTS:

  • Create, verify, and build a market-fit offer and get clear on standout messaging for your brand (think: clarity like you've never had before!).
  • Set your brand up for both short and long-term industry success with a vision, mission statement, & differentiation factor. (You'll actually put this together with a coach!)
  • Implement content and marketing skills that work (if you already have a team: share CTS—up to 3 seats included per enrollment—& have them learn these skills).
  • Know how to find high search-traffic topics that have little competition in your industry.
  • Know how to create a powerful content calendar for your brand that works sustainably over time to drive traffic on a platform you own.
  • Know how to build and monetize a targeted list (that actually has ROI).
  • Get your first paying clients immediately, without ads (organic pitching + template strategies).
  • Start running an employer account and know exactly how to hire an entire well-oiled remote team for your business.
  • Know EXACTLY how to find great content writers to continue to grow your brand and exponentially increase your visibility (using Julia's platforms and templates).
  • Use content vehicles we teach you, and the specific step-by-step of creating them, to build your authority and get massively known in your industry for years to come.

julia mccoy headshot

Julia McCoy
Lead Expert

Julia became a full-time content writer back in 2011, when she was 19, pursuing her dreams of writing for a living. In 2012, she established what would later become one of the first writing agencies in the world to ever launch an ecommerce Content Shop where you could pay for writing services as an online order. After hitting $5M in sales without a single ad, 100% through her content, Julia sold her agency to teach and guide marketers and business owners on how to get better at content through her brand "baby," Content Hacker. Inside CTS, meet Julia on the monthly group mastermind meets and in the curriculum updates she sends regularly.

shannon vincent content hacker systems expert

Shannon Vincent
Systems Expert

Shannon Vincent, based in Idaho, is a ClickUp Vetted Consultant, Zapier Certified Expert and Airtable Consultant, with four years of full-time experience. She's one of the top 5% in systems expertise around ClickUp on major freelance platforms. As a ClickUp Consultant, Shannon has experience implementing this system for teams in a wide range of industries including digital marketing, bookkeeping, construction, interior design, executive coaching, real estate, consulting, and more. She also use ClickUp daily for her own internal operations. As ClickUp adds new features, Shannon studies them quickly so she can upgrade and improve based on the latest and greatest features. Shannon is the creator of our ClickUp tutorials, custom Spaces for content management and pipeline, and freelancer (contractor) management and payroll. 


nick at content hacker

Nick Musica
SEO Expert

Nick has been an expert working in the SEO field since 2003 as an in-house SEO. In September of 2019, he launched an SEO consultancy to support small and medium-sized businesses and entrepreneurs increase their search engine visibility. He's the co-author of “When Search Meets Web Usability," written in 2009, and expert instructor at NYU at the graduate level. He's available for 1:1 calls in the group program.

alyssa content hacker

Alyssa Villeneuve
Writing & Content Expert

Alyssa is a freelance writer and editor based in the Midwest, and has written for 10 years – more than 6 of those years spent writing for Julia. Her talent with words has earned her a lifetime place at Content Hacker. Alyssa is a lifelong lover of reading, books, and storytelling — the best training of all. As an on-call coach in the student group, Alyssa helps refine your website copy, blogs, and content and provides insights to improve your online writing.

Master Your Content – Apply Now

julia mccoy

Hey, I’m Julia McCoy, and I Used Content Marketing to Build Multiple 7-Figure Businesses


Content marketing works.

I know because it worked for me – to the tune of selling over 5,000 clients 40,000 projects in the past ten years.

Teaching over 1,500 marketers SEO and content – including Airbnb’s team!

But… I wasn’t always a content marketing coach and entrepreneur.

Back in 2011, I was a college dropout with only $75 in my bank account.

But I used that $75 wisely.

I spent it on domain and hosting, starting a business website and blog that focused on helping people with their writing.

Back then, I had no idea that what I was doing was called content marketing.

But it worked.

In time, my writing started pulling people to my site, until I was getting 100,000 visitors per month.

julia mccoy express writers

agency sales

content hacker academy teachable sales

thrivecart julia mccoy

This translated to $90-$100,000 in revenue per month for my business.

(And another $100,000/year from educational courses I grew on the side, also through content.)


Nope, I never spent a single cent on ads.

I skipped the slimy funnels and hard selling.

And when I’d found and hired the right people to run my company, I could sit back, relax, and focus on my passion.

I wrote books and created extra sources of income.

Then, just last year, I decided to sell my business.

Here’s what I never would have believed 11 years ago: it sold for a whopping 7-figure amount.

So, creative human.

I think it’s obvious to you by now.

I didn’t start out with special privileges, powers, or knowledge.

Heck, I was just a clueless 19-year-old with a passion for writing.

But I made it this far.

And you can too.

Because I’ve decided to package my 11 years of learning, my unique business-building system, and personal coaching from me and my team…

…into a program that’ll take you from clueless, to consistently building your own 6-7 figure business.

That’s The Content Transformation© System.

It’s the blueprint that’ll get you from burnt out, exhausted, and confused…

…to knowing the exact steps to grow your business to six or seven figures.

The Content Transformation© System is a complete, hands-on roadmap towards growing your online business towards 7-figures, sustainably.

David overcame massive growth roadblocks – and had a 10x increase in organic traffic in 30 days

“I’ve been running my business full time for 2 years, and the only traffic I was getting to my website was from referrals, social media, and the occasional people who would Google my name.

All of that amounted to MAYBE 5 sessions a day… Fast forward to just 1 month of implementing what I’ve learned from Julia and we’re already seeing 50+ daily users (That’s 10x!), almost all of them coming from the blogs we’ve been researching, writing, and publishing by following the exact process laid out in the CTS course.

Just ONE article we published drove more traffic in 30 days than I received in the last 3 months COMBINED! The best part is we’re already seeing more leads coming in to talk to us about our services!

This is the kind of stuff I wish I knew when I tried to start my first business, because it would have saved me so much time and effort (and the shame of having to pack it all up and start again).

Now that Julia’s practically given me the roadmap to success, it feels like I have a realistic way for me to grow my business and establish myself as an expert without losing my mind (or my soul) in the process. I’m confident that if you are trying to start/run a company in this day and age, you are going to need to learn how to master the strategies and skills needed to build a sustainable content-driven business, and there’s honestly no better mentor to have in your corner than Julia McCoy.”

—David Martin,

Ready for transformational growth?


Join The Content Transformation© System. Get the curriculum, the mentors, and the community.

Master Your Content – Apply Now

Content Hacker & Julia McCoy Has Been Trusted by Leading Brands, Including

airbnb Avant future sense nextgen ppa agency usc

Andia gained a business partner and got her ducks in a row

“After five years as a personal finance freelance writer, I wanted to expand my business to work with bigger brands in the financial and fintech industry. But building a successful business meant defining my target audience, working with a team, and setting up systems to sustain the business.

I took the leap into CTS.

And Julia's Content Transformation System (CTS) is just what I needed. I learned how to build CORE business skills to drive success like a well-oiled machine through CTS. I defined my ideal client avatar, created all my core business drivers and critical building blocks such as outsourcing, structuring a team, and setting up a system to manage the team.

Using CTS coaching and templates, I'm now pitching to get ideal clients and seeing results in my business, working 100% from my website without social media.

Julia is priceless because she is so inspiring, always available to respond to my questions and review my work. She is more like a business partner. If you have been stuck in a rut, nothing seems to work, you'll love Julia's Content Transformation System. She'll help you transform your mindset - probably the biggest and most important part of your business. Then she'll teach you how to put all moving parts of your business together so they can move like ducks in one row to the next business level.”

—Andia Rispah, Owner,

David was able to get past growth roadblocks holding him back for years, and saw a 400% increase in organic traffic in 30 days using CTS

“CTS is an invaluable resource if you're serious about scaling your business AND your content. While other courses and creators are preaching "get rich quick" schemes, Julia gives you realistic milestones and systems to help take your business AND your content to the next level.

The opportunity to have someone like Julia helping you with everything from building a content strategy, hiring contractors and delegating work is worth more than the cost of admission alone. I’m less than 30 days into the program and we’ve already seen a 1000% increase in impressions and a 400% increase in organic traffic!

—David Martin,

Michele was able to finally get clear on how to scale and hire

"I so appreciate the detail in this system. I’ve had some light-bulb moments and I can already tell this going to help me think about my business in new ways and save time.

—Michele Linn

Chris overcame big mindblocks and inspiration for his new business began to flood him

"It's invaluable to have a group of people all working through the same process to help with brainstorming. Until The Content Transformation System I felt stuck, and after it was as if the floodgates opened and I had one moment of inspiration after the next."

chris roberts
—Chris Roberts, Senior Product Manager & Copywriting Founder

Rowena has found her key to making WAY more business progress

“Can't help but share this with you Julia – I am having so much clarity as we are setting the whole SEO roadmap for our clients using your system. It now being mostly DFY with DWY means we can bump up the price I originally planned on. YAY! Your program, Content Transformation System, just clicks with me! It's like you have the key that opens up the lock that's been preventing me from making lots of progress!!”

—Rowena Bolo, Founder,

Loraine at The Sacred Healing Well used the authentic approach taught in Content Transformation to re-align her brand and earn more leads

“I can't say enough how empowering, informative, and transformative Julia's CTS program has been for me and my business. I've been wanting to uplevel all of my systems, strategies, and processes for a long time, and have worked with and checked out a handful of successful business mentors. None got me and my rebranding potential and needs as well as Julia did. In a matter of just two months, she and her brilliant videos have helped me to cherry-pic, and clear all the key bottleneck areas in my business, and quantum leapt- me in a genius zone of magic and momentum.

All the puzzle pieces are finally falling in place--all the right words, images, openings, people, an ideal writer, a special connection and guest post with a major brand-aligned online magazine--have fallen in my lap, all the result of me fully exercising a new crystal-clear boss mindset, gaining mastery in much-needed areas and skills, and understanding how to scale my business without losing my authentic flow and unique touch."

—Loraine van Tuyl

Michelle’s homeschool family jumpstarted their entrepreneurial business ideas

“We LOVE The Content Transformation System, Julia!! We are having so many lightbulb moments for many digital endeavors our family is doing.”

michele lanier
—Michelle Lanier, homeschool mom of 7

Andrea was able to get clear on her messaging and go to the next level with her business

“I have been stuck. I can’t grow. Nothing seems to be working. When I tried hiring help, it just didn’t work out. I loved Julia from the moment I saw the quality of content she does. In The Content Transformation© System, she covers mindset, which is going to be probably the biggest and most important part of your business. You have to be willing to put in the work, but Julia’s system WILL TAKE YOU to that next level you have been looking for.”

—Andrea Belasco, Owner, Virtual Online Help

The Content Transformation© System is:

A complete roadmap showing you the online strategy, skills, and systems behind a successful digital business.

Master Your Content – Apply Now


Am I ready for Content Transformation©?


You should apply for CTS ASAP if you can say yes to the following…

You are ready to fully commit to a real plan to generate lifelong, serious income with ONE online business you want to build to lasting heights.


You want to be authentic in your marketing, and you don’t want to lose touch with your people; you know it takes showing up consistently, once you have the strategy.


You can devote around 5 hours/week to learn, watch the training, and follow the step-by-step methods.



Common FAQs

A: It depends. It’s a perfect fit for you if you’re starting from scratch and planning to build an online business right from the foundation up. BUT it’s also the right fit if you already have your own business, but its growth has plateaued and you have no idea how to take it to the next level. If you’re a business person with heart, determination, and the courage to make it in a world of nay-sayers, this is 100% the program for you.

A: Even better! The Content Transformation System is designed to help you build your ideal audience list. This means that in it, you’ll learn the skills that’ll allow you to repel non-buyers and craft a message and sales vehicle that’ll speak to the heart of your ideal clients.

A: All the more you should join The Content Transformation System. That’s because this system is designed to give you a step-by-step roadmap towards success, in only 90 days.

A: This program is different because it’s not the standard mix of videos full of random tips that’ll only confuse you. Instead, it’s a proven-and-tested blueprint, the exact same I used to grow my 7-figure business from scratch. And I’m not like one of those experts who teach you one thing but do another for their brand. Nope! Everything in here, I’m 100% proud of, and implement it across my businesses.
PLUS, here’s another good part. The Content Transformation System isn’t a get-rich-quick scheme, nor does it force you to rely on ads and shady marketing. It’s a sustainable, reliable business process that allows you to build a brand on your own real estate, and to scale this brand over the long haul until you reach your goals.
In other words? It’s the roadmap that’ll take you to the business of your dreams. And you can follow it step by step in only 90 days.

A: That’s totally fine! The Content Transformation System isn’t like a college course. Which means, you don’t have to drop everything and do nothing but study for the next four years. Yup! In fact, all you need to do is set aside five hours a week to focus on it, and you’re good to go. Trust me. I know what it’s like to be an entrepreneur neck deep in stuff to do, so I’ve designed this program to fit you and your lifestyle to a T.

A: This program is Julia’s brainchild. Which means, all the lessons and bonuses were created by her and built upon her unique success story. Aside from that, you’ll get access to her during the LIVE sessions with the group, and 1:1 help inside the student group. However, this is NOT a private coaching package where you will be able to meet for hour(s) with Julia personally. That said, the personal access you get to her and the custom Loom videos she creates just for her students equals unrivaled support–better than the majority of courses out there.

A: We do not offer a money-back guarantee for this program simply because of the amount of content that you are slated to receive right as we receive your first deposit, as well as the time in live coaching from Julia and her personal coaches that are hired and staffed to support you during the phases of the training. The work, time, and investment that has gone into the production of this content, as well as our coaches’ time, energy, and efforts, must be respected.

We look for students READY TO COMMIT to their own success. We are also incredibly committed to the success of our students, and certain that with the support you receive, anything unsatisfactory to you we’re confident that we can work with you individually to make sure it’s resolved in some way. We are here to give you everything you need to be successful!

We guarantee that if you put in the work and spend the time on the program, it will transform your business and 10x your results. We want students that are ALL IN and committed to their success, so we can proudly share your case study of success everywhere we talk about this program.

Your success is paramount to us, and is a key reason why we are not offering a money-back guarantee, but instead a guarantee of proven methodologies if you put in the work. We want you set on going forward with your own success from the minute you enroll, and not looking back. This powerful plunge forward alone creates momentum that the world, and your business, takes notice of.

The Content Transformation© System

Take your business to the next level and transform your skills, systems, and strategies.


Master Your Content – Apply Now




Got questions?


We’ve got answers. Book a free call with our expert Strategy team to talk through your business growth and how we can help.