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End the guesswork, get the roadmap from Julia McCoy.

Build and grow your online business, WITHOUT breaking.

The Content Transformation System is the only program built to teach coaches, service providers, and experts how to exponentially grow online through content strategy, skills, and systems.


Apply Now to See if You Qualify

Learn More About the Program


You’re a creative person with a BIG vision.

Your work ethic is admirable, but you’re still stuck doing it all.

You’re burned out, lacking a clear long-term strategy for your own content creation and marketing.

You’re sick of this stage… but growing feels impossible. You need answers and clarity.

Let’s change that for good, together.

Ready for everything to get so much clearer?


process of writing content

Imagine if…

You Ditched Stagnant Revenue and Constant Setbacks.

Switch disorganization for a crystal-clear focus in the right areas using our practitioner-first approach inside The Content Transformation System. You are an expert already. You simply need the skills to grow your business.

You Gained BOTH Short-Term and Long-Term Clarity.

In the next 90 days, learn how to elevate your marketing, content, and replace yourself in your online business. Then, get the blueprint on how to become exponentially known in the next few years by building evergreen sales vehicles, with the templates and how-to on each vehicle.

You Finally Stop Wondering if You’re On the Right Track… You KNOW.

Apply yourself and build real-life skills that you can immediately turn into business revenue, in the right sequential order. Then, get live coaching feedback at every stage. Inside Content Transformation, we’re hands-on. For example, Julia and her lead copywriter will help edit your copy personally. And our expert web designer will review your website. And that’s just a sliver of what’s inside this powerful program.

Using our system, David overcame massive roadblocks and saw a 400% traffic increase

David experienced a 400% increase in organic traffic in 30 days


“CTS is an invaluable resource if you’re serious about scaling your business AND your content – because you’ll have guidance from experts who are all helping you to build a sustainable online business.

While other courses and creators are preaching ‘get rich quick’ schemes, Julia gives you realistic milestones and systems to help take your business AND your content to the next level.

This is the stuff I was missing for so long that has been holding me back from scaling my business, and it would have taken me YEARS to learn it all on my own.”

—David Martin, UXHACKS.com

82% of businesses fail in the first two years.

But you WON’T be in this statistic. The Content Transformation System is your safeguard.

We’ve built the online entrepreneur’s pathway to a realistic, lasting seven-figure online presence. Our training program is an effective growth machine for entrepreneurs in one of two places: just starting out, or plateaued for years. Time: You’ll need to devote five hours/week, one hour/day.

Revenue in your online business comes from strategy, real skills, and systems. (Not luck.) And the more you know, the more you grow.

Build your self-sustaining online business in 90 days, and embark on your three-year growth plan for lasting industry impact.

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Content Transformation© is your key to go from plateaued or idea to defined niche, profitable business model and scalability.


julia mccoy

Lead Coach, Julia McCoy

Did you know 95% of businesses never make it to $1M/year in sales?

I’ve been an online entrepreneur and content strategist for the past decade.

I never had it easy in life – I grew up in and escaped a real-life cult. Maybe that’s why I always believed that the harder I worked, the luckier I got.

But the truth was, working smart and having concrete strategy to guide your steps is an even BIGGER part of success. I worked 90-hour weeks my first four years… and still stayed below $30k/months.

It was when I implemented a real content strategy, and simple systems… in 4 months, we went from $30k to $70k/months! I tell the full story in my free training.

I built and grew a stream of 100,000 organic visitors/month to my website for ten years before selling that business for $1M.

Not only did our website earn 100k visitors/month, but we also held steady at $90k-$100k per month, too. To convert those leads, I hired a small core remote team that treated our clients with care—and completely avoided sleazy sales.

I’ve built brands that earned revenue day in, day out, for a decade. I’ve been paid $12,000 to teach a single workshop on what I know. Be in the 5% of creators building businesses that last. In Content Transformation, I teach you how.

Our Content Transformation© coaches include Julia’s personal writers & designers

expert coaches


Why we believe in, and teach you, a search-first content strategy

Get present in Google within months, not years, using our content strategy framework. But your journey in our program doesn’t stop here. You’ll also get Julia’s simple systems, people, profitability and scaling strategies that will allow you to support true mega-growth internally. #winwin

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Content marketing brings more leads

Content marketing garners 3x as many leads as paid search for every dollar spent

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Content marketing is less costly

It costs 62% less to launch and maintain a content marketing plan than any other type of campaign

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Content marketing converts

Brands who use content marketing see 6x higher conversion rate

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Content marketing establishes trust

80% of people appreciate learning about a company through custom content

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Content marketing builds more traffic

Content marketing leaders see 7.8x higher year-over-year growth in unique site traffic


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Content marketing gets seen the most

Search is the world’s largest traffic source; 7 billion searches for answers via content occur daily



The Content Transformation© System takes all the confusion out of online business growth.



We’re creating the next generation of online wealth builders; turning practitioners and dreamers into business builders with REAL, tangible skillsets.



Here’s what The Content Transformation© System includes:

  • Step-by-step methodology on how to (actually) build an online business: All-new, powerful 40+ videos and worksheets/templates set clearly into five phases: Mindset, Skillset, Growth, Get Known, & Focus/Diversify/Refine.
  • Coaching for a year: Monthly Q&A calls on Zoom live with Julia, structured as a live training on a new topic and a Q&A for members. Daily, get on-call help from Julia and her expert copywriting and strategy coaches inside CTS.
  • Incredible support: All in all, you’ll receive 24/7 support in the private group. We are committed to your success.
  • Plug-n-play library: A Google Drive constantly updated by Julia with over 40 immediately usable templates.
  • Tools: We show you how to use all the tools you need to build, test, maintain, and optimize your business systems.
  • Updates: The video training curriculum is a living, breathing creation. You’ll see new lessons and upgrades often.
  • Accountability: CTS includes access to a personal accountability partner from our team who will hold you to your word and check-in with you personally.
  • Mastermind-style monthly trainings: Get access to incredible live trainings where Julia shows you every single month, based on research, what’s working in content to make you more income AND bring lasting brand recognition. Get in the hot seat for live Q&A with fellow-members, and participate on the call.

content transformation system curriculum

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Shortcut years of trial-and-error with proven, strategic help.

You’re in the right place. Our 12-month mentorship, The Content Transformation System, gives you BOTH the 90-day roadmap to immediate skills as well as the long-term, multi-year pathway to growing your online business to 6 and 7 figures.

  • 1 Year Access to CTS, Julia & Expert Coaches
  • Plug-n-Play Library with Monthly Updates & New Templates from Julia
  • Immediate Access to All 5 Phases (Unlocked Curriculum)
  • Private Student Peer Community Group
  • Event Calendar for Zoom Masterminds
  • Pay in full and save 15% ($2,500) or start for $250

Apply now to see if you’re the right fit for The Content Transformation© System.


Take a few minutes to tell us about the business you’re wanting to grow and scale, and if you are a good fit for our sustainable business-building methodology, we’ll send you a link to book a brief chat with us on Zoom before enrolling.

Apply Now


Content Hacker & Julia McCoy Has Been Trusted by Leading Brands, Including

airbnb Avant future sense nextgen ppa agency usc

Diana made $1,100 in a few hours from the mindset work alone

“I can’t tell you how helpful the info on making decisions JUST from module 1 alone has been. I have sold $1100 since 9pm last night in part because of it. I think I underestimated the potential impact of CTS on my business. This will be fun!”

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—Diana Alt, Career Coach

Andia got clear on how to bring in new clients WITHOUT showing up on social media

“In 2016, I started as a personal finance freelance writer. But after five years, I wanted to expand my business to work with bigger brands in the financial and fintech industry. But building a successful business meant defining my target audience, working with a team, and setting up systems to sustain the business.

Julia's Content Transformation System (CTS) is just what I needed. I learned how to build CORE business skills to drive success like a well-oiled machine through CTS. I defined my ideal client avatar, created all my core business drivers and critical building blocks such as outsourcing, structuring a team, and setting up a system to manage the team.

Using CTS coaching and templates, I'm now pitching to get ideal clients and seeing results in my business, working 100% from my website without social media.

Julia is priceless because she is so inspiring, always available to respond to my questions and review my work. She is more like a business partner. If you have been stuck in a rut, nothing seems to work, you'll love Julia's Content Transformation System. She'll help you transform your mindset - probably the biggest and most important part of your business. Then she'll teach you how to put all moving parts of your business together so they can move like ducks in one row to the next business level.”

—Andia Rispah, Owner, ContentTakeoff.com

Michele was able to finally get clear on how to scale and hire

"I so appreciate the detail in this system. I’ve had some light-bulb moments and I can already tell this going to help me think about my business in new ways and save time.

—Michele Linn

Chris overcame big mindblocks and inspiration for his new business began to flood him

"It's invaluable to have a group of people all working through the same process to help with brainstorming. Until The Content Transformation System I felt stuck, and after it was as if the floodgates opened and I had one moment of inspiration after the next."

chris roberts
—Chris Roberts, Senior Product Manager & Copywriting Founder

Rowena has found her key to making WAY more business progress

“Can't help but share this with you Julia – I am having so much clarity as we are setting the whole SEO roadmap for our clients using your system. It now being mostly DFY with DWY means we can bump up the price I originally planned on. YAY! Your program, Content Transformation System, just clicks with me! It's like you have the key that opens up the lock that's been preventing me from making lots of progress!!”

—Rowena Bolo, Founder, thecontentmamas.com

Loraine at The Sacred Healing Well used the authentic approach taught in Content Transformation to re-align her brand and earn more leads

“I can't say enough how empowering, informative, and transformative Julia's CTS program has been for me and my business. I've been wanting to uplevel all of my systems, strategies, and processes for a long time, and have worked with and checked out a handful of successful business mentors. None got me and my rebranding potential and needs as well as Julia did. In a matter of just two months, she and her brilliant videos have helped me to cherry-pic, and clear all the key bottleneck areas in my business, and quantum leapt- me in a genius zone of magic and momentum.

All the puzzle pieces are finally falling in place--all the right words, images, openings, people, an ideal writer, a special connection and guest post with a major brand-aligned online magazine--have fallen in my lap, all the result of me fully exercising a new crystal-clear boss mindset, gaining mastery in much-needed areas and skills, and understanding how to scale my business without losing my authentic flow and unique touch."

—Loraine van Tuyl

Eric is using the Growth training in The Content Transformation System to grow his brand without breaking

“We are ready to have 1M in gross sales in 2022 and we're using The Content Transformation System to get there.”

Eric Moon
—Eric Newland

Michelle’s homeschool family jumpstarted their entrepreneurial business ideas

“We LOVE The Content Transformation System, Julia!! We are having so many lightbulb moments for many digital endeavors our family is doing.”

michele lanier
—Michelle Lanier, homeschool mom of 7

Andrea was able to get clear on her messaging and go to the next level with her business

“I have been stuck. I can’t grow. Nothing seems to be working. When I tried hiring help, it just didn’t work out. I loved Julia from the moment I saw the quality of content she does. In The Content Transformation System, she covers mindset, which is going to be probably the biggest and most important part of your business. You have to be willing to put in the work, but Julia’s system WILL TAKE YOU to that next level you have been looking for.”

—Andrea Belasco, Owner, Virtual Online Help

Have questions? We’ve got answers.



Book a free call with our strategy team over Zoom to talk through your business growth, and how we can help.

If you’re an expert (coach, service provider, consultant) or budding entrepreneur – and you want to build, scale and grow a business that lasts online – book a free call with our Strategist using the calendar below.


The Content Transformation© System is:

Your A-Z pathway containing the content strategy, skills, and systems to build in your successful digital business.

Apply Now

Am I ready for Content Transformation©?

You are ready to fully commit to ONE online business you want to build to significant heights. It’s okay if you haven’t defined your niche or services/offer yet; we help you do that in Phase 2.


You want to be authentic in your approach with your clients and to lead your marketplace. You know that the quick hack won’t do it, and you’re here for a presence built to last.


You’re ready to jump into the curriculum and have at least 5 hours/week to follow the step-by-step methods.


You’re open to feedback and willing to be coached on serious growth.


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Content Transformation© is a one-year methodology-driven video curriculum and group coaching experience (with a 12-month commitment) dedicated to helping you build and create predictable, scalable revenue from your online business so that you can focus your energy on creating real, lasting impact in your communities and the world you live in.

Why is it one year?

Ever heard the phrase "Rome wasn't built in a day"?

Well, neither is a sustainable business! We don't want to promise anything overnight or set unrealistic expectations. And we're one of the VERY few coaching programs that will be real with you about this.

But we will be with you in the trenches. As one example, we've had members spend two months on the market messaging (ICA, business drivers) lessons ALONE, and get live coaching during that phase that helped them with everything else (i.e. content creation, client targeting). Get your foundations right, a long term-plan for growth down, and Rome will be built sooner rather than later. And that's what we're all about here–helping you achieve results.

Our Content Transformation© System Strategist, which you'll be able to book a FREE call with after the process, will personally review your situation and tell you! Our Strategists are trained on our system and are not your typical commission sales rep (at all). They're not paid anything extra when you buy, so you won't be talking to a person who's sole goal is to get you to enroll. We'll keep it real, and let you know if we think you're a great fit.

Even better! We believe in getting the fundamentals right before anything else, which is why we start with Mindset and Skillset in this 5-phase program. You'll learn how to narrow your client transformation into one clear sentence – a MAGNET to repel non-buyers and attract ideal clients. If you don't have a huge audience or an established brand yet, you'll get it right from the start, and then go on to build bigger traffic streams in the third and fourth phase of our program.

In the Content Transformation© System, we do business differently. We don't want you to rely on ads alone or a social media following to create consistent income and get known in your marketplace. And you won't. Your brand will be able to stand tall, on real estate you own, with a consistent way to earn leads, delegate, and grow over time. You'll have the blueprint to get known in BIG ways in your industry. The ship is here – you just need to jump in and be willing to set sail patiently to your new destination.

No more hamster-wheel strategies. More time celebrating success while having FUN!

This truly depends on you. We’re giving you the exact steps to follow to build and grow your online business, but it’s on you to DO the work.

We’ve had clients who cleared their calendars, planted themselves in their desk chair, and got their systems and content calendar up and running in a week or two. Then there are others who have taken months to establish clarity in their marketplace, FIRST.

So it’s not as much a matter of how quickly you’ll start seeing results… it’s a question of how quickly do you WANT or NEED to go? Only after you get things implemented and launched, will you have the data you need to measure results (i.e. traffic, leads, sales).


Julia has created every single part of this program (all the videos and content). It is her brainchild. You are enrolling in a program led and created by her. Julia will be active during the live sessions and available for 1:1 help with you in the student group. She’ll answer questions, provide feedback, and share her private notes to address common pain points. You also have a private form inside CTS curriculum to reach Julia.

We do not offer a money-back guarantee for this program simply because of the amount of content that you are slated to receive right as we receive your first deposit, as well as the time in live coaching from Julia and her personal coaches that are hired and staffed to support you during the phases of the training. The work, time, and investment that has gone into the production of this content, as well as our coaches’ time, energy, and efforts, must be respected.

We look for students READY TO COMMIT to their own success. We are also incredibly committed to the success of our students, and certain that with the support you receive, anything unsatisfactory to you we’re confident that we can work with you individually to make sure it’s resolved in some way. We are here to give you everything you need to be successful!

We guarantee that if you put in the work and spend the time on the program, it will transform your business and 10x your results. We want students that are ALL IN and committed to their success, so we can proudly share your case study of success everywhere we talk about this program.

Your success is paramount to us, and is a key reason why we are not offering a money-back guarantee, but instead a guarantee of proven methodologies if you put in the work. We want you set on going forward with your own success from the minute you enroll, and not looking back. This powerful plunge forward alone creates momentum that the world, and your business, takes notice of.

The Content Transformation© System

Take your business to the next level and transform your skills, systems, and strategies.

Apply Now

Watch the breakdown of our methodology in this free class.