Are you at a loss in knowing how to create content for your business?
Are you stuck in the doing, doing, doing phase…
Without seeing truly profitable results (i.e. leads coming in every day, buying in the same week)?
That was me, just five years ago.
A strong process changed everything for me.
You need to read today's blog and watch my YouTube video on this topic, if this describes your relationship with content. Let's get into it!
How to Create Content For Your Business: YouTube Video
How to Create Content For Your Business that WORKS — Without Suffering From Burnout (Recap)
First, why is it so important to create online content for our brands?
Here are some crazy statistics that prove the worth of content (via OptinMonster).
Internet users in the US spend 3X more time on blogs than they do on email, and 77% of the entire internet now reads blogs.
On average, 50% of all online consumers are reading 3-5 blogs before they interact with a single sales rep.
SEO leads earned through blogs with an SEO focus have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. (MarketingSherpa)
And 86% of content marketers are using blog posts as part of their marketing strategy. (Hubspot)
Creating content to build your business is a MUST — it's no longer an option. But how? THAT is the question.
I’ve been using blogs to build my businesses for nearly a full decade.
Since 2011, I haven’t missed publishing a single blog per week, and now I manage, oversee and run the content production across three sites — Express Writers, The Content Strategy Blog, and my blog here at Content Hacker™. I’ve written and produced content for more than a dozen other sites!
Back in the beginning, I got lost in the ‘doing’ of it all, and nearly buckled. I had 12-hour work days just to develop and produce my content!
Now, my content works for me. I know exactly WHAT to delegate, and I spend just one day per week setting up my monthly content.
I can step away at 2 p.m. on a Monday, as a business owner — because I finally know how to work smart, not just hard. When I step away, we're still reaching over 100,000 visitors between all my sites, a number which grows weekly because of the content we put out.
There are several stages and phases in smart business content creation.
Creating content for your business isn’t a shot in the dark.
3 Stages of Content Creation
First, think of it in these three main stages:
- Content Creation
- Content Publishing
- Content Promotion
Each stage has SUB-stages which are equally as important.
For example, the first stage of content creation is not writing.
It is and should be predominantly research, where you’re getting to know your target audience and what topics will draw them in. This could also include keyword research and topic ideation, where you’re mapping a low competition keyword that you could potentially rank for to a great topic.
Here’s a question.
What should you delegate vs. not, in your content creation?
Asking this question is the difference between the successful content marketer vs. the overworked, tired-out content marketer.
What separates the two?
Willingness to invest.
Yes, I’m serious! It all comes down to that.
Partnering with the right content partners is an investment. But, having a writer produce all your brand content is one of the smartest delegation moves you can make in successfully knowing how to create content for your business that brings in the leads and the bacon, day in, day out.
My agency, Express Writers, writes content — and they are the team I trust to develop my content. All of my writers produce the majority of my content. (What you're reading right now, I wrote 100% of — this is true for a good bit of my content, since I'm a practitioner that likes to keep my skills sharp. But when I need help, I have a go-to team of writers, and that's my own team.)
Here's another question. What's the #1 content creation task you should never delegate?
NEVER DELEGATE IDEAS.
Instead, have a writer, editor, content partner help you refine and work out your ideas.
But never, ever, as a brand, outsource the actual idea behind the writing.
Now, the crazy thing is many companies and marketers do actually outsource their ideas, but I don’t recommend it! For example, imagine this: You're invited on a podcast as a guest expert, but didn’t know what you blogged about last week. The hosts asks you to explain, and you're at a loss, because you weren't even in the ideation process.
ALWAYS be the brainchild of your content marketing operations. Never, ever delegate.
Delegate the rest.
You’re welcome. 🙂
Wondering how to do it all successfully?
A few months ago, a student of my Ultimate Content Hacker™ Training Course Bundle asked me for a pathway and a process from A-Z that shows exactly how to develop content, what to delegate, who to delegate to, and every sub-step in the process of content creation, publishing, and promotion.
I sat down and wrote this 19-page guide, which goes through each step in how I’ve produced and managed my own successful content for nine years running, with multiple blogs getting published per week.
I do it all without breaking down or overworking, and still being able to take off Monday at 2 p.m. and take my kiddo swimming at our lake if I want to. ☀️
Now you can, too.
I can guarantee it will be the best $100 bucks you’ve invested into your content marketing — we’ve had over 50 marketers buy it since I launched it just a few months ago, and they’ve put it to good use.
It’s extremely practical, and immediately usable. You’ll get instant clarity on the content process in smart, profitable content marketing. Get started now.