How to Get Sponsored on Instagram: A Step-by-Step Guide

Julia McCoy

Julia McCoy

Creator and Co-founder

how to get sponsored on instagram

Imagine turning your Instagram scrolls into a source of income. Sounds pretty sweet, right? That’s exactly what you’ll get if you know how to get sponsored on Instagram.

Instagram sponsorship is not just for the big-timers; even small accounts can enter this game. Brand deals are out there ripe for the picking if you know how to catch a brand’s eye with quality content and smart strategies.

In this comprehensive guide, you’re going to learn how to create an impressive media kit and pitch brands the right way. You’ll also see how crafting high-quality posts could turn that side hustle into solid deals.

And when it comes time to negotiate, knowing your worth is key — understanding industry standards will help make sure you don’t sell yourself short.

Buckle up! You’re about to transform those Instagram posts into partnerships and paychecks.

Want to build a real money-making blog, 10x faster with the use of AI? Check out our AIO Blogger course.

Table Of Contents:

Finding Instagram Sponsorship Opportunities

If you’ve been eyeing those snazzy sponsored posts on your feed and wondering how to score such brand deals, you’re in the right place.

Sponsored content on Instagram is not just for the big shots; it’s a playground for anyone armed with quality content and a strategy.

A key stat to remember: With about 1 billion monthly active users on Instagram, brands are eager to tap into this audience where they engage 10 times more than they do on Facebook.

What is an Instagram Sponsored Post?

To start working with paid sponsorships, know that there’s a clear line between promoted posts — think Instagram ads — and actual sponsorship partnerships.

Promoted posts might boost visibility through payment directly to the platform, but authentic brand deals involve creating tailored content for a business partner often alongside other influencers.

This means weaving their narrative into your content in a way that feels natural because let’s face it, nothing beats authenticity when reaching people online.

The Rise of Influencer Marketing

Instagram influencers have changed the game by building trust within their communities; businesses see value here as much as any traditional ad spend.

Becoming part of this wave starts small — with fresh content post after post consistently — and grows as your average engagement rate does.

An email pitch sprinkled with some well-placed brand tags can open doors wide enough so potential sponsors take notice. This practice has become so common that platforms like Instagram encourage transparency, making sure followers know which posts are paid collaborations and which aren’t.

Building Your Instagram Profile for Sponsorship

Your Instagram profile is your digital storefront. It’s where potential sponsors first peek at what you’ve got to offer.

Make sure every element of your profile tells a compelling story that highlights your unique value as a content creator.

Craft an Engaging Bio

A killer bio doesn’t just tell people who you are — it shows them why they should care. Think of it as a handshake; it needs to be firm, friendly, and memorable.

Include contact information so brands can easily reach out. Don’t forget to sprinkle in some personality. This helps brands see you’re not just another Instagram influencer — they’re partnering with someone real.

Showcase Your Best Work Through Media Kits

An impressive media kit acts like a resume for influencers, showcasing why you’d be the perfect business partner for a brand deal. Highlight your past collaborations, share key stats about average engagement rates on posts or stories — anything that shouts ‘results-driven’.

If creating a media kit feels daunting, there are shortcuts like Instagram’s Branded Content Tools to make parts of this process smoother.

Creating High-Quality Content for Instagram Sponsorship

Picture your Instagram feed as a jewelry store, where every post shines like a gem.

To attract paid sponsorships, you need to maintain that sparkle with fresh content and keep it all tied together thematically.

A cohesive feed not only draws followers but also becomes irresistible to brands looking for influencers who stand out in the crowd.

Create Instagram sponsored posts that reflect both your style and the message of potential sponsors. This way, they see you’re on brand and ready to collaborate.

Video is King

Turn your Instagram profile into a buzzing hub where sponsored videos, reels, stories, IGTV, and live streams captivate your audience. That’s the power of dynamic video content in boosting engagement rates — and potentially securing more sponsorships.

Video is king on social media today because it gives you space to tell richer stories. When you create sponsored videos that align with both your brand’s essence and the interests of your followers, magic happens. Your feed becomes not just a gallery but an interactive stage where every reel or story can lead to deeper connections with potential sponsors looking for authentic representation.

To start working wonders with video content, consider tools like Clipchamp. They simplify editing so even small accounts can produce high-quality visuals without breaking the bank. A well-edited clip showcasing how effortlessly a jewelry store’s bracelet clasps might just catch the eye of that dream business partner.

Long-Form = More Value

Diving deeper into longer-form content allows influencers to explore topics in-depth — think tutorials using products from paid sponsorships or Q&A sessions with industry experts. These types of content let viewers feel like they’re partaking in something exclusive — a look behind the scenes perhaps — or learning directly from someone who knows their stuff firsthand.

Sharing real experiences resonates far better than any polished ad could ever hope to do. With IGTV and live streams offering this level of intimacy, you open doors for sponsorship opportunities as brands reach people craving genuine interaction.

Boost Discoverability With Hashtags

Use hashtags smartly — they make your content discoverable to not just any audience but the right one, boosting average engagement rates along the way.

Make Yourself Available

Lastly, never underestimate the power of direct contact. Make sure your contact information is visible in your bio. This tells brands that you mean business.

After all, why wait for sponsorship opportunities when making yourself approachable could lead directly to dream partners?

How to Get Sponsored on Instagram

So, you’ve got an Instagram profile polished to perfection, and your content’s as fresh as the morning dew.

Now what?

It’s time to start working with brands that make sense for your audience.

Identify Potential Sponsors

You want to team up with smaller brands whose values echo yours, right?

To get there, research is key.

Look at which brands are working with Instagram influencers in your niche. What makes their sponsored posts pop?

If jewelry stores are tagging along on your fashion journey or tech gadgets keep sneaking into your lifestyle shots, these could be clues about who might sponsor Instagram content just like yours.

Your next step? Reach out but stay genuine.

An email address nestled in their website footer could be where you send that golden pitch.

Write Your Email Pitch

A successful email pitch should contain four key elements: introduction, value proposition, call-to-action (CTA), and Contact Information.

Introduction: Begin your email by introducing yourself or your brand. It’s essential to be authentic and genuine in this section — remember you’re reaching out to form a partnership.

Value Proposition: Explain why they should sponsor you. Highlight what makes you unique from other influencers in your niche and how sponsoring you would benefit them. If possible include relevant metrics or achievements.

Call-To-Action (CTA): Be clear about what steps they need to take if they are interested in sponsorship collaboration.

Contact Information: Lastly ensure all relevant contact information is included so potential sponsors can easily get back to you if interested.

Your subject line often determines whether your email gets opened or not, so keep it concise yet compelling enough to attract clicks.

Consider using phrases like “Partnership Opportunity” or “Collaboration Proposal” which clearly convey the purpose of the mail without sounding too sales-y.

Don’t be disheartened if you don’t get a response immediately after pitching brands. It’s okay to follow up after a reasonable period, but remember not to come off as pushy or desperate. Keep refining your pitch and approach until you find what works best for your brand.

Negotiating and Securing Sponsorship Deals

When it comes to negotiating sponsorship deals, knowing your worth is key. It’s a bit like an online store pricing its goods; you’ve got to find that sweet spot where the price reflects the value.

The art of negotiation begins with understanding industry standards. Pricing for sponsored posts can vary greatly, depending largely on follower count and engagement rate.

But remember, even if you have fewer followers or a smaller account size, don’t sell yourself short. Brands are increasingly valuing quality over quantity.

If you’re looking to get paid rather than just accept free products, start by analyzing your post insights. This data will give both you and potential sponsors a clear picture of what kind of reach they could expect from partnering with you.

Determine Your Rate

To pinpoint your rate for Instagram sponsorships, consider factors like average engagement rates in your niche which can help determine what brands might be willing to pay influencers like yourself.

An influencer agency or business partner may also offer guidance on current market prices so it’s wise to tap into their expertise if possible.

How do small accounts fit into this? They often have higher engagement rates because their audience feels more connected — making them potentially very valuable for brands wanting a good fit with engaged audiences.

Seal The Deal

You’ve submitted your pitch and negotiated a fair deal. Now comes the tricky part: closing without leaving money on the table.

Make sure all details are clearly outlined in writing before either party starts working together. This helps ensure everyone’s expectations align perfectly.

Disclosing Sponsorships

You’ve landed a sponsorship deal. Congrats!

But remember, with great power comes great responsibility — like following FTC guidelines and keeping that relationship solid.

To keep everything transparent, always include contact information in your bio. This makes it easy for followers to know you’re open for business and builds trust from the get-go.

When you post sponsored content, clarity is key. A simple “#ad” or “@paidpartnership” lets everyone know this post’s got financial backing but still oozes authenticity because hey, brands pay influencers like you for good reason.

Maintaining Brand Relationships

Nurturing sponsor relationships is more than just tagging them in posts; it’s about creating value long-term.

Be proactive. Regularly check in via email or even suggest new campaign ideas. It shows initiative and keeps communication lines buzzing.

If a brand sends free products your way without asking for anything in return? Give them a shoutout — it can lead to paid partnerships down the line as they recognize your support goes beyond contracts.

Learn more about Instagram’s branded content policies here.

Unlock Brand Deals on Instagram Today

Unlocking Instagram sponsorships starts with knowing your brand and audience.

Crafting a profile that shines is step two.

Then, pour your passion into every post — from hashtags to high-quality images —and watch as sponsors start sliding into your DMs.

Write the perfect pitch to attract deals, then nail them by showing brands why you’re the best pick.

Remember: engagement rates can dictate dollars but don’t undervalue yourself.

To get sponsored on Instagram means staying fresh and compliant — use those new features, disclose partnerships clearly, and keep content authentic.

Start small if you must, aim big always. Your influencer journey begins now.

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with gratitude,

Julia

 

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