11 Proven Ways How to Increase Blog Traffic

Picture of Julia McCoy

Julia McCoy

Creator and Co-founder

how to increase blog traffic

Ever felt like your blog is a ghost town? You’re not alone. Many have tried and stumbled in the quest for clicks, shares, and comments. But here’s some good news – increasing your blog traffic isn’t as hard as it seems. Kicking things off means diving into the heart of what really grabs people’s attention online.

Today, we’ll explore 11 proven strategies on how to increase blog traffic and help you attract more visitors to your site without needing a degree in rocket science or breaking the bank on ads.

Want to build a real money-making blog, 10x faster with the use of AI? Check out our AIO Blogger course.

Table Of Contents:

11 Proven Ways How to Increase Blog Traffic

You’ve been working hard on your blog. Now it’s time to get serious about traffic. Here are 11 easy steps you can start taking to increase blog traffic.

1. Write Long-Form Blog Posts

When it comes to blog posts, size matters. Longer blog posts tend to perform better in search engines. They give you more room to dive deep into a topic, include keywords naturally, and provide value to your readers.

Aim for at least 1,500 words per blog post. But don’t just fluff it up with filler content. Make sure every word counts and adds something meaningful to the conversation.

2. Focus on Trending Topics

Want to ride the wave of popularity? Then focus on creating content around trending topics in your niche. Use tools like Google Trends or BuzzSumo to see what’s hot right now then put your own unique spin on it.

Jumping on trends early can help you rank higher in search results and get more shares on social media. Just make sure the trend aligns with your brand and audience.

3. Craft Compelling Headlines

Your headline is the first thing people see. It’s your one shot to grab their attention and entice them to click so make it count.

Use numbers, strong adjectives, and power words to make your headlines pop. Keep them under 60 characters so they don’t get cut off in search results. And always deliver on the promise in your headline – no clickbait allowed.

4. Produce Video Content

Video is one of the most popular and engaging types of content online. And it’s only going to become more important for bloggers in the future. According to DemandSage, video accounts for 82.5% of global internet traffic.

You don’t need a Hollywood budget to create video content for your blog. A simple talking head video, screen recording, or slideshow can be very effective. Just make sure the video is high-quality, informative, and matches the style of your blog.

Pro tip: In an era where AI rules, video generation is just a click away. Check out this blog post on the 10 Best Text-to-Video Generators.

5. Optimize Your Blog for Search Engines

Search engine optimization (SEO) is the practice of optimizing your blog to rank higher in search results. It’s how to increase blog traffic from Google and other search engines. And it’s essential for any blogger who wants to build a sustainable audience.

Some tips on how to optimize your blog posts for higher SERP rankings:

Conduct Keyword Research

Keywords are the foundation of SEO. They’re the words and phrases people type into search engines to find content like yours. To rank for the right keywords, you need to do your research.

Use tools like Google Keyword Planner or Moz Keyword Explorer to find long-tail keywords related to your topic. Look for ones with high search volume but low competition then sprinkle them naturally throughout your post.

Improve On-Page SEO Elements

On-page SEO refers to all the elements of your blog post that affect search rankings. This includes things like:

  • Title tag and meta description
  • Header tags (H1, H2, H3)
  • Image alt text
  • Internal and external links
  • URL structure

Optimize each of these elements for your target keywords. But don’t overdo it – keep it natural and readable for humans first, search engines second.

Backlinks are links from other websites to your blog posts. They’re like votes of confidence from the internet, telling search engines your content is valuable and trustworthy. The more high-quality backlinks you have, the higher you’ll rank on the SERP and the more website traffic you’ll get.

Focus on getting links from relevant, authoritative sites in your niche. You can do this by guest posting, partnering with influencers, or creating link-worthy content that people naturally want to share.

Enhance User Experience

Search engines want to provide the best possible experience for their users. That means ranking sites that are fast, easy to navigate, and mobile-friendly. So make sure your blog ticks all those boxes.

Use a responsive theme that looks great on any device. Keep your design clean and clutter-free and optimize your images and code to improve page load times.

Utilize SEO Tools

There are tons of SEO tools out there to help you optimize your blog. Some of the most popular ones include:

  • Google Analytics
  • Google Search Console
  • Yoast SEO (for WordPress)
  • Ahrefs
  • Semrush

These tools can help you track your rankings, find keywords, analyze your competitors, and identify areas for improvement. Use them regularly to stay on top of your SEO game.

6. Promote Your Posts on Social Media

Social media is a blogger’s best friend. It’s where you can connect with your audience, build relationships, and drive traffic back to your site. Promote every new blog post across social networks where your audience hangs out.

But don’t just drop a link and run. Engage with your followers, ask questions, and start conversations. The more you interact, the more likely people are to click through to your blog.

7. Leverage Email Marketing

Email may be old school, but it’s still one of the most effective ways to promote your blog. Start building your email list from day one. Add opt-in forms to your site and offer a freebie to entice people to sign up.

Then, every time you publish a new post, send out an email blast to your list. Keep it short, sweet, and focused on the value they’ll get from reading your latest content. Email marketing takes time to master, but it’s worth the effort.

8. Engage Your Audience and Encourage Sharing

Blogging isn’t just about creating content. It’s about building a community around your brand. The more engaged your audience is, the more likely they are to keep coming back and sharing your posts with others.

Create Shareable Content

If you want people to share your content, you need to give them something worth sharing. That means creating posts that are valuable, informative, entertaining, or all of the above.

Use eye-catching visuals like images, infographics, and videos to break up your text and make your posts more shareable on social media. And don’t be afraid to have a strong opinion or take a controversial stance — that’s often what gets people talking.

Add Social Share Buttons

Make it easy for your readers to share your content by adding social sharing buttons to your blog. Place them prominently at the top or bottom of each post, or even better — make them “sticky” so they follow readers as they scroll.

There are plenty of free and paid social sharing plugins available, especially if you’re on WordPress. Pick one that matches your design and offers the networks your audience uses most.

Respond to Comments

When someone takes the time to leave a comment on your blog, it’s important to respond. This shows that you value their input and are willing to engage in conversation.

Try to reply to every comment, even if it’s just to say thanks. And if someone asks a question or leaves a thoughtful response, take the time to give a detailed reply. This back-and-forth interaction is what builds relationships and turns casual readers into loyal fans.

Collaborate with Influencers

Influencer marketing is a powerful way to expand your reach and get your content in front of new audiences. Find influencers in your niche who align with your brand values and have an engaged following.

Then reach out to them about potential collaboration opportunities. This could be anything from a social media shoutout to a full-blown sponsored post. Just make sure the partnership is genuine and provides value to both your target audiences.

9. Expand Your Reach through Guest Posting

Want to tap into a whole new audience of potential readers and increase traffic? Guest posting is your ticket.

But before you start pitching, you must find the right blogs to target. Look for sites that cover topics related to your niche and have an engaged readership.

Identify Relevant Blogs

To find guest post opportunities, try searching for your keyword + “guest post”, “write for us”, or “contribute”. This will surface blogs that actively accept guest submissions.

Look for blogs with a solid domain authority score – this signals a high-quality site that can send valuable referral traffic your way.

Pitch High-Quality Guest Posts

Once you’ve found a few target blogs, it’s time to craft your pitch. Personalize each email and explain why your post idea fits their audience perfectly.

Most importantly, make sure your guest post is top-notch. Put in the same effort (if not more) as you would for your own blog. This is your chance to wow a new audience and entice them to check out your site.

Include a Strong Author Bio

Don’t forget to include a compelling author bio at the end of your guest post. This is where you can promote your own blog and entice readers to visit.

Include a link back to your site as well as a strong call to action. Something like “For more tips on [topic], check out my blog at [link]” can work wonders.

Engage with the Host Blog’s Audience

Once your guest post goes live, stick around and engage with readers in the comments. Respond to their questions, thank them for their feedback, and build relationships.

This shows the host blog that you’re invested in their community. And it gives you a chance to connect with potential new fans and followers.

Guest posting takes work, but it’s so worth it for the targeted traffic and quality backlinks you can score. Start small with a few strategic guest posts and watch your reach grow.

10. Repurpose Your Content

Creating quality content is hard work. So why let it fade into obscurity after you hit publish?

Squeeze more mileage out of every post by repurposing your content across multiple platforms. This way, you can reach new audiences and keep your existing fans engaged.

Transform Blog Posts into Different Formats

Take your top-performing blog posts and transform them into:

  • Videos
  • Infographics
  • Podcasts
  • Ebooks
  • Slide decks

Different people prefer to consume content in different ways. By mixing up the format, you can appeal to a wider range of learning styles and preferences.

Plus, this gives you a chance to cross-promote. Include a call-to-action in your YouTube video description urging viewers to check out the full blog post for more info. Or gate your ebook behind an email opt-in form to grow your subscriber list.

One way to repurpose content easily is to use an AI SEO writer like Content at Scale. You can turn your popular videos, blog posts, and podcasts into long-form content by simply entering the URL.

Here’s a screenshot of the app’s repurposing feature:

Share Content on Social Media Platforms

Don’t just post your refurbished content once and call it a day. Share key takeaways, quotes, stats, and insights from your post across all your social channels.

Create a sharing schedule to drip out valuable content to your social media followers consistently. Use eye-catching visuals and enticing headlines to stop the scroll and drive traffic back to your blog.

You can even repurpose one blog post into multiple social posts with a tool like Flick. Pull out a quote for Twitter, create an infographic for Pinterest, or record a quick video for Instagram Stories – the options are endless.

Notify Your Email Subscribers

Your email list is one of your most valuable assets. These are people who have raised their hand and said “yes, I want to hear from you.”

So make sure you’re letting them know every time you publish a new blog post. Send out a weekly or monthly email newsletter rounding up your latest content.

You can even segment your list and send targeted emails based on subscriber interests. This ensures your content is always relevant and valuable to the people receiving it.

Participate in Online Communities

Don’t just blast your content out into the void. Engage in discussions and add value in the communities where your target audience hangs out.

This could be Facebook Groups, LinkedIn Groups, Reddit threads, or Quora questions related to your niche. When you’ve built up trust and authority, you can start sharing your own content where relevant.

The key is to prioritize helping over selling. Don’t just drop links and run. Take the time to answer questions, offer advice, and build genuine relationships. This is how you’ll drive targeted, engaged traffic back to your blog.

11. Analyze and Refine Your Blog Strategy

Is your blog traffic growing as fast as you’d like? If not, it’s time to dig into the data and see what’s working (and what’s not).

Luckily, there are plenty of tools and metrics you can use to gauge the health of your blog and make informed improvements.

Monitor Key Metrics

Google Analytics is your best friend when it comes to measuring blog performance. Keep an eye on key metrics like:

  • Page views
  • Unique visitors
  • Average time on page
  • Bounce rate
  • Traffic sources

See a post with a high bounce rate? Maybe the content isn’t matching up with user intent.

Notice a lot of traffic coming from a particular social channel? Double down on your efforts there.

You can also use Google Analytics to track conversions and see how your blog content is impacting your bottom line. Set up goals to measure email sign-ups, product purchases, or any other desired action.

Identify Top-Performing Content

Look for patterns in your top-performing posts. What topics resonate most with your audience? What format gets the most engagement?

Use these insights to inform your future content strategy. Focus on what’s working and ditch what’s not.

You can also use tools like Ahrefs or Moz to do a full content audit. This will help you identify gaps and opportunities for improvement across your entire blog.

Conduct A/B Testing

Sometimes the smallest tweaks can make the biggest difference in your blog’s performance. That’s where A/B testing comes in.

Use a tool like Optimizely or VWO to test different elements of your blog and see what drives the most engagement. This could be anything from headlines and images to call-to-action placement and copy.

Run tests one at a time so you can isolate variables and confidently attribute lifts to specific changes. Over time, these optimizations can compound into major improvements for your blog.

Gather Reader Feedback

Want to know what your readers really think about your blog? Ask them.

You can gather feedback through:

  • Surveys
  • Polls
  • Reader interviews
  • Comments
  • Social media

Use this qualitative data to supplement the quantitative insights you’re tracking in Google Analytics. Together, they’ll paint a clear picture of what your audience wants and how you can better serve them.

Continuously Optimize Your Approach

Your work is never done when it comes to growing your blog. There’s always room for improvement and optimization.

Stay on top of your blog analytics and reader feedback. Use those insights to make data-driven decisions about your content strategy moving forward.

Test, iterate, and improve. Rinse and repeat. This is how you’ll keep your blog fresh and relevant for the long haul.

Start Driving Serious Website Traffic to Your Blog

The journey from an unnoticed blog to one buzzing with activity might seem long at first glance. Yet, armed with these insights on how to increase blog traffic, you’re now equipped better than ever before.

This isn’t just about throwing content into the void and hoping something sticks; it’s about smart moves – creating engaging stories, optimizing for search engines without losing the human touch, and making sharing effortless for readers while analyzing what works best through metrics.

Boosting your site traffic means understanding your readers deeply and delivering value consistently. These are the keys to forging a real connection with your audience.

It’s time to build your blog empire.

Want to be a real Content Hacker along with us, but not sure where to start?

We’ve got custom-created resources just for you, friend.

Get inside the Content Hacker Community ❤️ – at just $20/month, it’s a no-brainer. On-call, expert support, live calls, and so much more.

Want to go deeper? Check out our AIO Blogger course – an immersive one-week course teaching you everything you need to know to build a money-making online blog.

Can’t WAIT to welcome you inside.

with gratitude,


Become a Content Hacker

Collaborate with other growth-minded, savvy Content Hackers – plus a host of experts. The price of two coffees/month gets you in.