Content Transformation© with Julia McCoy: The Podcast

Content marketing, entrepreneurship, and building a sustainable business.

Entrepreneurs, coaches/consultants, and digital skill workers: Join Julia every other week for new episodes on achieving growth and transformation in your online business, and seeing returns from every piece of content you publish. Get the real scoop on what it takes to build, grow, and structure your own 6 and 7-figure online business with a sustainable content approach, as Julia untangles myths and misconceptions that hustle is all it takes to be successful.

 

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Episode #18 – Content Hacking is Attraction-Based Marketing


Marketing that brings sales seamlessly and easily in the 2020s will boil down to one concept: attraction-based. You must consistently attract your ideal leads to you. Cold and pushy marketing will have a more and more low ROI as time goes on, and attraction-based marketing will continue to win. If your content is strategic and built to attract your true fans, it will – every time. Learn why this is true, what attraction-based marketing is, and how it’s synonymous to content hacking.

Episode #17 – How I’m Juggling Life With a Newborn


I had a beautiful baby (child #2) born at home, this March 2022! So many of you have asked me how I’m planning to juggle work with a newborn at home – this episode is the answer! Inside, I discuss the magic and power of how I gave birth at home naturally, then, how I set up my business to run nearly 100% by itself, how I hired coaches to work under me, and the difference between how I’m able to navigate my second newborn’s first year of life versus my first baby’s first year (when I was building an agency from the ground up). Listen and be inspired!

Episode #16 – Worldwide Consumer Trust is Now In the Hands of the Business Owner


Edelman’s Trust Barometer Report in 2021 surveyed 33,000+ people in 28 countries, and it was discovered that more people now trust small businesses than they do nonprofits, the government, or the media! What does this mean for the small business owner/entrepreneur? Listen to Julia explain why trust can now just as easily be LOST as it can WON, and how to make sure you’re not pissing off your subscribers with fake scarcity tactics.

Episode #15 – Your Skill is Not a Business


Creatives: Having a skill DOES not mean you can run a successful business around that skill. The biggest myth is this one—that if you’re good at something, you’ll automatically know how to start a business at it. So, how DO you build a business that runs on your passion and skillset? First of all, you SHOULD (don’t let the myth stop you); second of all, you simply need to go get the business skills you need! Listen to Julia explain more in this don’t-miss episode, live now on The Content Transformation Podcast.

Episode #14 – Why Relationships Matter Just as Much as Content


How did a five-minute conversation around a limited-supply of stuffed animals at an event lead to a $40,000/month contract for Julia’s agency? Learn surprising truths about what ditching the icky cold pitch can do — and why building REAL relationships (i.e. having friendly conversations) with ideal client potentials, not just spamming them a bunch of times, will get you closer to your revenue goals much faster than you thought possible. (Spoiler alert: your content goes hand-in-hand with the likelihood of that ideal prospect looking you up and then booking a call to hire you.)

Episode #13 – Are Blogs Dead? The (Real) Data


There’s a statistic that’s ruffling content marketing feathers… according to Hubspot’s 2020 State of Marketing report: 40% of people are no longer reading blogs. But guess what? 60% ARE, and a percentage of those people are VERY committed to reading blogs that solve pain points and elevate their knowledge. And 80% of all people on the web interact with blogs on a regular basis! Learn why blogging isn’t dead, but is rather the only form of marketing that compounds on itself and builds that traffic stream that turns into customers, in Julia’s episode.

Episode #12 – Tips on How to Build Your Own Scrappy, Lean Team


“What makes me a good leader?” Julia says that this is the first step to take and the first question to ask, before you jump straight into team-building, especially when replacing yourself in core areas of your business (sales calls, client deliverables, etc.). Get the skills you’re missing and create clear targets/goals for marketing, so you know how to delegate your own marketing. Hire experts to deliver your services for you. Remain in your zone of genius as much as possible. Plus, Julia covers nuts and bolts like contractors vs. employees, what it takes to find a good candidate for your company, and more.

Episode #11 – The Road to My Next 7-Figures (Post Agency-Exit)


Science shows that we get a dopamine hit when we find a “new” strategy; but the reality is, success is a marathon, and it takes 66 days implementing a new behavior to become a pattern of success. In this episode, Julia shares how she’s building her next 7-figure income stream by offering a massive transformation to an audience that desperately needs it… and how she’s traveling the linear road to get to the results she’s building for. There are no guarantees in life, but as a creator/entrepreneur, you can build your own guarantee. Listen in for some massive inspiration!

Episode #10 – Why You Should Publish on Real Estate You Own, Not Rent (The Lifespan of Content)


In this episode, you’ll learn data-driven evidence about content lifespan and why publishing on your real estate could be the best investment you make this year. Be inspired to keep going, and realize that it takes an investment mindset to build a sustainable, lasting business.

Liked this episode? Please consider taking a moment to rate and review in iTunes, or, share a screenshot of you listening on Instagram Stories and tag us at @fementrepreneur and @thecontenthacker.

Episode #9 – My Story (From Poverty-Stricken in a Childhood Cult to Freedom-Based Entrepreneur)


In this episode, Julia opens up about her turbulent childhood and how she started pursuing her passions early in life. For the full story on how Julia escaped a real-life cult, check out her memoir Woman Rising: A True Story (available now on Audible, Amazon Kindle, paperback & hardback on Amazon). Be inspired to know that ANYTHING is possible with a little dedication, hard work, and inspiration.

Liked this episode? Please consider taking a moment to rate and review in iTunes, or, share a screenshot of you listening on Instagram Stories and tag us at @fementrepreneur and @thecontenthacker.

Episode #8 – How to Start & Grow a Brand When You Have NO Idea If It’ll Pan Out or Not


It’s exciting but scary when new entrepreneurs step out into creating something they’re excited about, but have no idea if it will actually work or not. In a recent coaching call inside The Content Transformation© System, Julia guided a student on building a completely NEW brand, in a completely NEW vertical. This episode was inspired by how she guided the coaching student. You might be surprised at the foundational basics that matter when it comes to pursuing and building success out of your business idea.

If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us @fementrepreneur and @thecontenthacker.

Episode #7 – Marketing is Shifting (What’s Changing Among 7-8 Figure Earners — It’s About Time)


Marketing must adapt or die – and it’s about time. Julia has a constant pulse on what’s working and not as she studies the content, funnels and ads of the 7-8 figure moguls in the business industry, and implements a seven-figure marketing presence herself. In today’s episode, she recaps some massive changes and shifts she’s seeing.

If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us @fementrepreneur and @thecontenthacker.

Episode #6 – Why Your Personality SHOULD and MUST Be In Your Business


Have you ever been told by a coach or mentor that you need to “tone” it down, try another haircut or photo style, or become a version of yourself that feels muted and inauthentic? Sadly, this happens all too often in the business world. Julia shares the story of Loraine at The Sacred Healing Well, one of her coaching students, and how she had MORE leads and ROI after following Julia’s advice about showcasing her unique personality front and center.

If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us @fementrepreneur and @thecontenthacker.

Episode #5 – Why Much of Success is Simply Trusting the (Right) Process


Are you putting the right cogs in your business wheel — and then WAITING on the process with hope and patience? It takes both to succeed. In this episode, Julia talks through why trusting the right process is so hard (even for her). Listen in for some don’t-miss inspirational nuggets for all business owners, entrepreneurs and creators.

If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us @fementrepreneur and @thecontenthacker.

Episode #4 – Creating A Sustainable Content Strategy For Your Brand

Sustainability in content creation can feel like trying to win the flying Golden Snitch in an airborne game of Quidditch (Harry Potter fans will understand). Seriously, though. There’s a reason 70% of creators are approaching burnout (recent survey by TheTilt). Julia talks through mindset and approach for more sustainability in your content in this must-listen, don’t-miss episode.

If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us @fementrepreneur and @thecontenthacker.

Episode #3 – Why Blogging Length And Frequency Matter To Site Traffic Growth

Did you know? 85% of blogs are less than 1,000 words long… however, blogs over 1,000 words in length routinely get more shares and links. In this episode, Julia busts many common myths about blogging, and shares why studying the data is an overlooked yet CRITICAL factor to content marketing success. Be the 1% that stands out and actually earns a real readership and following by committing to your blogging length and frequency.

If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us @fementrepreneur and @thecontenthacker.

Episode #2 – What I Learned From A 10k Coaching Investment

In this episode, Julia shares what she learned from a recent $10k coaching investment. The answer might surprise you! Listen in for the details and what was most transformative about this experience for Julia. Important takeaway: when choosing your reinvestments this year, make sure you only hire a coach that has been there, done that in their journey — not one that is just marketing it or talking about doing it.

If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us @fementrepreneur and @thecontenthacker.

Episode #1 – The Meaning of Growth-Focused Content


It’s the start of 2022. What better way to begin the year than by learning how to up-level your content and business game from Julia McCoy? In this episode, your host Julia (six-times bestselling author, serial entrepreneur, and highly-regarded content marketer) shares REAL talk about what growth-focused content truly looks like. Learn the meaning of growth-focused content, what this type of content looks like, and why sustainability should be a keyword for your 2022.

If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us @fementrepreneur and @thecontenthacker.