My New Professional Writing Course, Unlearn Essay Writing, Launches Soon for Beta Enrollment!

New professional writing course launches soon!

I cannot tell you HOW excited I am about this course.

It’s my third course, and possibly my BEST ONE YET… 

Because of the immersive training style.

It’s like you’re in a session with a real coach.

Workshops…intensive tutorials…and tons of hands-on exercises that make you think, and rethink, the writing process.

I’ve thrown in over 80 hours (and many more to follow) into creating an ultimate writing course that will:

  • Help you UNLEARN the #1 bad habit that’s keeping you from rocking the online writing world—the bad writing habit your professor drilled into you in college
  • Identify (instantly) the good vs. the bad writing and know immediately how to craft winning content to nail every writing gig, every time—no matter the format
  • Teach you the skills, strategies, and techniques that lead to impactful, engaging, memorable content writing
  • Show you how to write from the inside out, so staring at a blank document and blinking cursor will be a thing of the past
  • Kick your bad habits once and for all 
  • You WILL go from zero to writing HERO with the intensive workshops with built-in real-time writing exercises I’m spending days to map out (not a gimmicky promise)

And because all of us busy people don’t have a ton of time, you’ll be able to get through this course in ONE WEEK.

Are you hooked already? Ready to learn more? Check it out:

New professional writing course launches soon for beta students!

Introducing: A Professional Writing Course That Transforms You from Stuffy Essay Writer to Savvy Word Warrior

Unlearn Essay Writing is vastly different from my two other courses. (The Expert SEO Content Writer Course and Content Strategy and Marketing Course.)

  • It won’t teach you SEO-centric writing.
  • It won’t teach you content strategy or conversion methods.

It’s completely different, and it follows a teaching method I’ve been dreaming of for years: an unlearn method.

Here’s how it works.

For the first part of the program, I’ll teach you how to UNLEARN the #1 bad habit preventing you from dominating the online writing world.

Know what that habit is?

You might be surprised when you hear it: The essay writing habit.

For years, your schoolteachers and professors engrained this habit into your brain. You learned how to form a thesis statement. You learned how to use supporting sentences in a paragraph. You learned how to craft lofty-sounding phrases stuffed with “wherefores,” “therefores,” and “thus’s.” You learned double-spacing. You learned how to write to please your professor.

The problem is, people IGNORE that kind of writing online.

I bet you’re one of them. For example, would you continue reading if you came upon an introduction paragraph like this?

“Although education has played an important role in society for generations, its scope and focus have always been controversial. In these articles, the authors debate the advisability of a curriculum based on the trends in the job market. While Anthony Carnevale states that such a curriculum can help students perform better in society, Philip Smith claims that it falls short of higher education’s goal to produce well-rounded graduates who have advanced critical thinking skills and finely developed morals (Carnevale & Smith, 2011).”

Nope. You’d run for the back button like it’d save your life.

Your audience is the same. Feed them stuffed-up mumbo-jumbo like that, and they’ll never get past your first paragraph.

That’s why the first step to becoming a savvy, successful online writer is to UNLEARN the essay writing habit.

After you’ve gotten rid of the essay writing habit, you’ll have a clean slate to start with. From there, I’ll teach you how to craft writing that’s a banquet of rich, impactful, fun, engaging words your audience will devour.


  • Gain the favor of your online audience.
  • Impress your boss.
  • Engage your audience so they like, comment on, and share your content.
  • Never again feel stuck without a clue what to write (I’ll give you templates for emails, landing pages, blogs, social media posts, webpages, and so much more!).

Are you ready to take the online writing world by storm?

Unlearn Essay Writing - sign up for the waitlist


Your Once-in-a-Lifetime Chance to Get My Online Writing Course for Half the Price (Beta Launch)

That’s right.

I’m SO excited to launch my course, I’m opening it to a select few beta students for HALF THE PRICE.

Beta enrollment is launching soon, so listen carefully.

This month (late June!), I’ll announce the dates for beta enrollment. This runs for five days only.

Once the five days are over, I’ll close the program to focus on training my students.

Later in the year, I’ll launch the evergreen course, this time at twice the price as the beta version.

Note: If you’re a beta student, you’ll get all the updates in the evergreen course!

Here’s how to make sure you’ll get updates on beta enrollment.

First, subscribe to our email list using this link:

Then, make sure my emails don’t get caught in spam or your promotions folder.

If you’re using Google, look for my email in your Promotions folder.

promotions folder in gmail

Left-click the email, then drag and drop it into your Primary folder.

move email to primary folder in gmail

To make sure all my emails make it to your primary folder, click Yes in the box that appears on the lower-left corner of your screen.

move email to primary folder in gmail

After that, stay tuned for all my emails! Announcements for beta enrollment will roll in end of June.

Get on the waitlist for Unlearn Essay Writing

Why I Decided to Launch this Course: Unveiling the Massive Industry Need to Unlearn Essay Writing


Let’s talk about Erin, one of the new hires at my content agency, Express Writers. (This will give you a peek into your journey as a student with Unlearn Essay Writing).

Erin, content writer at Express Writers

I’ve never outsourced HR for my agency, Express Writersever. So, this means I’m the one in HR, reviewing samples and looking at resumes.

When I looked over Erin’s credentials, I knew immediately she’d be a good fit for my team. Why? Her passion for writing.

She’s a history graduate with sharp research skills and a deep passion for writing. (Like me, she’s adored writing since she was 12.)

However, Erin didn’t have a ton of experience other than academically.

Fast forward a few days later, and Erin was writing her first assignment, a resource on the topic of UX writing.

When she finished, she uploaded it for me to read.

Here was her first paragraph:

“UX has become an extremely relevant topic in recent years, but it is a field that is still somewhat obscure and unknown as it is still early in its growth. Nonetheless, it is clear that this field is quickly becoming an important area of focus for business, and so there is a lot of potential in this industry.”

Look familiar?

You’re right. It’s the essay writing style. ?

I immediately set down to work training Erin. I showed her how to cut fluff from her sentences, amp up her writing with power-punching words, and create concise, irresistible phrases I know any audience would adore.

Two assignments later, her writing looked like this:

“Think of your business as a restaurant. You are the chef, and your role is to produce great food (content) that they will love. And you want them to love it enough that they keep coming back for more. …Now that you have the four-step recipe for getting past your inner critic to content that matters, you’re ready to publish great material.”

So much better!

Right now, Erin is a member of our agency payroll, loving her work—and getting paid for it.

Erin’s journey is why I’m launching Unlearn Essay Writing.

90-99% of the candidates we get, we have to turn away. Why? They don’t know how to break the cycle of essay writing and write for an online reader.

It’s a massive—massive—problem.

I’ve decided to launch a resource to try and fix this problem. As an Enneagram Type 8 (The Challenger), I thrive on a good challenge.

And this is quite possibly the biggest I’ve taken on.

Join the waitlist for Unlearn Essay Writing

Learn to Be a Profitable Online Writer with My Professional Writing Course

Once you transform from stuffy to savvy content writer, your world will change completely.

You’ll stop staring at your computer screen for hours on end.

You’ll no longer freeze when your boss asks you to write an email for the company’s list.

You’ll no longer scare your audience away with yawn-inducing paragraphs stuffed with wordy sentences and useless phrases.

And if you oversee content teams, you’ll even know how to make them successful, too.

Ready to make the change?

Get on the waitlist to stay updated. Be one of my beta students.

I can’t wait to see you inside!

See you late June,


New professional writing course launches soon!

About Julia McCoy

Julia McCoy is an entrepreneur, author, and a leading strategist around creating exceptional content that leads to real growth. At 19 years old, she used her last $75 to build a 7-figure agency, Express Writers. In 2021, she successfully exited her agency. Today, she runs The Content Hacker where she ghostwrites books for industry leaders, and coaches creative entrepreneurs on how to build a self-sustaining business they love in 90 days so they are finally freed up to create lasting legacy and generational impact.

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