Through The Content Hacker, Julia McCoy disrupts traditional marketing to reap real growth results.
Welcome to my family of radical Content Hackers, poised to change the digital marketing landscape as we know it.
What The Content Hacker is All About
If you’ve ever been confused about where to get game-changing info on creating content that brings real impact to you (or your client’s) marketing growth, you’re in the right place.
Content hacking means to build growth-focused content marketing strategies.
A content hacker is a practitioner of growth-focused content strategies. They are bent on 10x’ing their businesses through content.
Can you guarantee that you (or your client’s) business will grow through every blog you publish?
Most can’t. In fact, a ton of content goes to waste on the web – in fact, it’s said that 94% of all blog posts on the web go to waste, earning a total of zero backlinks. (Backlinko)
Yet, look at these statistics regarding what happens when content is created in a way that brings growth:
- SEO will send you 1000%+ more traffic than organic social media. (BrightEdge)
- 53.3% of all website traffic (7 billion searches/day) comes from organic search. (BrightEdge)
- 60% of marketers say that inbound (SEO, blog content, etc) is their highest quality source of leads. (HubSpot)
- SEO leads have a 14.6% close rate. (HubSpot)
As the founder of Express Writers, I’ve forged a well-oiled empire on the basis of knowing exactly how to create content that works (aka, content hacking). I turned a $75 investment I made at 19 years old, into a thriving business with $5M in sales, 40,000 projects completed, and 5,000 clients served. I did it by hiring an amazing team, a ton of failures before my successes, and learning on the fly. My sole marketing method? Content.
How The Content Hacker™ Was Born
The whole idea of The Content Hacker™ started back in 2017, when an Express Writers’ client called me and said, “hey, can you come to our offices and teach what you know?”
Hearing this, I was flabbergasted.
I’d been creating content since 2011, and it was second nature to me to create content that earned real results. Before this call, I’d naively assumed content marketers knew how to be profitable.
I declined the offer, since I didn’t have any formal training created at the time, but that’s when I realized what I knew — profitable content creation — was valuable. I studied content marketing, & was shocked. I found <10% of content marketers were “very successful,” per their own reportings in a CMI B2B benchmark study.
Since then, I’ve launched over thirteen different courses through The Content Hacker Academy.
And, I’ve had the honor of being invited on countless stages to speak and share what I know, including Content Marketing World, the largest conference in the industry. I’ve been flown around the States to give talks, workshops, and teach content marketing to a variety of audiences.
What makes me the most excited about content marketing are the people in this incredible industry. I absolutely love teaching, guiding, and helping smart people get great at content.
In June of 2019, The Content Hacker™ was born when I made a $10,000 investment to buy the domain, own the trademark, and build a custom website.
Since I began teaching and launching courses, over 700 students have joined the Content Hacker Academy, and some of them have had life-changing results.
Serving my people through The Content Hacker is some of the most rewarding work I do in my day.
My content techniques not only get results, they help content writers, agency creatives, and small business CEOs make a difference to their bottom lines.
I bet you’re here because you want results – right? Then you’re in the right place. Glad to have you. 👊
Who is Julia McCoy?
Named a content marketing influencer and thought leader multiple times in the past decade, educator and author Julia McCoy is committed to helping people break out of the content ruts that stop success.
After failing out of college by trying to do things “the right way,” Julia followed her dream to write for a living at 19 years old. In 2011, three months after teaching herself online writing after dropping out of college, Julia founded Express Writers.
She built her company to over $5M in gross revenue completely through ad-free content marketing, serving clients like Johnson & Johnson and Nordstrom all the way to hundreds of small B2Bs. Her writing agency was one of the first in the industry to launch its own custom developed ecommerce platform for writers and clients. In 2020, Julia exited her agency in a private seven-figure sale.
Julia has been interviewed on Forbes multiple times, appeared on nearly 100 shows and publications, and spoken on the biggest stages in her industry, including Content Marketing World. Julia is the author of five bestselling books and counting. Her memoir, Woman Rising: A True Story, pulls the curtain back on her unbelievable life story: how she escaped a Fundamentalist cult she was born in, and built a life of freedom, happiness and joy through her writing and content marketing career.
Today, she’s growing her next business, The Content Hacker, to a seven-figure presence. The Content Hacker is built for a new generation of content marketers — the mavericks, the radicals, the outside-the-box thinkers. Here, Julia leads her tight-knit team in educating marketers, freelancers, and brand builders through expert content marketing workshops and courses; and ghostwrites industry-changing books for visionary leaders. Subscribe to Julia’s blog.
Meet the Content Hacker™ Team
In 2011, I started looking for a way to build a career out of my passion for writing. I built Express Writers, and gathered writers together to create great content. Ten years later, in 2021, I sold my content writing agency in a 7-figure private sale. Today, I write books, including fiction; I develop and lead our industry-leading courses here in the Academy, and work with our alumni; consult and ghostwrite for clients; and, I thoroughly enjoy leading my amazing team at The Content Hacker. When I’m not writing or brainstorming my next slam-dunk, I’m taking day trips across Texas with my kids and hubby. Connect with me on Insta at @fementrepreneur.
My background is in project development, internet marketing, and SEO. I met & married Julia in 2012, after hiring her to write my content. I have a passion for designing, branding, and building businesses. My role was previously at Express Writers, overseeing our entire website development at Express Writers, including our custom-built workroom and client site. Now, I help lead our next website development projects at The Content Hacker, including our sub-brand site launches.
Çağrı, Video Producer
My name is Çağrı Cilara. I work with Julia and her team to produce those beautiful videos you watch inside our Academy. I’ve been in advertising since 2004, and I’m a professional video and graphic designer skilled in Apple Final Cut Pro, After Effect, Illustrator and Photoshop. I’m a strong business development professional graduate from Dogus University, Computer Engineering and Anadolu University, Business and have even served as a lecturer giving advertising lessons at Sehir University in 2013. Today, I’m proud of doing business in 32 countries. I’m thrilled to be here as an on-staff video producer and add my expertise from crafting thousands of creative videos for companies and brands, from fashion to entertainment. I love what I do.
Molli, Student Advocate
I’m a writer who lives and breaths Paris. I’ve been living here for over 7 years, where I completed my master’s degree in Literature. In my spare time, I run a book review website that focuses on female writers. When not writing, you can find me in a cafe with a coffee in my hand and my nose in a book. I’m thrilled to join The Content Hacker as a Student Advocate, and support our students in their career and life changes. Connect with me at [email protected], and let’s be friends on my favorite platform, Instagram @mollim_s.
I’ve been a freelance content writer since 2014, when I ditched my cubicle for a more flexible lifestyle, and in turn fell in love with digital marketing. I specialize in informative and actionable B2B blog posts, email newsletters, and website copywriting.
Marti, Social Media
I’m currently a journalism major with a marketing minor at the University of Houston. I love writing, learning and working with social media. Besides working on The Content Hacker’s presence on Instagram, Twitter, and LinkedIn, in my free time you can find me binge watching TV shows like This is Us and Friday Night Lights, hanging with my family, or playing with my dogs. See you on the socials! 👋
Alyssa, Blog Editor & Writer
Hi! I’m Alyssa, a writer and editor based in the Midwest. I’m the copywriter behind the Content Hacker Spotlights, and Julia’s personal writing assistant. I’ve been working with Julia for more than three years, and she is a dream to write for. I’m honored to be part of the Content Hacker team! ‘m a lifelong lover of reading, books, and storytelling (my English B.A. and Master’s degree in Library & Information Science back that up). I’m a fan of Jane Austen, iced coffee, and my feisty pup, Scout Finch. Connect with me at [email protected].
Cassie, Content Writer
After graduating from Eastern Illinois University with a degree in English and a minor in Professional and Technical Writing in 2013, I knew the “traditional” path to earning an income wasn’t right for me. I’ve since been on a journey to provide my writing/editing skills to others via my freelance work. My passions include reading, writing, and fitness. I’ve been on a health and wellness journey for several years now and take pride in mentoring others on their journey as well. I’ve written for various sites under Julia’s excellent leadership as an expert content writer, along with running my own health and wellness website.
Have you ever heard this? “Just create great content and the doors of digital marketing will open wide.”
As someone who’s had more than one door slammed in her face (way back in my very first year of freelancing, in 2011, I got more “no’s” than “yes’s”), I know that it’s not that easy.
It takes understanding exactly how to pivot when the market changes. Given that Google changes their algorithms 500-600 times per year and consumer taste changes practically overnight, that’s a whole lotta shakin’ going on!
That’s where my new personal brand, primed and ready for today and the future, Content Hacker™ comes in.
My goal is to build a place, a platform, a tribe of elite Content Hackers™. For years, I felt like I was the only content creator focused on bottom-line growth from my content. While that wasn’t the case, I didn’t really have a “tribe” that knew and loved content like I did. Content Hackers™ is here to help you be a part of the elite tribe of maverick content creators who want real growth— and revenue — from their content.
It’s time for you to stop being the Lone Ranger of content. Come with me, Kemosabe, to a place you can call your “content home.”
Join Content Hackers™ and Be a Growth-Focused Content Marketer
We’ve got great things ahead. Join me, and I’ll share along the way with you my precise techniques, strategies, and tips that turned my company into a seven-figure revenue empire built solely through content marketing.
No fluff, filler, or “blah, blah, blah.” Just fiercely actionable advice geared toward knocking your content marketing thinking out of the box and into an entirely new — and profitable — mode.
Let’s Hack Together
Yes! I’m ready to exploit best practices in favor of what works. I want to be a part of Julia’s proven hacks and the Content Hacker community!