Through The Content Hacker, Julia McCoy disrupts traditional marketing to reap real growth results.


Welcome to my family of radical Content Hackers, poised to change the digital marketing landscape as we know it.



What The Content Hacker is All About

If you’ve ever been confused about where to get game-changing info on creating content that shifts your (or your client’s) marketing paradigms, you’re in the right place.

As the founder of Express Writers, I’ve forged a well-oiled empire on the basis of knowing exactly how to create groundbreaking content.

In fact, my signature content hacking strategies have helped my clients get incredible results and have also catapulted Express Writers into the top Google results position — based on organic search alone!

My content techniques not only get results, they help content writers, agency creatives, and small business CEOs make a difference to their bottom lines.

julia mccoy studio shot

Who is Julia McCoy?

As a content marketing influencer, educator, and author, Julia McCoy is committed to helping people break out of the content ruts that stop success.

After failing out of college by trying to do things “the right way,” Julia followed her dream to write for a living at 19 years old. In 2011, three months after teaching herself online writing after dropping out of college, Julia founded Express Writers. She’s built her company to over $5M in gross revenue completely through ad-free content marketing. Her agency team has more than 90 members that work from home, and together, Express Writers has served more than 5,000 clients, from Johnson & Johnson and Nordstrom to small B2Bs, completing over 35,000 content projects successfully for clients. She’s spoken at Content Marketing World, led workshops for MarketingProfs as a guest expert, and was interviewed on Forbes as a content marketing thought leader.

Julia is the author of four bestselling books and counting. Her memoir, Woman Rising: A True Story, tells the whole unbelievable life story: how she escaped her father’s cult (right after she started her business), and built a life of freedom, happiness and joy. Order on Amazon.

Today, she focuses on The Content Hacker as a way to pass her growth-focused content knowledge on to a new generation of content marketers — the mavericks, the radicals, the outside-the-box thinkers.

At The Content Hacker, she educates marketers through expert content marketing workshops and courses, and ghostwrites books for industry leaders.

Featured In

Have you ever heard this? “Just create great content and the doors of digital marketing will open wide.”

As someone who’s had more than one door slammed in her face (I dropped out of college twice after all), I know that it’s not that easy.

It takes understanding exactly how to pivot when the market changes. Given that Google changes their algorithms 500-600 times per year and consumer taste changes practically overnight, that’s a whole lotta shakin’ going on!

That’s where my new personal brand, primed and ready for today and the future, Content Hacker™ comes in.

My goal is to build a place, a platform, a tribe of elite Content Hackers™. For years, I felt like I was the only content creator focused on bottom-line growth from my content. While that wasn’t the case, I didn’t really have a “tribe” that knew and loved content like I did. Content Hackers™ is here to help you be a part of the elite tribe of maverick content creators who want real growth— and revenue — from their content.

It’s time for you to stop being the Lone Ranger of content. Come with me, Kemosabe, to a place you can call your “content home.”

Are You a

Download the Content Hacker’s Starter Kit!

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Join Content Hackers™ and Be a Growth-Focused Content Marketer

We’ve got great things ahead. Join me, and I’ll share along the way with you my precise techniques, strategies, and tips that turned my company into a seven-figure revenue empire built solely through content marketing.

No fluff, filler, or “blah, blah, blah.” Just fiercely actionable advice geared toward knocking your content marketing thinking out of the box and into an entirely new — and profitable — mode.

Content Hacker™ Team

Lead Writer, Alyssa

Hi! I’m Alyssa, a writer and editor based in the Midwest. I’m the copywriter behind the Content Hacker Spotlights, and Julia’s personal writing assistant. I’ve been working with Julia for more than three years, and she is a dream to write for. I’m honored to be part of the Content Hacker team!

I’m a lifelong lover of reading, books, and storytelling (my English B.A. and Master’s degree in Library & Information Science back that up). Some of my favorite parts of copywriting include helping people creatively express their thoughts and ideas, and finding the story in the data.

I’m also a fiction writer with a handful of published short stories. I’m a fan of Jane Austen, iced coffee, and my feisty pup, Scout Finch. Connect with me at [email protected].

Social Media Manager, Marti

My name is Marti Mendoza. I’m so excited to be a part of the Content Hacker team. I’m currently a journalism major with a marketing minor at the University of Houston. I love writing, learning and working with social media.

Besides working on The Content Hacker’s presence on Instagram, Twitter, and LinkedIn, in my free time you can find me binge watching TV shows like This is Us and Friday Night Lights. I love everything country music and also the biggest Ben Rector and John Mayer fan. I’m huge into sports especially the Astros. Last but not least, being with my family and friends and playing with my dogs is always the best. I can’t wait to interact with all of y’all!

I Want
You In
My Club!

Let’s Hack Together

Yes! I’m ready to exploit best practices in favor of what works. I want to be a part of Julia’s proven hacks and the Content Hacker community!

Julia McCoy