The Top Content Marketers: 64 Influential & Educational Content Marketing Accounts You Should Be Following

top content marketers

You don’t need a college degree to become a highly successful content marketer.

Seriously.

I failed college at 19 and taught myself the skills I needed for content marketing on my own. All I had was $75 in my pocket. In fact, I couldn’t even afford to purchase the domain for my website until a year into running the business.

Today, this business has brought in sales and revenue of more than $5 million.

And we did it completely through content marketing.

Content marketing is the future. The worth of the industry is about to skyrocket to $600 billion by 2024.

Content marketing generates 3x as many leads as traditional marketing while costing 62% less. The simple truth is, regular advertising methods are inefficient in today’s online environment. And organic content geared to pull in leads is working much, much better.

Question. Where or to whom do you go in this industry to learn the ropes?

I also know that real-life experience and observation are the best teachers, and I’d take those learning methods over dry, expensive textbooks any day. (That’s why I created courses and workshops to give people the tools they need to build a successful content marketing strategy.)

The good news is that you can start learning for free RIGHT NOW by simply by following top content marketers on social media, and paying attention to what they’re doing, saying, and sharing.

We took weeks to research and put together today's list. No marketer solicited us for these spots – these are real-life top content marketers and practitioners that have earned their places. Enjoy!

Psst… Check out our FREE downloadable version of this list, so you can save & follow the experts later. Get inspired on your content marketing journey!

top content marketers

Overview: The Top 64 Content Marketers, Brands, and Businesses to Follow

top content marketers and accounts

There are tons of experts to learn from online. Some of them are great about sharing tips and insights in the SEO and content marketing industries, while others are phenomenal marketers you can learn from by studying their strategies.

Here is a list of my top 64 picks. None of these marketers solicited or paid us for a spot. They were carefully vetted by myself and another content marketer on our team; most of them, I've followed, respected, and learned from for years myself.

Best Content Marketers to Follow on Twitter

Best Marketing Brands and Companies to Follow on Twitter

top content marketers

Meet the Top Content Marketers on the List

1. Brian Dean @Backlinko

brian dean

Brian Dean has been rightfully named an "SEO genius" by Entrepreneur.com, and a "brilliant entrepreneur" by Inc. Magazine. Brian started an award-winning blog, Backlinko.com, back in 2012 – and today, his site earns more than 200 leads (subscribers) per DAY, and receives 300,000+ visits/month.

As an SEO expert, Brian Dean approaches content marketing from a Google-first standpoint, but without the slimy, icky tactics of many "SEO linkbuilders." This inspired me to go the same route, in early 2013 and 2014 when I was following him and getting familiar with his skyscraper technique. I even built some of my former agency services around his philosophies (which I exited for seven figures this year). Today, I could not be more glad that I went in the SEO content marketing direction way back when. And I have Brian Dean to thank for serious inspiration at the beginning.

Learn more about Brian's work at backlinko.com, and follow him on Twitter @Backlinko.

2. Rand Fishkin @randfish

rand fishkin

Rand is the co-founder of Moz, Inbound, and SparkToro. He’s also an author, blogger, and speaker, and he’s definitely worth following for his unique industry insights.

Learn more about Rand at sparktoro.com and follow him on Twitter @randfish.

3. Joe Pulizzi @JoePulizzi

joe pulizzi

Joe is another huge name in the industry. He’s an author, entrepreneur, podcaster, marketing speaker, and the founder of Content Marketing Institute.

Learn more about Joe at joepulizzi.com and follow him on Twitter @JoePulizzi.

4. Britney Muller @BritneyMuller

britney muller

Britney was the Senior SEO Scientist at Moz before going on to found Data Sci 101. She’s an active keynote speaker and frequently shares valuable SEO insights worth checking out.

Learn more about Britney at datasci101.com and follow her on Twitter @BritneyMuller.

5. Pam Moore @PamMktgNut

pam moore

Pam has more than 25 years of experience with digital marketing and branding. She’s a bestselling author, international keynote speaker, podcast host, and founder of Marketing Nutz social media marketing, training, and consulting agency. Forbes ranked her as a Top 10 Social Media Power Influencer.

Learn more about Pam at themarketingnutz.com and follow her on Twitter @PamMktgNut.

6. AJ Ghergich @SEO

aj ghergich

AJ has been a leader in SEO and digital marketing for the last 15 years. He’s the Chief Digital Officer of Brado, and he also has experience running his own consulting agency. Follow AJ for the great industry insights he shares (the cat gifs are a pleasant bonus).

Learn more about AJ at brado.net and follow him on Twitter @SEO.

7. Larry Kim @larrykim

larry kim

Larry boasts an extensive resume. He’s the founder and CEO of MobileMonkey, which is one of the best chatbot marketing platforms for Facebook Messenger, Web Chat, and SMS. He also founded WordStream and regularly contributes to Inc., Medium, and CNBC.

Learn more about Larry at mobilemonkey.com and follow him on Twitter @larrykim.

8. Seth Godin @ThisIsSethsBlog

seth godin

Seth has authored 18 global bestsellers. He’s a well-known keynote speaker and industry expert with one of the most popular marketing blogs on the worldwide web. This account shares his valuable blog posts.

Learn more about Seth at sethgodin.com and follow him on Twitter @ThisIsSethsBlog.

9. Kim Garst @kimgarst

kim garst

Kim has helped over a million business owners grow. Forbes featured her as a Top 10 Social Media Power Influencer, and she continues to be a keynote speaker and international bestselling author while managing her marketing strategy business.

Learn more about Kim at kimgarst.com and follow her on Twitter @kimgarst.

10. Jeff Bullas @jeffbullas

jeff bullas

Jeff is a powerful influencer, digital entrepreneur and strategist, keynote speaker, and marketing blogger. Forbes ranked him as a Top 20 Influencer of Chief Marketing Officers, among many other impressive recognitions.

Learn more about Jeff at jeffbullas.com and follow him on Twitter @jeffbullas.

11. Dharmesh Shah @dharmesh

dharmesh shah

Dharmesh was the founder and CEO of Pyramid Digital Solutions before going on to become the co-founder and CTO of HubSpot, which is one of the most influential content marketing blogs and automation services. He was named an Inc. Founders 40 in 2016.

Learn more about Dharmesh at hubspot.com and follow him on Twitter @dharmesh.

12. Peter Shankman @petershankman

peter shankman

Peter is an author who is best known for founding Help a Reporter Out (HARO). He’s also an author, keynote speaker, podcaster, and NASA advisor. He regularly posts marketing tips on his Twitter feed.

Learn more about Peter at shankman.com and follow him on Twitter @petershankman.

13. Guy Kawasaki @GuyKawasaki

guy kawasaki

Guy’s clients include Apple, Nike, Audi, Microsoft, Google, and other big names. He’s the host of Remarkable People podcast, the author of 15 books, and a prominent keynote speaker. He helps companies boost their marketing initiatives with valuable industry insights.

Learn more about Guy at guykawasaki.com and follow him on Twitter @GuyKawasaki.

14. Sarah Evans @prsarahevans

sarah evans

Sarah is a digital marketing consultant who has worked with companies like PayPal, Adobe, Cox, and more. She’s the founder and CEO of Sevans Strategy and has been featured as a digital correspondent on CNN and Forbes.

Learn more about Sarah at sevanspr.com and follow her on Twitter @prsarahevans.

15. Jason Fried @jasonfried

jason fried

Jason founded his startup by prioritizing content marketing. He’s the co-founder of 37signals, which is now Basecamp. The company manages multiple products, including HEY.

Learn more about Jason at world.hey.com and follow him on Twitter @jasonfried.

16. Amy Porterfield @AmyPorterfield

amy porterfield

Amy has helped thousands of online entrepreneurs. She’s created a top-ranked business podcast and online courses with plenty of resources to help her students, subscribers, and followers.

Learn more about Amy at amyporterfield.com and follow her on Twitter @AmyPorterfield.

17. Mari Smith @MariSmith

mari smith

Mari specializes in social media, especially Facebook (she’s even known as “the Queen of Facebook”). Mari is a Forbes’ Top Social Media Power Influencer as well as an author and keynote speaker. She provides in-depth training to both corporations as well as entrepreneurs.

Learn more about Mari at www.marismith.com and follow her on Twitter @MariSmith.

18. Mark Schaefer @markwschaefer

mark schaefer

Mark teaches graduate marketing classes at Rutgers University. He’s an internationally recognized author, podcaster, keynote speaker, and business consultant. Some of his clients include Pfizer, Dell, Adidas, Cisco, and the US Air Force. He’s also been featured as a guest on CNN, The New York Times, The Wall Street Journal, and CBS News.

Learn more about Mark at businessesgrow.com and follow him on Twitter @markwschaefer.

19. Michael Brenner @BrennerMichael

michael brenner

Michael is the CEO of Marketing Insider Group. He’s also a bestselling author and globally recognized keynote speaker specializing in presentations on leadership, marketing, and culture. In 2017, he was named a Top Business Speaker by The Huffington Post and Top CMO Influencer by Forbes.

Learn more about Michael at marketinginsidergroup.com and follow him on Twitter @BrennerMichael.

20. Shane Barker @shane_barker

shane barker

Shane is a strategist and consultant who specializes in sales funnels, website conversions, and targeted traffic. He has more than 25 years of experience and a list of impressive achievements, including being named one of the Top 50 Influential Marketers Online by CMI.

Learn more about Shane at shanebarker.com and follow him on Twitter @shane_barker.

 

21. Ann Handley @MarketingProfs

ann handley

Ann Handley was the world’s first Chief Content Officer. She has more than 25 years of experience as a digital marketing pioneer, educator, entrepreneur, and bestselling author. IBM named her one of the 7 people shaping modern marketing.

Learn more about Ann at annhandley.com and follow her on Twitter @MarketingProfs.

22. Lilach Bullock @lilachbullock

lilach bullock

Lilach is a leading expert in the field of digital marketing. She’s a business coach and serial entrepreneur who has built multiple businesses from nothing and then sold them for a large profit. Lilach has written for Forbes, Social Media Examiner, BBC, Alexa, and others, and she received the Global Women Champions Award.

Learn more about Lilach at lilachbullock.com and follow her on Twitter @lilachbullock.

23. Jay Baer @jaybaer

jay baer

Jay founded five multi-million-dollar companies, including Convince & Convert. He’s one of less than 200 living members of the Professional Speakers Hall of Fame and was also inducted into the Word of Mouth Marketing Hall of Fame. Jay is a revered business strategist, event host, emcee, NYT bestselling author, and advisor.

Learn more about Jay at jaybaer.com and follow him on Twitter @jaybaer.

24. Mike Allton @mike_allton

mike allton

Mike is an award-winning blogger. He co-founded 360 Marketing Squad and is the Head of Strategic Partnerships at Agorapulse as well as a renowned speaker and author.

Learn more about Mike at thesocialmediahat.com and follow him on Twitter @mike_allton.

25. Darren Rowse @problogger

darren rowse

Darren has been blogging since 2007. He created ProBlogger as a blog about blogging with the goal of helping beginners and entrepreneurs turn their blog into a profitable endeavor. Darren is also an author and keynote speaker.

Learn more about Darren at problogger.com and follow him on Twitter @problogger.

26. Lee Odden @leeodden

lee odden

Lee is a prominent industry influencer for B2B marketing. He’s the CEO of TopRank Marketing as well as an international speaker, author, and strategist. Lee’s consulting team has worked with clients such as LinkedIn, Dell, Adobe, Oracle, Microsoft, and other big names.

Learn more about Lee at toprankmarketing.com and follow him on Twitter @leeodden.

27. Chris Brogan @chrisbrogan

chris brogan

Chris is the president of Chris Brogan Media and host of The Backpack Show as well as the NYT bestselling author of 9 books and counting. He’s an executive-level strategist and CEO advisor who has consulted with big brands like Disney, Google, Coke, Microsoft, GM, and others.

Learn more about Chris at chrisbrogan.com and follow him on Twitter @chrisbrogan.

28. Brian Clark @brianclark

brian clark

Brian is best known for founding Copyblogger as well as Further and Unemployable. He also co-founded Copyblogger’s content marketing and SEO agency.

Learn more about Brian at copyblogger.com and follow him on Twitter @brianclark.

29. Glen Gilmore @GlenGilmore

glen gilmore

Glen is a Forbes Top 20 Social Media Influencer and the principal of Gilmore Business Network. He’s also an attorney, educator, author, and international speaker. He has provided digital marketing strategies and training to the Fortune 500.

Learn more about Glen at glengilmore.com and follow him on Twitter @GlenGilmore.

30. Avinash Kaushik @avinash

avinash kaushik

Avinash co-founded Market Motive Inc and the Digital Marketing Evangelist for Google. He’s a successful blogger and bestselling author who has become an authoritative voice in the marketing industry with a focus on how to leverage data to reinvent a company’s digital existence.

Learn more about Avinash at kaushik.net and follow him on Twitter @avinash.

31. Brian Solis @briansolis

brian solis

Brian regularly contributes to Forbes, Harvard Business Review, CMO, and more. He’s a globally recognized digital anthropologist and futurist as well as an award-winning author and keynote speaker. He’s renowned for visualizing future trends and has advised celebrities, leading brands, and startups.

Learn more about Brian at briansolis.com and follow him on Twitter @briansolis.

32. Tamara McCleary @TamaraMcCleary

tamara mccleary

Tamara is hailed as a branding expert, the founder and CEO of Thulium, inspirational keynote speaker, and technology futurist. She’s been featured multiple times in Forbes and is particularly interested in how AI, data, and analytics will drive future marketing strategies. She’s advised big companies like Amazon, Oracle, Verizon, Dell, IBM, and others.

Learn more about Tamara at thulium.co and follow her on Twitter @TamaraMcCleary.

33. Christoph Trappe @CTrappe

christoph trappe

Christoph is recognized as an international top 14 content marketer, top 100 digital marketer, and top 5% global podcaster. He’s the Director of Content Strategy at Voxpopme.

Learn more about Christoph at authenticstorytelling.net and follow him on Twitter @CTrappe.

34. Heidi Cohen @heidicohen

heidi cohen

Heidi is the Chief Content Officer of the award-winning Actionable Marketing Guide. She’s known for simplifying complex marketing concepts. Heidi speaks at conferences across the US, Europe, and South America. She also teachers graduate-level marketing at New York University, Rutgers, and CUNY-Hunter College.

Learn more about Heidi at heidicohen.com and follow her on Twitter @heidicohen.

35. Aleyda Solis @aleyda

aleyda solis

Aleyda is a blogger for Search Engine Land, Search Engine Journal, and Moz, among others. She’s spoken at more than 100 conferences in 20 countries. Aleyda is also an author, award-winning international SEO consultant, and founder of Orainti.

Learn more about Aleyda at aleydasolis.com and follow her on Twitter @aleyda.

36. Joanna Wiebe @copyhackers

joanna wiebe

Joanna founded Copyhackers and specializes in copywriting. Companies like Canva, Intuit, and Sprout Social have trusted Joanna to optimize their copy.

Learn more about Joanna at copyhackers.com and follow her on Twitter @copyhackers.

37. Gary Vaynerchuk @garyvee

gary vaynerchuk

Gary is a serial entrepreneur who is considered to be one of the leading minds on the future of internet culture and relevance. He’s the Chairman of VaynerX and the CEO of VaynerMedia. Gary is also a popular speaker, podcaster, and bestselling author.

Learn more about Gary at garyvaynerchuk.com and follow him on Twitter @garyvee.

38. Ramit Sethi @ramit

ramit sethi

Rami is an entrepreneur, personal finance advisor, bestselling author, blogger, owner of I Will Teach You to Be Rich, founder of GrowthLab, and the owner and co-founder of PBworks. Ramit created multiple online courses to teach people how to manage their personal finances.

Learn more about Ramit at iwillteachyoutoberich.com and follow him on Twitter @ramit.

39. Marsha Wright @marshawright

marsha wright

Marsha is one of the most well-known entrepreneur influencers around the globe. She’s a serial entrepreneur and investor, media personality, TV business expert, bestselling author, and philanthropist.

Learn more about Marsha at marshawright.com and follow her on Twitter @marshawright.

top content marketers

Top Marketing Brands and Companies

40. Content Marketing Institute @CMIContent

CMIContent

CMI is a leading authority blog about the content marketing industry. Their posts provide practical information with step-by-step guidance and insights from experts.

Learn more about Content Marketing Institute at contentmarketinginstitute.com and follow them on Twitter @CMIContent.

41. HubSpot @HubSpot

hubspot

HubSpot is an inbound marketing, sales, and service software that also publishes phenomenal content marketing advice, resources, and industry insights.

Learn more about HubSpot at hubspot.com and follow them on Twitter @HubSpot.

42. Search Engine Land @sengineland

sengineland

Search Engine Land publishes industry trends, breaking stories, announcements, and informational articles for all topics related to digital marketing. They frequently share tips, tactics, and strategies.

Learn more about Search Engine Land at searchengineland.com and follow them on Twitter @sengineland.

43. BuzzSumo @BuzzSumo

buzzsumo

BuzzSumo is a cloud-based platform designed to uncover the best opportunities for engagement, keywords, content, and outreach across social media and search engines.

Learn more about BuzzSumo at buzzsumo.com and follow them on Twitter @BuzzSumo.

44. Think with Google @ThinkwithGoogle

thinkwithgoogle

Think with Google is a resource that offers insights, ideas, and inspiration, all driven by Google research and data analytics.

Learn more about Think with Google at thinkwithgoogle.com and follow them on Twitter @ThinkwithGoogle.

45. Semrush @semrush

semrush

Semrush is an all-in-one suite of tools to help content marketers improve online presence and visibility, research keywords and topics, and uncover trend insights. In addition to following the @semrush account, you should also follow #semrushchat to connect with other marketing influencers.

Learn more about Semrush at semrush.com and follow them on Twitter @semrush.

46. Ahrefs @ahrefs

ahrefs

Ahrefs is a SEO tool used to help websites achieve higher Google rankings. The software suite offers tools to assist with link building, keyword research, site audits, competitor analysis, and more. Their feed is filled with relevant information on all of those topics.

Learn more about Ahrefs at ahrefs.com and follow them on Twitter @ahrefs.

47. Buffer @buffer

buffer

Buffer is a social media management platform that offers a suite of products for publishing and team collaboration as well as analytics to measure social media performance. Buffer is a good one to follow for tips on how to improve your social media presence.

Learn more about Buffer at buffer.com and follow them on Twitter @buffer.

48. Hootsuite @hootsuite

hootsuite

Hootsuite is another social media management platform. The tool helps users manage everything from scheduling posts to measuring ROI and managing team members. Their tweets are especially helpful for improving your social media strategy and ad spend.

Learn more about Hootsuite at hootsuite.com and follow them on Twitter @hootsuite.

49. Unbounce @unbounce

unbounce

Unbounce is a drag-and-drop builder so people can design, create, and publish their own landing pages without needing to learn code or hire a developer. Their focus is on converting customers with smart design.

Learn more about Unbounce at unbounce.com and follow them on Twitter @unbounce.

50. Sprout Social @SproutSocial

sproutsocial

Sprout Social is a social media management platform that handles publishing and scheduling in addition to the follow-up analytics and measuring engagement. Their goal is to help users build and grow stronger relationships on social media.

Learn more about Sprout Social at sproutsocial.com and follow them on Twitter @SproutSocial.

51. Grammarly @Grammarly

grammarly

Grammarly is a writing app that helps people fix issues and improve readability with their writing. Suggestions help with grammar, punctuation, spelling, wordiness, context, style, and plagiarism issues.

Learn more about Grammarly at grammarly.com and follow them on Twitter @Grammarly.

52. Search Engine Journal @sejournal

sejournal

Search Engine Journal is a marketing blog that provides in-depth SEO insights, news, guides, trends, and how-to articles within the content marketing community.

Learn more about Search Engine Journal at searchenginejournal.com and follow them on Twitter @sejournal.

53. Digiday @Digiday

digiday

Digiday’s feed is true to their bio. They’re a respected online journal that provides helpful information about digital media and marketing.

Learn more about Digiday at digiday.com and follow them on Twitter @Digiday.

54. Orbit Media Studios @orbiteers

orbiteers

Orbit Media Studios is a web design and development agency with killer content marketing worth studying.

Learn more about Orbit Media Studios at orbitmedia.com and follow them on Twitter @orbiteers.

55. Investopedia @Investopedia

investopedia

Investopedia is the world’s leading source of financial content. The brand knows its niche and excels at creating content that ranks on the first page of Google. They’re doing their content strategy right.

Learn more about Investopedia at investopedia.com and follow them on Twitter @Investopedia.

56. Moz @Moz

moz

Moz is an all-in-one tool built around SEO to help users understand their audience and brand position. They share smart solutions and industry insights on their Twitter feed.

Learn more about Moz at moz.com and follow them on Twitter @Moz.

57. CoSchedule @CoSchedule

coschedule

CoSchedule is a software company that streamlines the marketing process and workflow. They provide practical advice and educational information to help you improve your marketing.

Learn more about CoSchedule at coschedule.com and follow them on Twitter @CoSchedule.

58. Crowdfire @Crowdfire

crowdfire

Crowdfire is a social media management tool to identify trends on social media, curate content, schedule posts, and analyze results. They share valuable insights and tips to improve social media marketing.

Learn more about Crowdfire at crowdfireapp.com and follow them on Twitter @Crowdfire.

59. Contently @contently

contently

Contently “helps brands tell great stories.” Their all-in-one content marketing platform is centered around content creators, as is their Twitter feed.

Learn more about Contently at contently.com and follow them on Twitter @contently.

 

60. Copyblogger @copyblogger

copyblogger

Copyblogger is one of the most influential blogs about content marketing in the world. Its mission is to teach people how to create high-performing online content. If that interests you, definitely follow their account for need-to-know tips.

Learn more about Copyblogger at copyblogger.com and follow them on Twitter @copyblogger.

61. Express Writers @ExpWriters

expwriters

Express Writers is my former content agency. They focus on creating high-quality, thoroughly researched, SEO-ready content for their clients. The amazing social media management team also hosts #ContentWritingChat on the first Tuesday of every month.

Learn more about Express Writers at expresswriters.com and follow them on Twitter @ExpWriters.

62. Search Engine Watch @sewatch

sewatch

Search Engine Watch has been around for a while (a long while, actually… since 1997). They’ve been dedicated to providing information, insights, and advice to marketers for almost a quarter of a century.

Learn more about Search Engine Watch at searchenginewatch.com and follow them on Twitter @sewatch.

63. Convince & Convert @convince

convince

This digital marketing and consulting company is all about SEO strategy. It’s a great account to follow for updates and information.

Learn more about Convince & Convert at convinceandconvert.com and follow them on Twitter @convince.

64. Kissmetrics @kissmetrics

kissmetrics

Kissmetrics software analyzes customer behavior and engagement. Since SEO is all about writing great content for your readers, you’ll want to catch up on the tips and hacks shared here.

Learn more about Kissmetrics at kissmetrics.io and follow them on Twitter @kissmetrics.

top content marketers

Bonus: Follow Us!

We felt it would be pretentious to put The Content Hacker in this list, so we didn't.

However, it would also be unfair to completely skip by our brand, which has served thousands of newbie marketers, freelancers, and entrepreneurs with practical content marketing help in books, courses, and trainings.

As a content marketer since 2011, building content that builds trust has been my #1 focus. I've been featured on more than 100 publications, and spoken on content marketing's biggest stages. It's been my honor to leave a small footprint in this incredible industry, among the top content marketers in the field.

julia mccoy content marketer

I'm the founder, and you can follow me on Twitter for unbiased thoughts on content marketing, marketing itself, and life: @JuliaEMcCoy.

You can also follow The Content Hacker on Instagram and Twitter.

content hacker

content hacker

Learn From The Top Content Marketers: The Best Way to Grow is to Engage

That sounds like a fortune cookie, but it’s true.

Any influencer on this list will tell you that they didn’t magically become successful overnight.

They networked, engaged with the community, learned from mentors and influencers, perfected their content marketing strategy, and became incredible marketers over time.

Remember, most of the people you’re watching for inspiration started right where you are now.

Here’s a head start – I’m giving away my content strategist’s cheat sheet with must-have skills for FREE!

Profitable Content Marketer Skills Cheat Sheet

top content marketers

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