What Is Freelance Writing? The Ultimate Guide for Beginners

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Julia McCoy

Creator and Co-founder

what is freelance writing

So, you’re curious about this whole freelance writing thing. Maybe you’ve always had a knack for stringing words together, or perhaps you’re looking for a way to make some extra cash on the side. Whatever your reason, you’ve landed on this blog post because you want to know what is freelance writing and if it’s for you.

Being a freelance writer means you’re the boss. You decide when you work, where you work, and what you write about. It’s a pretty sweet deal, right?

But wait! Before you hand in your resignation letter and start crafting your magnum opus, there are a few important things to keep in mind.

Table Of Contents:

What Is Freelance Writing?

You’ve heard the term “freelance writing” thrown around, but what does it really mean?

As a freelance writer myself, I can tell you it’s not just about writing whatever you want, whenever you want. It’s a legitimate career path that requires skill, dedication, and a whole lot of hustle.

Picture this: you’re a wordsmith extraordinaire, a lone wolf in the world of writing. Rather than being chained to a desk at a single company, you’re free to roam, taking on writing projects from a smorgasbord of clients.

That’s the essence of being a freelance writer – the freedom to create, the thrill of variety, and the satisfaction of being your own boss.

Definition of Freelance Writing

A freelance writer is essentially a self-employed individual who offers writing services to clients on a project basis. Instead of working for one company as an employee, freelance writers work independently, often for several clients at once.

The client provides a brief or set of objectives, and it’s the freelance writer’s job to deliver written content that meets those expectations. This can include anything from blog posts and articles to press releases, web copy, social media posts, and more.

Types of Freelance Writing Gigs

Forget the 9-5 grind. Freelance writing lets you explore a world of creative opportunities.

One day you might be writing a press release, and the next, you’re diving deep into a research paper. With so many different freelance writing jobs out there, you’ll never run out of exciting projects to sink your teeth into.

Here are some of the typical writing projects a freelancer writer would get:

  • Long-form blog posts and articles
  • Website copy and landing pages
  • Product descriptions
  • Press releases
  • Email newsletters
  • Social media posts
  • Case studies
  • White papers
  • eBooks and guides

As a freelance writer, you can choose to be a generalist and tackle a wide range of projects, or you can specialize in a particular niche or type of writing work.

Benefits of Freelance Writing

So, why choose freelance writing as a career? For starters, it offers a level of freedom and flexibility that traditional jobs don’t. You can often set your own hours, work from anywhere, and choose projects that align with your interests and skills.

When you become a freelance writer, you’re not just taking on a job – you’re embracing a lifestyle. You have the freedom to shape your workday around your own rhythm and write about topics that ignite your curiosity.

As you pour your heart into each piece, you’ll find that the challenges of being your own boss are outweighed by the satisfaction of watching your writing business flourish.

Sure, freelance writing comes with its fair share of obstacles. Hunting down clients, juggling your time, and navigating the ups and downs of project-based work can be tough. But for those who are willing to tackle these hurdles head-on, the rewards can make it all worthwhile.

Types of Freelance Writing Projects

Now that we’ve covered what freelance writing entails, let’s explore the most common types of freelance writing work you might come across. Whether you’re crafting compelling blog posts or writing engaging social media content, there’s a niche for every freelance writer.

Blog Posts and Articles

One of the most popular types of content writing for freelancers is creating blog posts and articles. This can include anything from short news updates to in-depth, long-form content.

As a freelance blogger or article writer, you might be asked to write on a wide range of topics, from health and wellness to technology and business. The key is to research your topic thoroughly, write engaging and informative content, and follow any specific guidelines provided by the client.

With the arrival of AI content generators, writing long-form content no longer takes days or weeks. With all the time and resources saved by an AI tool, freelancer writers can now accept more projects thanks to AI SEO writers like Content at Scale.

Press Releases

Another popular freelance job is writing press releases. Companies and organizations that do not have an in-house content team often hire freelance writers to share the latest news about their business. From product launches to big events, press releases keep the media and public in the loop.

Writing a press release requires a specific format and style. As a freelance press release writer, you might be tasked with announcing new products, company milestones, events, or other notable happenings.

White Papers

For C-suites and founders who are looking to establish themselves as a thought leader in their industry, white papers are the way to go. These comprehensive reports tackle a specific problem head-on and provide a clear, actionable solution. Perfect for B2B marketing, white papers dive deep into the details to inform and persuade.

To write white papers, you need to be an expert on the topic at hand and able to break down complex concepts into easy-to-understand language. Get ready to put on your researcher hat and adopt a more professional tone compared to other content writing gigs.

Technical Writing

If you’re a wizard with words and have a knack for breaking down complex topics, technical writing might be your calling. You’ll be crafting user manuals, how-to guides, and other documents that make even the most complicated products or processes easy to grasp. It’s a special skill to translate tech jargon into plain English, but if you’ve got it, you’ll be in high demand.

In the fast-paced world of software development and manufacturing, freelance technical writers are the unsung heroes who ensure that complex processes and systems are documented.

Armed with a sharp eye for detail and a talent for organizing information logically, technical writers tackle projects that require writing work that’s both precise and easy to understand.

Business Writing

Freelance business writing is all about variety. You could be writing an email newsletter in the morning and a detailed case study by the afternoon. To succeed, you’ll need to be a chameleon – adapting to your client’s brand voice and communication style while always keeping their target audience top of mind.

Effective business writing is both an art and a science. It’s about understanding your audience, crafting messages that stick, and delivering them with confidence. From product pages that spark desire to company updates that keep everyone informed, the right words can make all the difference.

So, how do you create marketing copy that connects? Start by putting yourself in your reader’s shoes.

Web Content

In today’s digital age, web content is a huge area of opportunity for freelance writers. This can include website copy, landing pages, product descriptions, and more.

Writing for the web requires an understanding of search engine optimization (SEO) principles, as well as the ability to craft compelling, skimmable web copy. You’ll need to be able to capture a reader’s attention quickly and communicate key information effectively.

Freelance web content writers are the unsung heroes of the digital age. You might be writing product descriptions for a startup one day and website copy for a global brand the next. But no matter the client, your written text has a singular purpose: engage readers and drive them to action.

what is freelance writing

Skills and Qualifications Needed for Freelance Writing

Aspiring freelance writer? Fantastic.

But before you start pitching clients and crafting content, it’s crucial to assess whether you have the necessary skills and qualifications to excel.

Strong Writing Skills

First and foremost, you need to have strong writing skills. And I’m not just talking about being able to string a few sentences together.

Compelling content is the secret sauce that keeps readers coming back for more. It’s not enough to simply string words together; you need to create an experience that’s engaging from the first sentence to the final period.

And of course, it goes without saying that your writing should be flawless and error-free.

You also need to be able to adapt your writing style to fit the needs of your clients and their target audience. Whether you’re writing blog articles, social media posts, or web copy, you need to be able to adjust your tone and voice accordingly.

Research Skills

But writing skills alone aren’t enough. You also need to have excellent research skills. As a freelance writer, you’ll be expected to write about a wide range of topics, some of which you may not be familiar with.

This is where your inner detective comes into play. You’ve got to hone your research skills to swiftly hunt down trustworthy info and then, like a master chef, blend it into a delectable, well-written creation.

Related Topic: Do You Need a Degree to Become a Freelance Writer?


As a freelance writer, you’re the master of your own destiny – but that means being ready for anything. When a client throws you a curveball or a deadline gets moved up, you’ve got to be able to think on your feet and deliver the goods.

Variety is the name of the game when it comes to writing. Today, it might be all about the hottest digital marketing trends, but tomorrow, you could be elbow-deep in a technical white paper that requires some serious subject matter expertise.

Rolling with the punches and embracing new challenges is what makes a freelance writer truly shine.

Time Management

Time management is also crucial for freelance writers. You’ll likely be juggling multiple projects and deadlines at once, so you need to be able to manage your time effectively.

If you want to crush your goals, you’ve got to be smart about your time. Set deadlines that make sense, tackle the most important stuff first, and don’t even think about putting things off until the last minute.

Trust me, there’s nothing more stressful than pulling an all-nighter because you procrastinated.

Communication Skills

Finally, strong communication skills are a must for freelance writers. You’ll be working with clients from all walks of life, so you need to be able to communicate clearly and professionally.

This means responding promptly to emails, asking for clarification when needed, and keeping your clients updated on your progress. Building strong relationships with your clients is key to success as a freelance writer.

So there you have it – the top skills and qualifications needed for freelance writing. It’s not an easy path, but with hard work, dedication, and a willingness to learn and grow, you can build a successful freelance writing career.

what is freelance writing

How to Start a Freelance Writing Career

Okay, so you’ve got the skills and qualifications needed to be a freelance writer. Now what?

How do you actually get started in this exciting field?

Listen up, aspiring freelance writers. I’ve walked the walk and I’m here to talk the talk. Launching your freelance writing career might seem intimidating, but fear not. I’ve got some killer tips to help you navigate the journey with confidence and style.

Develop a Writing Portfolio

The first thing you need to do is make a collection of your most impressive writing – a writing portfolio that shows off your mad skills and makes you stand out from the crowd.

Even if you’re a newbie to the professional writing game, don’t sweat it. You can whip up some fresh writing samples tailored for your portfolio, or even dust off those old-school essays and passion projects you poured your heart into.

Choose a Niche

Next, you need to determine your niche. What topics are you passionate about? What industries do you have experience in?

Specializing in a particular niche can help you stand out from the crowd and attract clients who are looking for writers with specific expertise.

For example, if you have a background in healthcare, you might focus on writing medical content for hospitals, clinics, or health websites.

Or if you’re a tech geek, you might specialize in writing about the latest gadgets and software for a SaaS company.

Set Your Rates

Once you’ve got your portfolio and niche sorted out, it’s time to set your rates. This can be a tricky balancing act – you want to charge enough to make a living, but not so much that you price yourself out of the market.

Do some research to see what other freelance writers in your niche are charging, and don’t be afraid to adjust your rates as you gain more experience and build your reputation.

Find Clients

Alright, let’s talk about the most thrilling aspect of your writing journey – securing clients.

Picture this: you’re rubbing elbows with other talented writers and industry leaders, swapping stories and making connections. Or maybe you’re feeling daring and decide to pitch your skills directly to that company or magazine you’ve been eyeing.

No matter which path you choose, one thing’s certain – the world is your oyster, and it’s time to start shucking.

Craft a stellar profile that highlights your writing chops and start bidding on projects that fit your niche – before you know it, you’ll be raking in the dough.

what is freelance writing

Where to Find Freelance Writing Opportunities

As a beginner, securing those crucial first clients may be challenging at first. Yet, with time and experience, you’ll be able to discover reliable techniques for getting regular writing gigs.

From job boards to social media, there are plenty of places to find potential clients who are eager to hire freelance writers. The key is knowing where to look and how to market yourself effectively.

Job Boards and Websites

One of the easiest ways to find freelance writing work is through job boards and websites specifically designed for freelancers. Freelance marketplaces like Upwork, Freelancer, and Fiverr are great places to start as they have a wide variety of writing gigs available.

I’ve had great luck discovering clients through ProBlogger’s job board and FreelanceWriting.com as well. The listings on these sites are typically high-caliber, posted by clients who understand the importance of paying reasonable rates for well-crafted content.


Don’t forget the power of making connections when searching for freelance writing jobs. Get out there and mingle at industry gatherings, become a part of writing communities, and build relationships with other freelance writers in your field.

You never know when a casual conversation might lead to a potential client or a referral. I once landed a lucrative writing gig after chatting with a fellow freelancer at a conference – she referred me to one of her clients who was looking for additional writers.

Cold Pitching

Cold pitching involves reaching out to potential clients directly, even if they haven’t advertised a writing job. This can be a bit daunting, but it’s a great way to proactively seek out work and showcase your expertise.

To get started, research companies or publications that specialize in your area of expertise. Then, develop a unique pitch that highlights how your writing talents can benefit their organization. I’ve had positive experiences cold pitching to marketing agencies, SaaS companies, and even small businesses in my community.

Social Media

Platforms like LinkedIn and Twitter are treasure troves for freelance writers. Follow your dream clients, interact with their posts, and be on the lookout for opportunities to contribute your writing skills.

Hashtags like #writinggigs and #freelancewriting are goldmines for uncovering potential clients actively hunting for talented content creators. Take a chance and shoot them a friendly DM introducing yourself – you never know where a simple hello might lead.


Once you’ve nurtured a select group of client relationships, referrals can be your secret weapon for growth. Pour your heart into your work and keep them in the loop – they’ll be your biggest cheerleaders when talking to potential new clients.

I always ask my satisfied clients if they know anyone else who might need a freelance writer. This simple question has led to some of my best long-term writing gigs.

Managing Your Freelance Writing Business

Finding clients is just one piece of the puzzle when it comes to running a successful freelance writing business. You also need to be able to manage your time, finances, and work-life balance effectively.

As a freelancer, you’re the captain of your own ship. You determine your worth, monitor your financial ebb and flow, and navigate the tax waters solo. It’s a tall order, no doubt, but with a sprinkle of organization and a game plan, you can totally dominate the freelance world like a boss.

Setting Goals

One of the first things I did when I started my freelance writing business was set clear, achievable goals for myself. This included income targets, the number of clients I wanted to work with, and the types of projects I wanted to take on.

Having these goals in mind helps me stay focused and motivated, even during the inevitable ups and downs of freelance life. I review my goals regularly and adjust them as needed based on my progress and changing circumstances.

Time Management

As a freelance writer, I know how important it is to manage my time effectively. Juggling multiple projects and deadlines can be a challenge, but I’ve discovered that creating a daily schedule and using tools like Trello or Asana helps me stay on top of my game and deliver quality work on time.

It’s also important to set boundaries with clients and be realistic about how much work you can take on at once. I’ve learned the hard way that overcommitting can lead to burnout and subpar work so it’s better to under-promise and over-deliver.

Invoicing and Payments

As a freelancer, having a solid invoicing and payment tracking system is crucial. I personally rely on FreshBooks for creating polished invoices and keeping my finances organized, but there are many other great accounting tools available to suit your needs.

Make sure to set clear payment terms with your clients upfront, and don’t be afraid to follow up on overdue invoices. I’ve found that most clients are happy to pay on time, but it’s always good to have a plan in place for those rare instances when payment is delayed.


One of the less glamorous aspects of freelance life is dealing with taxes. As an independent contractor, you’re responsible for setting aside a portion of your income for taxes and paying estimated quarterly taxes throughout the year.

Take it from me, partnering with a knowledgeable accountant or utilizing robust tax software like QuickBooks Self-Employed is a game-changer when it comes to navigating the complex world of taxes. The peace of mind you’ll gain from knowing you’re fully prepared for tax season is priceless.

Work-Life Balance

As a new freelance writer, you might feel pressure to work non-stop to establish yourself. While dedication is admirable, don’t neglect your work-life balance. Take breaks, pursue hobbies, and spend time with loved ones to recharge and avoid burning out.

Burnout is a real beast and I’ve wrestled with it myself. The key to keeping it at bay? Making time for the things that matter outside of work.

Dive into a hobby, grab coffee with a friend, or just take a moment to breathe.

When you invest in your own well-being, your writing will reflect that renewed energy and you’ll feel better all around.

Managing a freelance writing business takes work, but it’s also incredibly rewarding. With a little planning and organization, you can build a thriving career doing what you love – writing.

Ready to Start Your Freelance Writing Journey?

Freelance writing is a challenging but rewarding career path. It takes hard work, dedication, and a willingness to constantly improve your craft. But if you’re passionate about writing and ready to put in the effort, the sky’s the limit.

Remember, success doesn’t happen overnight. It takes time to build your portfolio, find clients, and establish yourself as a go-to writer in your niche. But with persistence and a positive attitude, you can turn your love of writing into a thriving freelance career.

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