50 Women in Marketing to Follow in 2020 and Beyond

50 women in marketing to follow

Facts:

There are many amazing women in marketing who are impacting the industry for the better with their talents.

And adding them to your follow list will give the opportunity to:

  • Learn what GREAT marketing looks like.
  • Read, absorb, and learn from their ideas.
  • Be inspired (and perhaps feel a little pressure from these superwomen 😁) to reach your goals and dreams.

The good news is you don’t have to do tons of research yourself to find the best marketers to follow.

I’ve done the work for you, compiling a list of the top 50 women in marketing to follow in 2020 and beyond.

(YUP! They’re all women!)

Ready to be inspired?

Let’s dive in right away.

Note: this is by no means a full or comprehensive list, nor is it in any particular order. Who would you add? Tell us in the comments!

50 Great Women in Marketing to Follow, Admire and Emulate

These women are unafraid to take on a marketing challenge (or two), bold, and full of spirit. ♥ Get ready to be inspired as you explore their accomplishments and work.

Have you heard? I'm launching a new writing course in late June!

50 women in marketing to follow in 2020 and beyond

1. Ann Handley

@annhandley

About Ann:

  • Founded ClickZ, a pioneer in digital marketing information, which she sold in 2000 (yes, digital marketing goes that far back!) 
  • Founded MarketingProfs, which has over 600,000 subscribers
  • Named one of the seven people shaping modern marketing by IBM
  • Named a top thought leader by Forbes
  • Wall Street Journal best-selling author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.
  • Commentary and bylines in Entrepreneur’s magazine, IBM’s Think Magazine, Inc. Magazine, Mashable, Huffington Post, American Express, NPR, and the Wall Street Journal.

Here’s a top-shared piece from Ann’s blog. Notice how succinct, well-ordered, and power-punching it is?

woman in marketing to follow - Ann Handley

Source: annhandley.com

Visit Ann's blog for inspiration. Notice how you’re compelled to click on her headlines?

Women in marketing - Ann Handley

2. Veronica Camara

@veronica_avo

About Veronica:

  • Content strategy consulting expert
  • In-house content strategist at Fortune 500 companies
  • Leader of content management for SaaS startups
  • Founded AVO, a content strategy agency specializing in finance, eComm, EdTech, and FinTech
  • UX workshop host

Here’s a preview of the kind of content you’ll ingest when you follow Veronica. 

Woman in marketing to follow - Veronica Camara

Source: medium.com

You bet she practices what she preaches!

Women in marketing - Veronica Camara

3. Michele Linn

@michelelinn

About Michele:

  • Director of content development at Content Marketing Institute, one of the first platforms dedicated to the “how to” of content marketing.
  • Co-founder of Mantis Research
  • Podcast host at Marketing Breakout Podcast
  • Named one of Folio’s Top Women in Media

You can sense Michele’s passion for marketing in her content. Also, note the uniqueness and creativity of her ideas.

Michele Linn - woman in marketing to follow

Source: contentmarketinginstitute.com

4. Lilach Bullock

@lilachbullock

Lilach’s accomplishments:

  • Named Top 20 Women Social Influencers by Forbes
  • Named Oracle Social Influencer of Europe
  • Received a Global Women Champions Award for her outstanding contribution and leadership in business
  • Featured in: Forbes, KISSMetrics, Social Media Today, The Times, BBC Radio, Social Media Examiner, IBM, Viacom, Twitter, Tedx Bolton, The Telegraph, HuffPost, Wired, SEMrush, Smart Insights, and Oracle

Lilach is a digital and tech influencer who writes SEO traffic-friendly content for B2B companies.

Check out her juicy blog. Don’t you want to read them all? 

Lilach Bullock - women in marketing

Also, check out Lilach’s simple but powerful top-shared post. (This post garnered 2,500 engagements on social media).

woman in marketing to follow - Lilach Bullock

Source: lilachbullock.com

5. Miriam Isaac

@MiriamIsaacDsgn

About Miriam:

  • Creates and designs digital products that generate millions in revenue for companies in the U.S. and in Israel
  • Expert in UX Design and data-mining
  • Co-founder of Hux

Follow her on Twitter and peek into the colorful life of a skilled, in-demand UX designer. Inspiring much?

6. Dr. Ai Addyson-Zhang

@aiadyssonzhang

About Dr. Ai:

  • Founder of Classroom Without Walls
  • Contributor and instructor at HubSpot Academy
  • SEMrush webinar host and speaker
  • Adobe education leader
  • Featured in: Forbes, Inside Higher Ed, Entrepreneur, Pearson Education, and Thrive

Dr. Ai is a modern free-thinker and pioneer of disruptive education. Check out highlights of the program she created at Classroom without Walls.

Dr. Ai Addyson-Zhang - woman in marketing to follow

Source: linkedin.com

7. Sabba Quidwai

@askMsQ

About Sabba:

  • Education leadership executive at Apple
  • Expert at design thinking
  • Keynote speaker and education consultant
  • Host of the Sprint to Success with Design Thinking podcast
  • Seesaw Ambassador
  • Nearpod Ambassador
  • Apple Distinguished Educator

Sabba’s work takes inspiration from a quote from William Gibson, “The future is here. It just isn't evenly distributed.”

Watch this video on Sabba’s personal and professional journey.  

8. Alexandra Tachalova

@AlexTachalova

About Alexandra:

  • Digital marketing consultant
  • Featured in Moz, Entrepreneur, B2C, Search Engine Journal, and Ahrefs
  • Founder of DigitalOlympus.net, a digital marketing event.

Check out Alexandra’s work at the Digital Olympus blog.

women in marketing - Alexandra Tachalova

Here’s an example from her HUGE guide Email Outreach: The Ultimate Guide. It’s packed with useful information, graphs, images, and tips. NOT your shallow 5-minute read.

woman in marketing to follow - Alexandra Tachalova

Source: digitalolympus.net

What’s it like to work with Alexandra?

Women in marketing to follow - Alexandra Tachalova

Source: alextachalova.com

9. Tamara McCleary

@TamaraMcCleary

About Tamara:

  • Recognized expert in new technologies, social influence, branding, and storytelling
  • Advisor and consultant at Verzion, IBM, Mercer, SAP, Dell EMC, Huawei, Ericsson, and AWS
  • CEO of Thulium, a marketing and digital consulting agency
  • Named most influential woman by B2B Marketing

Check out her killer advice on Thulium's blog.

Tamara McCleary at Thulium - woman in marketing

The quote that inspired me while watching Tamara’s YouTube videos?

“The number one skill that you can possess is the ability to learn.”

10. Sonia Simone

@soniasimone

About Sonia:

  • Co-founder of Copyblogger Media
  • Chief content officer at Copyblogger
  • Transformational leadership coach on copy and content
  • Creates content that generates millions of dollars in revenue

Want to know more about Sonia? Listen to her talk on The Writer Files. She discusses writer’s block, deadlines, the fetishization of creativity, her most unwholesome writer’s addiction, and more!

Curious how she generates millions of dollars with her content? Check out her blogs on Copyblogger. Here’s an example of her catchy headlines.

women in marketing - Sonia Simone

Source: copyblogger.com

11. Heidi Cohen

@heidicohen

About Heidi:

  • Chief content officer of award-winning Actionable Marketing Guide
  • Founder of Riverside Marketing Strategies
  • Speaker at conferences across the U.S., Europe, and South America
  • Teaches cutting-edge graduate level marketing at New York University, Rutgers, and Cuny-Hunter College
  • Received New York University’s Outstanding Service Award, 2006

Read her Actionable Marketing Guide here. Find out what small businesses need to do to survive an economic crisis, advice from successful women marketers, and yes, social media lessons from mom. 😊

Heidi Cohen - women in marketing

Source: heidicohen.com

12. Kristina Halvorson

@halvorson

About Kristina:

Interested in reading her book, Content Strategy for the Web? You should! Here’s an outline of what you’ll learn in it from a helpful Amazon reviewer.

Kristina Halvorson Content Strategy for the Web review

Source: amazon.com

13. Henneke Duistermaat

@HennekeD

About Henneke:

  • Founder of Enchanting Marketing
  • Featured in interviews by Inc.com and Forbes
  • Contributor to KISSmetrics, Copyblogger, Entrepreneur, HuffPost, HubSpot, Crazy Egg, MarketingPRofs, and COPYHACKERS
  • Copywriting webinar host at Unbounce and AWeber
  • Featured at one of the 11 Digital Marketers to Watch by AWeber

Henneke is also the author of two books on writing, Blog to Win Business and How to Write Seductive Web Copy.

Henneke Duistermaat women in marketing

Source: enchantingmarketing.com

Henneke Duistermaat - woman to follow in marketing

Source: enchantingmarketing.com

Take a peek at what her blog at Enchanting Marketing looks like.

women in marketing - Henneke Duistermaat

Source: enchantingmarketing.com

On-the-go and drowning in a hectic schedule but still want to polish your writing skills? Sign up for Henneke’s “snackable” writing course.

woman in marketing to follow - Henneke Duistermaat

Fun fact: Henneke is a non-native English speaker. There’s REALLY nothing you can’t do when you persist at it!

Unlearn Essay Writing - join the waitlist

14. Brooke Sellas

@BrookeSellas

About Brooke:

  • CEO at B Squared Media
  • Co-host of the Marketing Companion podcast
  • Sprout Social Agency Partner Founding Member
  • Top 25 Leading Woman Brand Builder, 2018
  • Sprout Social Partner of the Year, 2017
  • Circle of Excellence Award winner
  • Sales Associate of the Year
  • National Excellence Award

Here’s a preview of B Squared’s blog.

Brooke Sellas B-Squared Media blog - women in marketing

Source: bsquared.media

15. Joanna Wiebe

@copyhackers

About Joanna:

  • Founder of Copyhackers
  • Copy chief at CH Agency
  • Optimized copy for BT, Canva, Glowforge, Intuit, Metalab, Prezi, SAP, Sprout Social, and VWO
  • Spoke at conferences like Mozcon, INBOUND, SearchLove, and CXL Live
  • Coached over 70,000 people (startups, small businesses, large businesses, and international agencies)

Copyhackers has a ton of resources, training, and courses you can use to “up your copywriting game.”

Joanna Wiebe - women in marketing

Source: copyhackers.com

women in marketing to follow - Joanna Wiebe of Copyhackers

If you don’t have time to enroll in a course right now, you can read Copyhackers' unique, surprising, actionable blogs.

Copyhackers and Joanna Wiebe

Source: copyhackers.com

16. Ahava Leibtag

@ahaval

About Ahava:

One of the 5-star reviews of Ahava’s book goes…

book review for The Digital Crown by Ahava Leibtag

Source: amazon.com

Get SEO and content marketing advice from Ahava at Aha Media Group's blog.

women in marketing - Aha Media and Ahava Leibtag

How Ahava describes herself on Twitter: TOTALLY FUN. 😊

17. Marsha Wright

@marshawright

About Marsha:

women in marketing - Marsha Wright and Promo Nation

Here are 6 of the 30 reasons to buy The Secret Collaborative Economy.

30 reasons to buy The Secret Collaborative Economy by Marsha Wright

Get the full list here.

18. Pam Moore

@PamMktgNut

About Pam:

  • CEO and founder of Marketing Nutz
  • 25 years of experience working with successful brands like L'Oreal, Adobe, IBM, Sony, Hitachi Data Systems, Emerson, and HP
  • Forbes Top 10 Social Media Women Power Influencers (#5)
  • 100k monthly downloads of Social Zoom Factor podcast
  • 2M followers across social platforms
  • International keynote speaker
  • 25 Marketing Influencers to Watch, 2017
  • Entrepreneur’s 50 Online Marketers to Watch
  • Twitter’s Top 75 Badass Women
  • #10, World’s Most Influential Social Media Marketing Masters

You’ll love Pam's blog. Here’s a preview of her unique content.

Pam Moore - women in marketing

Source: pammarketingnut.com

Pam’s book: Game Changers: The World's Leading Entrepreneurs: How They're Changing the Game and You Can Too!

19. Ardath Albee

@ardath421

About Ardath:

If you want to improve your B2B content, don’t miss any of Ardath's blogs.

women in marketing - Ardath Albee

Source: marketinginteractions.com

20. Tania Varga

@Tanias_tweets

About Tania:

  • CCO at Axonn
  • HubSpot Agency Partner licenses and certificates

Read Tania’s blogs on B2B marketing, digital industry, and analysis at Axonn's The Content Marketer.

Tania Varga on Axon Media

Source: axonn.media

21. Lindsay Thibeault

@LindsayRegina

About Lindsay:

Lindsay Thibeault - women in marketing

Source: blog.hubspot.com

22. Carli Evilsizer

@CarliEvilsizer

About Carli:

Check out her website: Carli Evilsizer Branding Communications

women in marketing - Carli Evilsizer

Source: carlievilsizer.com

23. Brittany Berger

@thatbberg

About Brittany:

  • Founder of Work Brighter
  • Content marketing consultant
  • Course creator (Designing Online Information, Interactive Media Design, Introduction to Public Relations, Multimedia Literacy, New Media Project Development, Public Relations Writing)

Here’s what Brittany’s Work Brighter stands for:

“Digital media company & community for productive unicorns who want to escape the endless burnout & toxic productivity of Hustle Culture.”

Curious to know more? Check out her blog.

Brittany Berger Work Brighter - woman in marketing

Source: workbrighter.co

Brittany Berger women in marketing

Source: brittanyberger.com

Here’s one piece I find unique and engaging (there are tons more!).

Brittany Berger blog

Source: brittanyberger.com

24. Melissa Harrison

@M_Z_Harrison

About Melissa:

women in marketing - Melissa Harrison

Source: melissaharrison.co.uk

Podcast: The Stubborn Light of Things

Here’s a sneak peak into what the podcast is like. Are you ready for a brighter life?

25. Deana Goldasich

@goldasich

About Deana:

  • Founder and CEO of Well Planned Web
  • Speaker at Content Marketing World, American Marketing Association, Digital Summit and the National Speakers Association
  • Content marketing hall of fame
  • Content Marketing Awards – judge
  • Content Marketing Agency of the Year – finalist

Are you a B2B marketer? You’ll love Deana's blog.

woman in marketing Deana Goldasich

Source: wellplannedweb.com

Join the waitlist for Unlearn Essay Writing

26. Caroline Forsey

@cforsey1

About Caroline:

  • Staff writer and editor at HubSpot
  • Passionate about marketing and writing
  • Spent time teaching English is Thailand
women in marketing - Caroline Forsey

Source: blog.hubspot.com

27. Britney Muller

@BritneyMuller

About Britney:

  • Founder of Pryde Marketing
  • SEO Scientist at Moz
  • Keynote speaker
  • Dabbler of data science and ML
  • Harvard – CS109 Data Science Course
Britney Muller women in marketing

Source: blog.hubspot.com

28. Teresa Heath-Wareing

@theathwareing

About Teresa:

Teresa describes herself as someone who “eats, sleeps, and breathes” social media and marketing.

Visit her social media marketing blog to keep up with the latest news, trends, and tricks on social.

women in marketing Teresa Heath Wareing

29. Kathy Klotz-Guest

@kathyklotzguest

About Kathy:

Kathy’s book has 90% 5-star ratings and 10% 4-star ratings. Here’s a review from a happy reader.

Kathy Klotz-Guest book review

Source: amazon.com

30. Jenna Tiffany

@jennatiffany

About Jenna:

  • Founder of Let's Talk Strategy
  • Associate Fellow of the Higher Education Academy
  • Fellow of The Institute of Direct and Digital Marketing
  • Marketing Tutor
  • Awarded member status with The Chartered Institute of Marketing
  • Awarded Associate Chartered Institute of Marketing membership
  • Recipient of the IDM Award in General Data Protection Regulation

Let's Talk Strategy's blog is a GREAT resource for digital marketers.

Jenna Tiffany Let's Talk Strategy blog

31. Rebekah Radice

@RebekahRadice

About Rebekah:

Visit Rebeka’s blog for her take on social media marketing, video marketing, and more.

Rebeka Radice blog - women in marketing

Source: rebekahradice.com

32. Sue B. Zimmerman

@SueBZimmerman

About Sue:

  • Social media educator and consultant
  • Business coach
  • Keynote and breakout speaker
  • HuffPost Top 50
  • Instagram expert

In her blog, Sue teaches the secrets to becoming a savvy Instagram marketer.

33. Melanie Perkins

@MelanieCanva

About Melanie:

Follow Melanie if you, too, have “crazy-big dreams.”

women in marketing Melanie Perkins

Source: smartcompany.com.au

34. Ellen McGirt

@ellmcgirt

About Ellen:

  • Senior editor of Fortune magazine
  • Co-chair at The CEO Initiative
  • Award-winning business journalist
  • Writer for raceAhead, a newsletter on African-American, Native American, and Asian people in America
Ellen McGirt women in marketing

Source: fortune.com

35. Ann Smarty

@seosmarty

About Ann:

  • Founder of Viral Content Bee
  • Founder of MyBlogU
  • Brand manager at IMNinjas.com
  • Freelance SEO consultant
  • Editor-in-chief at Search Engine Journal
  • Contributor at Mashable and MakeUseOf

36. Talia Wolf

@TaliaGw

About Talia:

  • Founder of Conversioner
  • Founder of GetUpift
  • Conversion optimization consultant, trainer and speaker
  • Taught on stages such as Google, MozCon, CTAconf, and Search Love
  • Expert in emotional targeting persuasion

If your problem is leaks in your marketing funnel, stay updated with GetUplift's blog. Here’s an example of one of Talia’s posts.

women in marketing Talia Wolf

Sound interesting? Read the whole blog here.

37. Kristi Kellogg

@KristiKellogg

About Kristi:

  • CEO and Founder of Dazzling Digital
  • Writer and content strategist for Vogue, GlamourMag, Allure Magazine, Teen Vogue, Epicurious, and GC Magazine
  • SEO and content strategist at Conde Nast
  • Paid and organic social media marketer at Search Engine Journal
  • Digital marketing insights published in Search Engine Journal, Marketing Land, Search Engine Land, and 3Q Digital
  • Speaks at Social Pro, Digital Growth Summit, and Social Media Week

Here’s what they do at her company, Dazzling Digital.

Kristi Kellogg of Dazzling Digital - women in marketing

Source: dazzlingdigital.com

38. Christi Olson

@ChristiJOlson

About Christi:

  • Head of evangelism for search and advertising at Microsoft
  • Keynote speaker
  • Award judge at events like AdWeek, Dmexco, CES, 4A’s, and Search Insider Summit
  • Published columnist
  • Named one of the Top 25 Most Influential PPC Experts by PPC Hero
  • Recipient of the 2015 HeroConf Best Presentation Award
  • Member of board of advisors for Internet Marketing Association and Paid Search Association

Her blogs are packed with tips on how to create stronger relationships with consumers. Here’s an example.

women in marketing Christi Olson

39. Maya Pope-Chappell

@mayaj

About Maya:

  • Managing editor at LinkedIn News
  • Expert at audience engagement
  • Host of #HowIGotHere, a video series that highlights the career journeys of successful people
  • Social media engagement expert

40. Judith Lewis

@JudithLewis

Judith is an expert at creative business growth strategy, wine, and chocolate. Check out her sumptuous content at Mostly About Chocolate.

women in marketing - Judith Lewis of Mostly About Chocolate

Source: mostlyaboutchocolate.com

41. Stacey McNaught

@staceycav

About Stacey:

  • Founder of MacNaught Digital
  • SEO and content marketing consultant
  • SEO trainer
  • Speaker at Mozcon Seattle, BrightonSEO, SearchLove London, SASCon, Learning Inbound, and SMX London

Read her SEO and Content Marketing blog here.

Stacey McNaught blog - women in marketing

42. Carrie Hill

@CarrieHill

About Carrie:

43. Taz Thornton

@TazThornton

About Taz:

Taz is inspirational because like many of us, her life didn’t start off easy. Read her whole story here. Additionally, she's an ex-journalist and formerly co-owner of a digital, PR and marketing business.

Taz Thornton women in marketing

44. Laura Crimmons

@lauracrimmons

About Laura:

  • Senior digital manager at Ringier
  • Founder of Silverthorn, PR agency
  • Winner of PR Moment’s Young Professional of the Year, 2017
  • The Drum’s 2018 and 2017 50 Women in Digital Under 30
  • Shortlisted for the CIPR’s Outstanding Young Communicator, 2017
  • Speaker at events such as INBOUND, SMX Munich, PRmoment, UnGagged Vegas, Turning Fest, Learn Inbound, and BrightonSEO
  • Judge at PRWeek Awards, UK Search Awards, UK Content Awards, and MENA Search Awards

45. Kelsey Jones

@wonderwall7

About Kelsey:

  • SEO wordsmith at Moz
  • Executive editor at Search Engine Journal, 2014-2017
  • Speaker at State of Search, Digital Olympus, SEJ Summit, Online Marketing Institute, Pubcon, Digital Marketing Institute, and Launch That
  • Clients: Yelp, Salesforce, Tophatter, Gazelle, Bounty, Intuit, Marketing Evolution, Woobox, Contour Living, and Ford
  • Judge at the U.S. Search Awards

Learn more about Kelsey and her journey in SEJ's feature blog.

Kelsey Jones women in marketing

46. Viola Eva

Find Viola on LinkedIn

About Viola:

  • Founder of Flow SEO
  • SEO consultant
  • Digital entrepreneur
  • Speaker and educator
  • PwC Excellence Award for Outstanding Growth in 2012

47. Goldie Chan

@GoldieChan

About Goldie:

  • Founder of Warm Robots
  • Contributor to Forbe’s personal branding and storytelling
  • Social media instructor and author: LinkedIn Top Voice
  • Professional speaker at National Speakers Bureau and Global Speakers Agency
  • Recipient of the Leading through Education, Activism, and Diversity award
  • Excellent in Teaching award

Goldie is an expert at blogging and web design. Check out her content here.

Goldie Chan woman in marketing

48. Shani Taylor

@shanictaylor

About Shani:

  • Manager, Enterprise Customer Success at Airtable
  • Company Champion (Employee of the Year 2011 and 2012)
  • Web Summit MBA Scholar
  • HHS Innovates Semi-Finalist
  • National Institute of Health Award Merit

Blog: medium.com/@shanitaylor

49. Lisa Myers

@LisaDMyers

About Lisa:

  • Ceo and founder of award-winning SEO agency Verve Search
  • BIMA100 – CEO and Leaders 2017
  • Awards: Search Personality of the Year, B2B Marketing Newcomer of the Year, Blackberry Women and Technolgoy Awards, Management Today 35 Women under 35, UK Search Awards 2011
  • Founder of SEO-Chicks.com
  • Co-founder of Stateofsearch.com

50. Cindy Krum

@Suzzicks

About Cindy:

According to this reader, Cindy’s book is “the only book on mobile marketing worth reading.”

Cindy Krum book review

Source: amazon.com

Join the waitlist for Unlearn Essay Writing

Follow the Top Women in Marketing for Inspiration and Success

Inspiration is a GREAT motivator toward success.

And with this huge list of the top women in marketing, you no doubt found a bunch of inspiring mentors, coaches, and leaders to spark your own marketing journey.

Do you have any to add? ❤️ (This is by no means a comprehensive or complete list.)

Let me know in the comments!

50 women in marketing to follow in 2020 and beyond

10 thoughts on “50 Women in Marketing to Follow in 2020 and Beyond

    1. You are so welcome, Ardath! I'm so glad you enjoyed the list. Thank you for adding your talents to our industry! ❤️

  1. Thanks so much for including me in this awesome list – I’m a ex journalist and formerly co-owner of a digital, PR and marketing business too.

    What an auspicious group to be included with!

    Much gratitude xx

  2. The lack of women of color, especially black women, on this list is incredibly disappointing. And the ones included on this list are largely not actually marketing, but rather in general communications fields. Are there that few women of color in marketing? How can women be celebrated while excluding entire demographics?

    1. I have not excluded entire demographics, CiCi. In fact, less than half this list is white — and that is on purpose. The remaining (over 50%) is comprised of black women (I have three here!), Asian, Israeli, Moroccan, Russian, and many other heritages. Have you taken the time to review and follow each remarkable lady here? I think it's important to get to know them all before judging me for leaving entire races out — which I was purposeful, in fact, about NOT doing.

  3. I have one to add! Katie Robbert from Trust Insights. She is co-founder with Chris Penn and I've gotten to know her really well in the past couple of years. She is INCREDIBLE! Definitely someone to put on your radar.

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