Workshop: Content Marketing for Ecommerce
Learn How to Create SEO Content For Ecommerce Products & Brands
What’s In the Content Hacker Academy Content Marketing for Ecommerce Workshop?
Practical one-hour content marketing for ecommerce workshop, focused on helping you build and retain solid, tangible product-targeted SEO blogging and marketing skills in the shortest amount of time possible.
This class is created and led by Julia McCoy, content marketing leader ($4M+ in ecommerce sales, 100% of which was built through content marketing – read her Forbes story).
Made for:
Ecommerce Agencies & Teams
Increase your team’s skill on a massive level by having all of them learn holistic, SEO-centric ecommerce marketing practices that work in the 2020s to build real trust and conversions. Bosses, get ready to see your team produce results!
Ecommerce Brand Marketers
Marketers, learn how to build ecommerce brands from the ground up and compete with the biggest ecommerce brands with Julia’s powerful, holistic SEO content marketing techniques. Julia is responsible for over $5M in ecommerce sales!
Is there a problem with your ecommerce brand?
If you’re like many ecommerce startups, it’s funding.
Sure, you love your brand. You have huge dreams for it. You know you offer something your competitors don’t.
But they’re WAY ahead of you in the funding department.
They have six and even seven figures behind them.
They can hire expensive marketers and spend thousands of dollars on ads.
This makes you wonder: is going up against them worth it?
Do you have any hope…
…or should you be content with remaining in the shadows as these huge ecommerce brands take center stage?
(Hint: you don’t have to.)
Content Marketing for Ecommerce: The Secret Behind Growing Your Brand, Even without Funding
Want to know something exciting?
Ok, let me spill the beans.
There is a way to grow your ecommerce brand even without large funding.
Yup, even without a single marketing agency behind you, or a single dollar spent on ads.
The secret is content marketing.
If you haven’t heard of it yet, content marketing is the brand of marketing that focuses on value first, sales second.
That’s why it’s so popular in today’s world, where trust is at an all-time low and people are willing to spend money on ad blockers.
Now, here’s the best news.
You can start your content marketing campaign even if your pockets are empty.
(I know, because I started mine with nothing but $75.)
Does it work?
You bet!
Take a look at these stunning stats:
- Content marketing is worth $400 billion this year, and it’s predicted to grow to $600 billion in the next three years. (Nope, it’s not an obscure form of marketing only penniless people do.)
- SEO drives 1000% more traffic than organic social media. (BrightEdge)
- There are currently seven billion searches per day on Google. (Worldometers)
- 72% of marketers say content marketing increases engagement. (CMI)
- 51% of shoppers say they do a Google search before they decide to buy something. (Think with Google)
The truth is, the world is different from what it used to be.
People avoid ads. No one wants to feel that they’re being rammed through a funnel. Buyers are skeptical, and do thorough research before making a single purchase.
Back in 2008, Seth Godin said the only marketing that’s left is content marketing.
And in 2021, he’s right; the #1 way to build solid trust and a lasting relationship with buyers is through content marketing.
Learn Content Marketing
The Secrets and Strategies for Growing Your Ecommerce Brand without Ad Spend
I know, it sounds crazy.
Can you really beat out companies with huge funding through content marketing?
My answer: YES.
You see, content marketing is like building a long-term friendship.
Your first focus is to give your audience value. You educate, entertain, and help them with their problems. Through stellar content, you set yourself up as an authority in your space.
Naturally, when it comes time to buy, yours will be the first brand that pops into your audience’s mind.
See where I’m going with this?
Content marketing is the opposite of pushy, salesy, and sleazy.
It’s genuine, empathetic, and value based.
And in today’s world of scams and low-level trust, it’s the #1 way to build your brand.
So, are you ready to do content marketing for ecommerce?
If you’re shouting “YES,” you’ve come to the right place.
Content Marketing for Ecommerce: My One-Hour Workshop Teaching You How to Build a Content Marketing Campaign so You Can Sell Products Like Crazy without Huge Funding
Want to know the secrets behind a working content marketing campaign?
I’d love to share them with you.
That’s exactly why I created the Content Marketing for Ecommerce workshop.
In this workshop, I’ll guide you through the steps of building your own campaign from scratch.
Inside the Content Marketing for Ecommerce workshop, I’ll show you:
- How to use SEO blogging to bring in hot leads and new revenue streams for your brand
- How to build a relationship of trust with your prospects, so you’re the one they buy from when they’re ready
- The secret behind answering buyers’ questions before they buy, so it’s you they choose when they pull out their wallets
- How to set up your product page for high conversions (one of our clients ordered 40 descriptions from my content agency Express Writers, and saw a 77% increase in search)
- A step-by-step guide on finding strategic topics for your content
- How to structure your blogs so they rank on Google and pull in a ton of leads
- How to update content so it’s constantly pulling in prospects and sales
- Plus, so much more!
Now, here’s the best part about this workshop.
It’s not a random, generic, regurgitated lesson packed with tips you can get for free online.
What it is instead: a personal experience.
I did my best to make this workshop about you and your ecommerce brand.
That’s why I’ve included a downloadable workbook, cheat sheets, exercises, and guides.
I want you to think of this not as another random skillset to learn…
…but a personal journey towards success for your ecommerce brand.
My promise to you with this workshop is that you’ll go from lost and discouraged because your competitors have millions in funding and you have zero…
…to confidently planning your way to the top of the SERPs, snagging those hot leads, and selling like crazy because you’ve built a solid relationship with your audience.
Hi! I’m Julia McCoy, Founder and CEO of Express Writers, a 7-Figure Ecommerce Brand
Here’s a true story about me.
Back in the day (2011) I started out with nothing but $75.
I was only 19 and had no idea how to grow a business from scratch.
Plus, I was living in an actual, real-life cult, and had no one to encourage or guide me in the direction I wanted to take: building my own online business.
But I took the leap.
I started my tiny content agency, Express Writers.
To be honest, I had nothing. Zero investors. Zero funding. Zero people in my network.
All I did have?
A passion for writing and an equal love for helping my clients with their goals.
From these two components, I built my content marketing campaign.
No, it wasn’t easy.
There were bumps in the road.
I fell down countless times, and had to crawl on hands and knees before getting back up.
But I made it.
Through consistent content marketing and building a solid relationship of trust with my clients, I skyrocketed my agency into a 7-figure ecommerce brand.
Today, we’re winning.
We’ve beat out our competitors, even the ones who started out with huge funding.
We have 90+ happy employees and 5,000+ satisfied clients.
We’ve made over $5 million in sales.
Here’s a look at just one month of sales data.
The point is, if I could do it, you can do it too.
I mean, I was:
- A college dropout
- Broke, with only $75 in my pocket
- Living in a cult, with zero people rallying behind me
If I could beat the odds and succeed in ecommerce through content marketing, so can you.
Now, here’s the best part.
It doesn’t have to take you as long as it took me.
You don’t need to go down all the winding roads of guesswork and trial and error the way I did.
Because I’ve been there, done that, for you.
And in my one-hour workshop, I’ll give you a content marketing map that takes you straight to your goal.
What Students Say About The Content Hacker™ Academy
"I love all the valuable information you provide in the Unlearn Essay Writing Course. For me it's the first time I do a course on writing, and I really wanted to do it because I have been writing in social media and my blog for the past months, and all this time I just felt clueless. With your course I have received enough knowledge and resources so as to get me started and feel I will now know what I'm doing.
Another thing which I love about the course is the format. It's just beautiful. Compared to other courses which are recordings of live sessions, the refined style of your course is truly inspiring, engaging, and educational.
Kind regards ❤️ Marielle"
Read Marielle's first article, which she wrote and published through the guidance of the Unlearn Essay Writing Course!
—Marielle Fois, Coach & Content Creator
“I’m really going slow with The Unlearn Essay Writing Course and taking my time so I can absorb as much as possible to improve my writing. I love it!“
—Nicole Kolesar, Founder of KPress Copywriting
"I just want to say thank you Julia McCoy for sharing your "secrets" in the Workshop-Style Set up for success, in The Unlearn Essay Writing Course.
This tutorial was very interesting to understand the creative process."—Pascal Lanot, Writer
"Julia's Unlearn Essay Writing course is insightful and accessible. It has long term value that will benefit students for the long haul. I'm so grateful that a friend recommended I take this course. I'm honored to do the same for you!"
—Pete Ziolkowski, Content Creator
“I spent some time yesterday working through The Unlearn Essay Writing Course modules and, as always, super impressed with your thoroughness and I love the time built in to TAKE ACTION. I absolutely love the background music you chose too, it just makes the whole thing seem relaxing, inviting, and like I am working with a higher purpose! ?”
—Sarah Schaefer Christopher, Writer at Sarah S. Christopher
“As a published playwright and a veteran teacher of English for over 20 years, I consider myself a writer, but writing for social media and the internet really is a different animal. If you want to feel really confident about your social media content writing, then you want to take Julia’s Unlearn Essay Writing Course. It’s an incredible experience where you unlearn all your bad behavior and learn all the good behavior on how to do the correct type of writing for digital platforms.
Because this class is an online class, it takes you on a personal journey, you can go as fast as or as slow as you want and you can even repeat the lessons. Each module comes with its own downloadable workbook, again that you can print out and look at whenever you want, this is an incredible addition just to having the online classes.
The course gives you an approach that you can use for online writing that you can use over and over again, while still keeping your writing fresh and your personality front and center. Julia isn’t offering you a template, she’s offering you a system of thinking and communicating, this is paramount in today’s social media world, it gives you the newest tools and the freshest voices to follow. So, if you want to be a content writer, then this is the class for you. Don’t wait. Sign up today. You won’t be sorry.”
—Sura Rosenberg, Content Creator at Two Heads Video Marketing
"I am very excited to have become a Certified Content Strategist via Julia's Content Strategy & Marketing Course! I am passionate about developing websites, but I had been looking to go beyond just giving my clients an attractive, functioning spot on the internet. Discovering Julia's passion for creating, presenting, and promoting excellent content was the perfect fit for gaining a skill and service that I wanted to offer. I came away from the course feeling confident, energized, and eager to serve my clients." Bruce Thede, Web Developer at brucethede.com
—Bruce Thede, Web Developer, brucethede.com
"I’m a freelance copywriter based in the UK. I’ve just finished your content strategy course and I was really impressed (I keep going back to your videos to check things!) Honestly your course is amazing and far more practical than anything I could find offered by anyone else." Claire Hewson, Freelancer at WriteSpark
—Claire Hewson, Freelancer
"The CS&M course is well organized, easy to understand, and highly usable, meaning you can apply it right away. Julia makes use of more than just her own resources, as well–she draws on the wisdom of other influencers in the industry with proven success. Real studies and statistics support her claims, so she’s not just opinionating. Julia is also amazing at feedback–she answers promptly and provides highly useful answers and examples. This course has been so informative, endlessly fascinating, and even fun–which is how I know I’m in the right industry. Thank you, Julia, for your tireless help and deeply comprehensive answers to my questions in the FB group–I’ve not experienced that from an instructor in a while! I’m ultimately grateful that you’ve provided this amazing journey, as it’s kept me in a more positive place in a year of negativity and difficulty by giving me purpose, direction, and exercise for my brain."
—Elizabeth Dodd, Freelancer
"This course is one of the BEST I’ve seen! Love it." (Gina used The Content Strategy & Marketing Course to build her own content marketing business selling Done-For-You free challenges.)
—Gina Bernier, Copywriter & Strategist at ginabernier.com
"IMO every bit of info you absorb from The Content Strategy & Marketing Course can make your a more valuable content writer, especially if your client doesn’t have an experienced content strategist."
—John Pratt
“I am going through Module 2 in The Content Strategy & Marketing Course regarding audience persona and Facebook ads. The module alone is worth the price of the course. I have paid dozens of so-called experts over the past two years, not to mention actual ad costs, and NONE of the people I hired came close to helping me like this module. I finally know how to build a persona and use FB ads in a targeted way. Now, just collecting survey results. By the way, I discovered my audience persona is the EXACT audience I want to target, just didn’t know how until this course.”
—Kimberly Raya, Founder at kimsaeed.com
"I can’t thank you enough for everything that you do. I still remember when I decided to research content writing and your video came up on YouTube. Thank God that it did. I loved how you explained everything so clearly and I felt empowered to pursue this skill.
Your programs and guides have been a great experience and I appreciate the time you took to teach the course, and I am looking forward to using my newfound skills as a content writer.”
—Majd Moussa, Entrepreneur & Content Creator
"If you're considering hiring Julia to train you, DO IT. She puts so much time and effort into her coaching, her courses, and her recommendations to your exact needs. You will walk away with a plan of action to get to your next step, and peace of mind that you're being coached by the absolute best of the best in the content marketing world. My advice if you hire Julia as your coach: Spend time answering her pre-session questions thoroughly--that will help Julia get to know you more, determine the best recommendations and action items for you and help you see strengths/skills that you didn't know you had."
—Sarah Greenberg, Freelance Content Marketer
"Since creating my strategy in The Content Strategy & Marketing Course, I have even more ideas that I am going to add to it. Truly a stellar course with so much good content, and taking action step-by-step as I went through the lessons made it all make so much sense. Cheers to you and thank you, Julia!"
—Sarah Schaefer Christoper, Freelance Copywriter & Entrepreneur
"I don't know how I found Julia, but I'm glad I did. Her course materials are comprehensive and up to date. After learning the groundwork, you will have the skills to write optimized and interesting posts. She introduces you to many of the cutting edge data tools out there (SEMrush, BuzzSumo, Ahrefs to name a few). Her Practical Content Strategy and Marketing Course and the Expert SEO Content Writer Course were great! Julia has taught me enough to start getting great ideas for a future in the content marketing industry. Go for it!"
—Stuart Williams, Content Creator at The Consciousness Portal
"I want to give Julia and her course a big endorsement. Her course is a complete game changer if you're looking to create content that will engage your audience, and WILL make you money. Personally, I don't want to waste time writing for the sake of writing and hoping it gets views. Her course breaks down exactly what you need to do, step-by-step. My favorite part? Access to Julia! You get your questions ANSWERED. If you're on the fence about this, what I can tell you -- if you DO the work, you are guaranteeing yourself success. There's no question this course is gold. But it's only gold if you execute on it. Thank you, Julia, for this course! The best part, I almost forgot to say -- the course continues to get better! She brings in speakers and updates the material all the time, which is amazing."
—Zee Ali
"With so many courses on the market, it is difficult to determine which ones will actually be transformative. Consuming education in the digital space and learning for real world application are two different objectives. This course provides the latter; using a practical step-by-step approach with real time practice in order to build skills while learning. As a writer, and through this course, I have been able to get to know myself better. When I decided to completely abandon my 20-year banking career to follow my passion and become a writer, I knew I needed to invest in a program committed to my long term success goals. This is that course!"
—Katie Gibbons
“I wish I'd found Julia's courses sooner. It's given me everything I needed to learn about content marketing as I started my own content business!"
—Angelina Dickinson
“As a digital strategist, I've been able to grow my end profits with the course and apply what I learned from Julia to create high ROI content, ultimately turbo-charging my content strategy game.”
—Mariana Norton
“I've used Julia's Content Strategy & Marketing Course to improve my ability to understand and build a full content strategy, and convince potential clients why content is important. The knowledge I've gained has even helped position me as one of the few content marketing pioneers in Calgary."
—Brittany Brander
"I've already gone through the whole Process Map and I'm so impressed! I run a content marketing agency and we are at the scaling stage, and this is just what I needed, especially Airtable.I love that you use it, I just downloaded it last week to start delegating content out!Thanks for the amazing resource."—Jessica Bennett, Owner and Content Creator at Got Writer's Block
"I can’t thank you enough for everything that you do. I still remember when I decided to research content writing and your video came up on YouTube. Thank God that it did. I loved how you explained everything so clearly and I felt empowered to pursue this skill.
Your programs and guides have been a great experience and I appreciate the time you took to teach the course, and I am looking forward to using my newfound skills as a content writer.”
—Majd Moussa, Entrepreneur & Content Creator
"Julia, the way you give is unparalleled!"
—Margaret O., Content Creator
"In terms of design, the Content Hacker™ Process Map is well balanced and easy to read. I love how you were able to include mentions of who to hire if someone does not want to do some of these steps. This guide removed the worry of what's next when there really is a lot to do and to understand. My team member is updating our checklist with a few missing items."
—Zee Ali, Founder at ZSwag.com
A Sneak Peek into the Content Marketing for Ecommerce Workshop
When you enroll in the Content Marketing for Ecommerce workshop, you’ll get instant lifetime access to the one-hour training workshop. You’ll also get a downloadable workbook, charts, exercises, and everything you need to get the success you dream of for your ecommerce brand.
Here’s a quick look inside the workshop:
- Introduction and Welcome! I give you pointers on what to expect and how you can best use the workshop.
- SEO Blogging for Ecommerce. The why of SEO blogging and how you can use it to rank on Google and pull in a ton of leads.
- BEFORE You Blog: Get your SEO Ecommerce Product Descriptions Written. My secret sauce on writing product descriptions that boost searches and sales.
- How to Find Topics & Keywords to Pull in Ecommerce Traffic. An SEO blogging strategy that helps you pull in your ideal traffic. (With a template and exercise)
- How to Structure and Write Traffic-Earning SEO Blogs to Win Ecommerce Conversions. The secret structure of SEO blogs that rank in the SERPs and win a ton of traffic.
- How to Maintain Your Ecommerce Content Marketing Over Time. Maintenance secrets to get you more and more traffic over time.
Content Marketing for Ecommerce: Skyrocket Sales even without Huge Funding
ONE-TIME PAYMENT
$199 $27
- When you enroll in Content Marketing for Ecommerce, you’ll get instant lifetime access to the one-hour training workshop. You’ll also get a downloadable workbook, template, guides, and everything you need to master content marketing, so you can use it to rank on Google and pull in a steady stream of high-quality leads.
- 1 module & downloadable guides, references, worksheets
- Learn in-depth, SEO-focused content marketing strategies for ecommerce brands in advanced video tutorials with Julia
- One-hour workshop recorded by Julia, produced by our video production team
- Private student group with access to Julia
- Lifetime student community & workshop access
The Content Hacker™ Satisfaction Guarantee
We offer a 7-day money-back guarantee. We want you to take zero percent of the risk — we’re taking all of it! But, this workshop isn’t for students who plan to binge-watch all the videos and download all the materials, or simply get their toes wet and “see” without commitment, then decide to ask us for their money back.
To receive our 100% money-back guarantee, there is a requirement: you’ll have to study the whole workshop and complete all the exercises. If you put serious work ethic into it and still don’t see improvement in your content marketing, you’re entitled to a full refund.
That being said, I’m super confident this won’t happen. When you go through the course, watch the videos, and do the exercises, YOU WILL learn the skills and techniques behind winning with content marketing. Guaranteed!
Cheers to your success! – Julia
