Learn How to Set Up Your Freelance Business with Elna Cain


Take Your Freelancing from Cheap Gigs to a Steady Stream of High-Paying Clients with Expert Elna Cain


See the Workshop Curriculum





What’s In the Content Hacker Academy Learn How to Set Up Your Freelance Business Workshop?

A value-packed one-hour class, focused on helping you build marketable, useful freelance business skills in the shortest amount of time possible. Led by Julia McCoy and guest expert, veteran freelancer Elna Cain. All video content, templates, and student workbooks unlock immediately when you enroll.

Learn How to Set Up Your Freelance Business

Made for:

teams content hacker workshop

Freelancers Ready to Do More

Grow your income and add multiple streams to form your business “building” online. Learn from Elna on strategies besides freelance writing, like adding printables, downloadables, and more.

marketers content hacker workshop

Solopreneurs Ready to Freelance

Have you always wanted to learn how to build your own freelance business? This workshop is perfect for you. Elna Cain is a master freelancer, a mom who built her business in just six months. You’ll learn from one of the best.

Feeling stuck as a freelancer?

I know, you started out with big dreams.

You quit your nine to five to jump into the life they promised would give you freedom, joy, and pride.

And in the beginning, it was exciting.

You loved working in your PJs, and that first Upwork client you landed?

It was awesome.

But it’s been a long time since then.

Honestly, the magic is wearing off.

You’re exhausted sending proposals on Upwork and other freelancing websites.

You land a few clients, but they’re low-paying and far apart.

You’re working endlessly, but not earning enough to live your dream life.

Sometimes you ask yourself, “Should I have stayed at my nine to five? What am I missing? Did they lie when they described how awesome a freelancer’s life is?”

If only you knew how to do it like other freelancers in your space. (The ones who command six or even seven figures and only work with clients they love.)

If only there were a blueprint you could follow to get their kind of success.

(Hint: there is.)

julia mccoy confused

See the Workshop Curriculum



The Truth About Freelancing Success

(Hint: It’s Not Years of Experience on Upwork)

The truth about freelancing is that it’s not a get-rich-quick scheme.

Those superstars who now earn six or seven figures and have a steady stream of dream clients?

They didn’t get there overnight.

It took work. It took hustle. It took growth, even when growing was painful.

But here’s another truth you might not have known:

Success as a freelancer doesn’t have to take as long as you think.

Because right now, maybe you’re thinking it’ll take forever.

  • It’s a race to the bottom competing for low-paying gigs on freelancing sites.
  • You’re up against people who are willing to do extra complex work for peanuts.
  • You’re up against people who have been on the platforms longer than you and have collected multiple star ratings.
  • You’ve started with cheap clients and are waiting to gain stars and reviews, but have no idea how long it will take you to earn a decent living.

If this is you, stop right now.

I’m here to tell you, Upwork is not the place you should be building your freelancing career.

(Nor is any other freelancing site.)


Stay there, and you’ll be forever racing to the bottom for low-paying gigs.

You’ll be forever doubting yourself and wondering where you’ll get your next client.

Plus, Upwork collects up to 20% of all your earnings.

If you want to be like the superstar freelancers who enjoy the best clients and a life of total freedom…

what you must do is set yourself up as a business.

That’s the secret to freelancing success.

freelancer workshop

See the Workshop Curriculum



How to Set Up a Successful Freelancing Business: Stop Thinking of Yourself as a “Freelancer”

professional online writing course

The problem with freelancers is that they’re stuck with the employee mindset.

They think of themselves as “working for” someone.

They work their a**es off on cheap gigs and accept any client who approaches them, hoping more work will help strengthen their portfolio.

If you’re like this, I’m sorry to tell you that before you start seeing success…

…you need to change your mindset.


Because the truth is, the brand of freelancing that gains huge success online and leads to giant clients and a steady stream of income…

…isn’t the small-time Upwork brand.

It’s being the CEO of your own business, even if you never hire a single employee to work for you.

It’s earning the respect of clients and showcasing what you can do, so they’re happy to pay you what you ask.

So if you want to grow and live the life of your dreams, stop thinking of yourself as a freelancer.

Start thinking of yourself as a business.

Set yourself up that way.

The only question is, how?

If you’re eager to know the answer, you’ve come to the right place.

Freelance Business Setup Training with Elna Cain: A One-Hour Training Workshop Teaching You the Secrets Behind Successful Freelancing

Want to get the formula for setting up your own successful freelance business?

I’d love to help you.

That’s exactly why I invited Elna Cain to speak in my new workshop, Freelance Business Setup Training.

Now, here’s the great thing about Elna.

She was once like you.

A struggling freelancer, competing for cheap clients on Upwork. Lost, confused, wondering what to do next to scale.

Today, she’s a thriving solopreneur who commands up to $250 per blog.

She offers a wide range of services, from digital marketing to copywriting.

Plus, she accomplished all this in only six months!

freelancer business setup with elna cain

And in this one-hour Freelancer Business Setup Workshop, Elna takes center stage to share exactly how she did it. (And how you can do it too.) You’ll learn:

  • The freelance business discovery process (what you should do before setting up your freelance business)
  • The ABC of building a superstar portfolio to wow clients with your skills and credibility
  • How to find and land top-notch, high-paying “dream” clients
  • How to avoid being seen as a “hobby” freelancer (the kind who lands nothing but cheap gigs)
  • The #1 asset you should invest in today if you want to start landing great clients
  • How to consistently get clients, even without ads and cold pitching
  • How to build a client-attraction magnet
  • How to scale (even if you don’t want to start an agency, hire people, and build a team)
  • And so much more!

Know what you’ll love most about this workshop?

It’s not the too-familiar, regurgitated information you see repeatedly online.

It’s a personal experience: Elna’s own journey, secrets, and tips shared with you.

Plus, you’ll also get a downloadable workbook, summaries, and guides aimed to help you go in a straight line towards your goals.

In only one hour, you’ll go from scratching your head, wondering when and how you’ll land your next client…

…to knowing the exact formula and steps that will take you to success.

Enroll Now

My Special Guest, Elna Cain, Is a Mom of Twins Who Quit Her Job and Built a Successful Freelancing Business in Only Six Months

elna cain

When Elna Cain started out, she was just like you.

She didn’t know much about earning a living online.

In fact, barely a year ago, she was sitting on her couch after tucking her 18-month-old twins for the night.

That’s when her husband asked her the question that changed her life.

“Don’t you use the internet for anything else besides YouTube?”

It was then that Elna started on her journey as a freelancer.

At first, she started small, earning a measly $1.50 per post.

But she didn’t get discouraged. She pushed forward, learning all she could. She built her portfolio, hopped off Upwork, and created a stunning client-generating magnet.

Only six months later, Elna replaced her full-time salary as a teacher with freelance blogging.

Today, she earns up to $250 per post and offers other services such as copywriting and digital marketing.

So the truth is, it’s not about how “smart” you are or how much experience you’ve had.

Elna scaled quickly, going from clueless beginner to savvy solopreneur in only six months.

And you can do it too, when you have the formula for doing it right.

In our own hour workshop, Freelance Business Setup Training, Elna and I will show you how to do it. Step by step.

What Students Say About The Content Hacker™ Academy


“As a published playwright and a veteran teacher of English for over 20 years, I consider myself a writer, but writing for social media and the internet really is a different animal. If you want to feel really confident about your social media content writing, then you want to take Julia’s Unlearn Essay Writing Course. It’s an incredible experience where you unlearn all your bad behavior and learn all the good behavior on how to do the correct type of writing for digital platforms.

Because this class is an online class, it takes you on a personal journey, you can go as fast as or as slow as you want and you can even repeat the lessons. Each module comes with its own downloadable workbook, again that you can print out and look at whenever you want, this is an incredible addition just to having the online classes.

The course gives you an approach that you can use for online writing that you can use over and over again, while still keeping your writing fresh and your personality front and center. Julia isn’t offering you a template, she’s offering you a system of thinking and communicating, this is paramount in today’s social media world, it gives you the newest tools and the freshest voices to follow. So, if you want to be a content writer, then this is the class for you. Don’t wait. Sign up today. You won’t be sorry.”

—Sura Rosenberg, Content Creator at Two Heads Video Marketing

“I spent some time yesterday working through The Unlearn Essay Writing Course modules and, as always, super impressed with your thoroughness and I love the time built in to TAKE ACTION. I absolutely love the background music you chose too, it just makes the whole thing seem relaxing, inviting, and like I am working with a higher purpose! ?”

—Sarah Schaefer Christopher, Writer at Sarah S. Christopher

“I’m really going slow with The Unlearn Essay Writing Course and taking my time so I can absorb as much as possible to improve my writing. I love it!“

nicole kolesar
—Nicole Kolesar, Founder of KPress Copywriting

"I just want to say thank you Julia McCoy for sharing your "secrets" in the Workshop-Style Set up for success, in The Unlearn Essay Writing Course.
This tutorial was very interesting to understand the creative process."

—Pascal Lanot, Writer

"I love all the valuable information you provide in the Unlearn Essay Writing Course. For me it's the first time I do a course on writing, and I really wanted to do it because I have been writing in social media and my blog for the past months, and all this time I just felt clueless. With your course I have received enough knowledge and resources so as to get me started and feel I will now know what I'm doing.

Another thing which I love about the course is the format. It's just beautiful. Compared to other courses which are recordings of live sessions, the refined style of your course is truly inspiring, engaging, and educational.

Kind regards ❤️  Marielle"

Read Marielle's first article, which she wrote and published through the guidance of the Unlearn Essay Writing Course!

—Marielle Fois, Coach & Content Creator

"Julia's Unlearn Essay Writing course is insightful and accessible. It has long term value that will benefit students for the long haul. I'm so grateful that a friend recommended I take this course. I'm honored to do the same for you!"

Pete Ziolkowski Content Creator, Pastor
—Pete Ziolkowski, Content Creator

"I want to give Julia and her course a big endorsement. Her course is a complete game changer if you're looking to create content that will engage your audience, and WILL make you money. Personally, I don't want to waste time writing for the sake of writing and hoping it gets views. Her course breaks down exactly what you need to do, step-by-step. My favorite part? Access to Julia! You get your questions ANSWERED. If you're on the fence about this, what I can tell you -- if you DO the work, you are guaranteeing yourself success. There's no question this course is gold. But it's only gold if you execute on it. Thank you, Julia, for this course! The best part, I almost forgot to say -- the course continues to get better! She brings in speakers and updates the material all the time, which is amazing."

zee ali - content hacker student
—Zee Ali

"I don't know how I found Julia, but I'm glad I did. Her course materials are comprehensive and up to date. After learning the groundwork, you will have the skills to write optimized and interesting posts. She introduces you to many of the cutting edge data tools out there (SEMrush, BuzzSumo, Ahrefs to name a few). Her Practical Content Strategy and Marketing Course and the Expert SEO Content Writer Course were great! Julia has taught me enough to start getting great ideas for a future in the content marketing industry. Go for it!"

stuart williams
—Stuart Williams, Content Creator at The Consciousness Portal

"This course is one of the BEST I’ve seen! Love it." (Gina used The Content Strategy & Marketing Course to build her own content marketing business selling Done-For-You free challenges.)

gina bernier
—Gina Bernier, Copywriter & Strategist at ginabernier.com

“I am going through Module 2 in The Content Strategy & Marketing Course regarding audience persona and Facebook ads. The module alone is worth the price of the course. I have paid dozens of so-called experts over the past two years, not to mention actual ad costs, and NONE of the people I hired came close to helping me like this module. I finally know how to build a persona and use FB ads in a targeted way. Now, just collecting survey results. By the way, I discovered my audience persona is the EXACT audience I want to target, just didn’t know how until this course.”

—Kimberly Raya, Founder at kimsaeed.com

"IMO every bit of info you absorb from The Content Strategy & Marketing Course can make your a more valuable content writer, especially if your client doesn’t have an experienced content strategist."

john pratt
—John Pratt

"I can’t thank you enough for everything that you do. I still remember when I decided to research content writing and your video came up on YouTube. Thank God that it did. I loved how you explained everything so clearly and I felt empowered to pursue this skill.

Your programs and guides have been a great experience and I appreciate the time you took to teach the course, and I am looking forward to using my newfound skills as a content writer.”

majid moussa
—Majd Moussa, Entrepreneur & Content Creator

"I am very excited to have become a Certified Content Strategist via Julia's Content Strategy & Marketing Course! I am passionate about developing websites, but I had been looking to go beyond just giving my clients an attractive, functioning spot on the internet. Discovering Julia's passion for creating, presenting, and promoting excellent content was the perfect fit for gaining a skill and service that I wanted to offer. I came away from the course feeling confident, energized, and eager to serve my clients." Bruce Thede, Web Developer at brucethede.com

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—Bruce Thede, Web Developer, brucethede.com

"Since creating my strategy in The Content Strategy & Marketing Course, I have even more ideas that I am going to add to it. ​Truly a stellar course with so much good content, ​and taking action step-by-step as I went through the lessons made it all make so much sense.​ Cheers to you and thank you, Julia!"

—Sarah Schaefer Christoper, Freelance Copywriter & Entrepreneur

"The CS&M course is well organized, easy to understand, and highly usable, meaning you can apply it right away. Julia makes use of more than just her own resources, as well–she draws on the wisdom of other influencers in the industry with proven success. Real studies and statistics support her claims, so she’s not just opinionating. Julia is also amazing at feedback–she answers promptly and provides highly useful answers and examples. This course has been so informative, endlessly fascinating, and even fun–which is how I know I’m in the right industry. Thank you, Julia, for your tireless help and deeply comprehensive answers to my questions in the FB group–I’ve not experienced that from an instructor in a while! I’m ultimately grateful that you’ve provided this amazing journey, as it’s kept me in a more positive place in a year of negativity and difficulty by giving me purpose, direction, and exercise for my brain."

elizabeth dodd, content strategy course student
—Elizabeth Dodd, Freelancer

"I’m a freelance copywriter based in the UK. I’ve just finished your content strategy course and I was really impressed (I keep going back to your videos to check things!) Honestly your course is amazing and far more practical than anything I could find offered by anyone else." Claire Hewson, Freelancer at WriteSpark

claire - content strategy course student
—Claire Hewson, Freelancer

"If you're considering hiring Julia to train you, DO IT. She puts so much time and effort into her coaching, her courses, and her recommendations to your exact needs. You will walk away with a plan of action to get to your next step, and peace of mind that you're being coached by the absolute best of the best in the content marketing world. My advice if you hire Julia as your coach: Spend time answering her pre-session questions thoroughly--that will help Julia get to know you more, determine the best recommendations and action items for you and help you see strengths/skills that you didn't know you had."

sarah greenberg alumni
—Sarah Greenberg, Freelance Content Marketer

"With so many courses on the market, it is difficult to determine which ones will actually be transformative. Consuming education in the digital space and learning for real world application are two different objectives. This course provides the latter; using a practical step-by-step approach with real time practice in order to build skills while learning. As a writer, and through this course, I have been able to get to know myself better. When I decided to completely abandon my 20-year banking career to follow my passion and become a writer, I knew I needed to invest in a program committed to my long term success goals. This is that course!"

kate gibbons content hacker student
—Katie Gibbons

“I wish I'd found Julia's courses sooner. It's given me everything I needed to learn about content marketing as I started my own content business!"

angelina dickinson
—Angelina Dickinson

“As a digital strategist, I've been able to grow my end profits with the course and apply what I learned from Julia to create high ROI content, ultimately turbo-charging my content strategy game.”

mariana norton
—Mariana Norton

“I've used Julia's Content Strategy & Marketing Course to improve my ability to understand and build a full content strategy, and convince potential clients why content is important. The knowledge I've gained has even helped position me as one of the few content marketing pioneers in Calgary."

brittany brander
—Brittany Brander
"I've already gone through the whole Process Map and I'm so impressed! I run a content marketing agency and we are at the scaling stage, and this is just what I needed, especially Airtable.
I love that you use it, I just downloaded it last week to start delegating content out!
Thanks for the amazing resource."
jessica bennett
—Jessica Bennett, Owner and Content Creator at Got Writer's Block

"In terms of design, the Content Hacker™ Process Map is well balanced and easy to read. I love how you were able to include mentions of who to hire if someone does not want to do some of these steps. This guide removed the worry of what's next when there really is a lot to do and to understand. My team member is updating our checklist with a few missing items."

Zee Ali speaking
—Zee Ali, Founder at ZSwag.com

"Julia, the way you give is unparalleled!"

margaret o
—Margaret O., Content Creator

"I can’t thank you enough for everything that you do. I still remember when I decided to research content writing and your video came up on YouTube. Thank God that it did. I loved how you explained everything so clearly and I felt empowered to pursue this skill.

Your programs and guides have been a great experience and I appreciate the time you took to teach the course, and I am looking forward to using my newfound skills as a content writer.”

majid moussa
—Majd Moussa, Entrepreneur & Content Creator

freelancer business setup with elna cain

A Sneak Peek into the Freelance Business Setup Training (Workshop)

When you enroll in the Freelance Business Setup Training workshop, you’ll get instant lifetime access to the one-hour training workshop. You’ll also get a downloadable workbook, a template, examples, and everything you need to get the success you dream of with freelancing.

Here’s a quick look inside the workshop:

  • Introduction & Welcome! I give you pointers on what to expect and how you can best use the workshop
  • The Discovery Process: Determine Your Niche, Clients to Seek, and Services to Provide. Never start up your freelance business before doing these.
  • Choosing Your Domain & Building Your Freelance Brand. How to create an awesome client-attraction magnet.
  • Getting Clear on What’s Involved in a Freelance Business. The secrets to strengthening your credibility and growing your client base.
  • How to Find and Gain Freelance Clients. How to never run out of top-paying “dream” clients.
  • How to Scale Freelancing without Stress. What to do if you don’t want to scale by hiring a team of employees.

freelancer business setup with elna cain

Freelance Business Setup Training: The Secrets Behind Freelancing Success (Workshop)

When you enroll in Freelance Business Setup Training, you’ll get instant lifetime access to the one-hour training workshop. You’ll also get a downloadable workbook, template, guides, and everything you need to master freelancing so you can skip the cheap clients and go on to gaining the success you’ve always dreamed of.


  • 1 module & downloadable guides, references, worksheets
  • Learn the secrets behind successful freelancing
  • Julia and Elna Cain teach this class together in short educational videos, in a one-hour total workshop
  • Private student group with lifetime access to Julia
  • Lifetime student community & workshop access


content hacker 14 day refund

The Content Hacker™ Satisfaction Guarantee

We offer a 14-day money-back guarantee. We want you to take zero percent of the risk — we’re taking all of it! But, this workshop isn’t for students who plan to binge-watch all the videos and download all the materials, or simply get their toes wet and “see” without commitment, then decide to ask us for their money back.

To receive our 100% money-back guarantee, there is a requirement: you’ll have to study the whole workshop and complete all the exercises. If you put serious work ethic into it and still don’t see improvement in your freelance business, you’re entitled to a full refund.

That being said, I’m super confident this won’t happen. When you go through the course, watch the videos, and do the exercises, YOU WILL learn how to become a successful freelance business owner. Guaranteed!

Cheers to you! – Julia

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freelancing in content