Workshop: Learn to Write Online Content


Learn to Write Online Content (1-Hour Workshop)

Learn to Write Online Content that Works in 1 Hour: Step-by-Step, from Research to Sourcing Images, Writing, Self-Editing, and Publishing

See the Workshop Curriculum

Enroll Now for $199 $27



What’s In the Content Hacker Learn to Write Workshop?

A practical, over-the-shoulder video training class, broken up into small videos you can navigate through in a day. This workshop is focused on helping you build real content writing skills that your client or boss will approve of, in the shortest amount of time possible.

Led by Julia McCoy, 5x bestselling author, and seven-figure writing agency owner.

learn to write

Your workshop video content, templates, and student workbook unlocks immediately when you enroll.

ENROLL NOW – $199 $27


Made for:

teams content hacker workshop

Agencies & Teams

Increase your team’s skill on a massive level by having all of them learn how to write content that truly works to earn readers and skyrocket a brand in the 2020s. Bosses, get ready to see your team produce results!

marketers content hacker workshop


Marketers, learn the important and in-demand skill of online writing in this NEW workshop, with Julia to guide you. Includes hands-on writing exercises. Perfect for the solopreneur, marketer, or entrepreneur ready to write well.

Tired of your content being ignored online?

Yup, it’s tough.

You spend hours (days even) planning and writing the perfect blog.

You’re sure your boss, client, or audience will love (or at least like) it.

You give it a final edit, close your eyes, hold your breath, and click “publish.”

An hour passes. Five hours. A day.


You chew at your fingernails and wipe the sweat from your brow.

“What’s going on? Why is everyone ignoring my content?”

“Was I simply not cut out to be a writer at all?”

online writing course

ENROLL NOW – $199 $27

Why Your Content is Falling Flat (It’s Not What You Expect)

Ok, if you’re worried about not being born a writer…

…it’s time to stop right now.

No one is “born” a writer.

Sure, maybe some of us have more creativity than others.

But I don’t believe anyone is born to be anything. We become what we want to be. Period.

And if you’re worried that online content writing no longer pays well, check out this stunning stat:

Content marketing is now worth $400 billion…and experts predict it’ll grow to $600 billion in the next three years.

So, let’s get this straight once and for all.

Your content isn’t falling flat because:

  • You weren’t born to be a writer
  • Online writing is waning or becoming obsolete

The real reason everyone’s ignoring you?

You’re writing the wrong kind of content for the web.

Now, get this straight.

It’s not because you lack the skill or anything like that.

It’s simply because no one has given you the special formula you 100% need if you want your audience to notice your content.

Know what’s exciting, though?

You don’t need to sit through months of boring lectures to learn it.

In fact, you can get everything you need to know in only one hour.

ENROLL NOW – $199 $27

Learn to Write Online Content: From Ignored to Adored

Let me ask you this.

What if, in only one hour, you could go from being totally ignored online…

…to knowing the secrets behind building a huge following and getting a ton of shares on your content?

The truth is, it’s not that hard.

I mean, you’re already hunkering down doing the work.

You already have the writing skill (I believe this 100%).

Now, all you need is the formula for writing the type of content people online actually read.

(Hint: It’s not essay writing. It’s not the clunky style your professor taught you in college.)

So, are you ready?

Ready to go from scratching your head wondering what to tell your boss or client after another one of your pieces falls flat on its face…

…to becoming an in-demand writer with a sizeable share of the $400 billion content marketing is now worth?

If you’re shouting “YES,” you’ve come to the right place.

professional online writing course


Learn to Write Online Content: My One-Hour Workshop Teaching You the Formula of Successful Online Content

Want to get the formula I (and other successful online writers) use for stellar, share-worthy content?

I’m excited to share it with you.

That’s exactly why I created the Learn to Write Online Content workshop.

learn to write workshop

Inside, I won’t give you a 500-word textbook packed with generic, regurgitated tips you can probably find for free online. (I’ve seen a ton of courses like these. They suck.)

Nope, none of that.

What I’ll do is let you in on an over-the-shoulder video of myself writing a blog from scratch. (This blog is special, as it skyrocketed to the top-shared pieces of the month on the popular publication, Entrepreneur.)

As I go, I’ll explain what I’m doing so you can follow along step by step.

I’ll show you:

  • The secret formula of content that wins a legion of fans and gets a ton of engagement and shares online
  • The #1 type of content you should stop publishing online (if you went to college or high school, you probably write this type of content)
  • How to stand out from your competitors (with billions of blogs online today, you need this)
  • The top rules you should follow to avoid losing your audience’s trust
  • How to use AI technology to speed up your writing (without ever worrying you’ll be replaced by the robots)
  • And much more

One of the best parts about this workshop is that I don’t just record videos and leave you to figure out how to use them.

Instead, I summarize the main lessons in a workbook. I give you exercises, so you’re following up on what you’re learning. I include charts and everything you need to go in a straight line towards your goals.

My promise to you is that in only one hour, you’ll have the online writing formula you need to take your career to the next level, whether you’re running your own blog or writing for a boss or client.

Yes! I’m In — Transform My Writing

Hi! I’m Julia McCoy, and I’ve Been Teaching Online Writing for Over a Decade

Now, you might be asking.

“Why should I learn from you?”

I know, I know.

There’s a ton of resources out there teaching you how to write.

And sure, you can go ahead and take them.

But here’s what you’ll miss out on:

A decade-long of experience training writers like you how to succeed online.

You see, way back in 2011, I started my content agency Express Writers on nothing but $75 and a passion for writing.

As you can imagine, I started getting applications from people who wanted to write for me.

And that was only the beginning. For 10+ years, I’ve handled all writer applications myself.

Trust me, these people are good.

Some have superior college degrees. Some have experience. Some have creative writing certificates.

But you know what I noticed?

Almost all of them had the same problem.

Their writing was old-fashioned, built on the foundation of essay writing and the traditional classroom.

That is NOT the type of writing that succeeds online.

That’s why I started training my writers. I helped them trim down their clunky writing. I gave them the secrets to outshining their competitors in the writing world.

And after a decade of doing this strictly in-house…

…I’m opening my doors and offering the training to you today in the form of an engaging, digestible, one-hour workshop.

Case Study: Make $4,801 ROI from Writing and Publishing Just ONE Piece of Amazing Content

You might think it’s impossible to earn prospects and sales from your content.

If that’s the case, I want to take a moment inspire you about the sheer power of content.

(Inside this workshop, I teach you start-to-finish how to write a great article for massive publishing sites.)

You’re paying just under $200 for that.

Now imagine making $5,000 back.

My guest blogs have brought in prospects that put down $5,000 on my services.

PSA: If you want a win like this, it all comes down to your skills. *NOT* your accolades. 😲 Because this particular $5,000 client came to me back in 2015…

Before my bestselling books were out…

Before I spoke on a single stage…

Before I’d published any guest blogs on big publications…

Before I did a single hour of networking…

I wrote and published a 1000-word article, called How to Create Shareable, Likeable and Organic Content. It went live on SiteProNews.

Within four hours, we received this contact form from a HOT lead:

“Hi…I’m hoping to hire Express Writers to help me become a thought leader…build a following…and work together to create great content. I enjoy Julia’s info on Site Pro News…”

learn to write ROI

See what strategic knowledge on how to write content can do?

After several email conversations and custom project bids from our staff, Dave purchased content and strategy work for several sites from my agency at a price of $5,000!

Inside the How to Write Online Content workshop, I’ll show you exactly how to write content like the piece that led to my $5,000 client. Step by step.

Yes! Get me in the Learn to Write Workshop now

What Students Say About The Content Hacker™ Academy


"I love all the valuable information you provide in the Unlearn Essay Writing Course. For me it's the first time I do a course on writing, and I really wanted to do it because I have been writing in social media and my blog for the past months, and all this time I just felt clueless. With your course I have received enough knowledge and resources so as to get me started and feel I will now know what I'm doing.

Another thing which I love about the course is the format. It's just beautiful. Compared to other courses which are recordings of live sessions, the refined style of your course is truly inspiring, engaging, and educational.

Kind regards ❤️  Marielle"

Read Marielle's first article, which she wrote and published through the guidance of the Unlearn Essay Writing Course!

—Marielle Fois, Coach & Content Creator

“I’m really going slow with The Unlearn Essay Writing Course and taking my time so I can absorb as much as possible to improve my writing. I love it!“

nicole kolesar
—Nicole Kolesar, Founder of KPress Copywriting

"I just want to say thank you Julia McCoy for sharing your "secrets" in the Workshop-Style Set up for success, in The Unlearn Essay Writing Course.
This tutorial was very interesting to understand the creative process."

—Pascal Lanot, Writer

"Julia's Unlearn Essay Writing course is insightful and accessible. It has long term value that will benefit students for the long haul. I'm so grateful that a friend recommended I take this course. I'm honored to do the same for you!"

Pete Ziolkowski Content Creator, Pastor
—Pete Ziolkowski, Content Creator

“I spent some time yesterday working through The Unlearn Essay Writing Course modules and, as always, super impressed with your thoroughness and I love the time built in to TAKE ACTION. I absolutely love the background music you chose too, it just makes the whole thing seem relaxing, inviting, and like I am working with a higher purpose! ?”

—Sarah Schaefer Christopher, Writer at Sarah S. Christopher

“As a published playwright and a veteran teacher of English for over 20 years, I consider myself a writer, but writing for social media and the internet really is a different animal. If you want to feel really confident about your social media content writing, then you want to take Julia’s Unlearn Essay Writing Course. It’s an incredible experience where you unlearn all your bad behavior and learn all the good behavior on how to do the correct type of writing for digital platforms.

Because this class is an online class, it takes you on a personal journey, you can go as fast as or as slow as you want and you can even repeat the lessons. Each module comes with its own downloadable workbook, again that you can print out and look at whenever you want, this is an incredible addition just to having the online classes.

The course gives you an approach that you can use for online writing that you can use over and over again, while still keeping your writing fresh and your personality front and center. Julia isn’t offering you a template, she’s offering you a system of thinking and communicating, this is paramount in today’s social media world, it gives you the newest tools and the freshest voices to follow. So, if you want to be a content writer, then this is the class for you. Don’t wait. Sign up today. You won’t be sorry.”

—Sura Rosenberg, Content Creator at Two Heads Video Marketing

"I am very excited to have become a Certified Content Strategist via Julia's Content Strategy & Marketing Course! I am passionate about developing websites, but I had been looking to go beyond just giving my clients an attractive, functioning spot on the internet. Discovering Julia's passion for creating, presenting, and promoting excellent content was the perfect fit for gaining a skill and service that I wanted to offer. I came away from the course feeling confident, energized, and eager to serve my clients." Bruce Thede, Web Developer at

bruce thede portrait
—Bruce Thede, Web Developer,

"I’m a freelance copywriter based in the UK. I’ve just finished your content strategy course and I was really impressed (I keep going back to your videos to check things!) Honestly your course is amazing and far more practical than anything I could find offered by anyone else." Claire Hewson, Freelancer at WriteSpark

claire - content strategy course student
—Claire Hewson, Freelancer

"The CS&M course is well organized, easy to understand, and highly usable, meaning you can apply it right away. Julia makes use of more than just her own resources, as well–she draws on the wisdom of other influencers in the industry with proven success. Real studies and statistics support her claims, so she’s not just opinionating. Julia is also amazing at feedback–she answers promptly and provides highly useful answers and examples. This course has been so informative, endlessly fascinating, and even fun–which is how I know I’m in the right industry. Thank you, Julia, for your tireless help and deeply comprehensive answers to my questions in the FB group–I’ve not experienced that from an instructor in a while! I’m ultimately grateful that you’ve provided this amazing journey, as it’s kept me in a more positive place in a year of negativity and difficulty by giving me purpose, direction, and exercise for my brain."

elizabeth dodd, content strategy course student
—Elizabeth Dodd, Freelancer

"This course is one of the BEST I’ve seen! Love it." (Gina used The Content Strategy & Marketing Course to build her own content marketing business selling Done-For-You free challenges.)

gina bernier
—Gina Bernier, Copywriter & Strategist at

"IMO every bit of info you absorb from The Content Strategy & Marketing Course can make your a more valuable content writer, especially if your client doesn’t have an experienced content strategist."

john pratt
—John Pratt

“I am going through Module 2 in The Content Strategy & Marketing Course regarding audience persona and Facebook ads. The module alone is worth the price of the course. I have paid dozens of so-called experts over the past two years, not to mention actual ad costs, and NONE of the people I hired came close to helping me like this module. I finally know how to build a persona and use FB ads in a targeted way. Now, just collecting survey results. By the way, I discovered my audience persona is the EXACT audience I want to target, just didn’t know how until this course.”

—Kimberly Raya, Founder at

"I can’t thank you enough for everything that you do. I still remember when I decided to research content writing and your video came up on YouTube. Thank God that it did. I loved how you explained everything so clearly and I felt empowered to pursue this skill.

Your programs and guides have been a great experience and I appreciate the time you took to teach the course, and I am looking forward to using my newfound skills as a content writer.”

majid moussa
—Majd Moussa, Entrepreneur & Content Creator

"If you're considering hiring Julia to train you, DO IT. She puts so much time and effort into her coaching, her courses, and her recommendations to your exact needs. You will walk away with a plan of action to get to your next step, and peace of mind that you're being coached by the absolute best of the best in the content marketing world. My advice if you hire Julia as your coach: Spend time answering her pre-session questions thoroughly--that will help Julia get to know you more, determine the best recommendations and action items for you and help you see strengths/skills that you didn't know you had."

sarah greenberg alumni
—Sarah Greenberg, Freelance Content Marketer

"Since creating my strategy in The Content Strategy & Marketing Course, I have even more ideas that I am going to add to it. Truly a stellar course with so much good content, and taking action step-by-step as I went through the lessons made it all make so much sense. Cheers to you and thank you, Julia!"

—Sarah Schaefer Christoper, Freelance Copywriter & Entrepreneur

"I don't know how I found Julia, but I'm glad I did. Her course materials are comprehensive and up to date. After learning the groundwork, you will have the skills to write optimized and interesting posts. She introduces you to many of the cutting edge data tools out there (SEMrush, BuzzSumo, Ahrefs to name a few). Her Practical Content Strategy and Marketing Course and the Expert SEO Content Writer Course were great! Julia has taught me enough to start getting great ideas for a future in the content marketing industry. Go for it!"

stuart williams
—Stuart Williams, Content Creator at The Consciousness Portal

"I want to give Julia and her course a big endorsement. Her course is a complete game changer if you're looking to create content that will engage your audience, and WILL make you money. Personally, I don't want to waste time writing for the sake of writing and hoping it gets views. Her course breaks down exactly what you need to do, step-by-step. My favorite part? Access to Julia! You get your questions ANSWERED. If you're on the fence about this, what I can tell you -- if you DO the work, you are guaranteeing yourself success. There's no question this course is gold. But it's only gold if you execute on it. Thank you, Julia, for this course! The best part, I almost forgot to say -- the course continues to get better! She brings in speakers and updates the material all the time, which is amazing."

zee ali - content hacker student
—Zee Ali

"With so many courses on the market, it is difficult to determine which ones will actually be transformative. Consuming education in the digital space and learning for real world application are two different objectives. This course provides the latter; using a practical step-by-step approach with real time practice in order to build skills while learning. As a writer, and through this course, I have been able to get to know myself better. When I decided to completely abandon my 20-year banking career to follow my passion and become a writer, I knew I needed to invest in a program committed to my long term success goals. This is that course!"

kate gibbons content hacker student
—Katie Gibbons

“I wish I'd found Julia's courses sooner. It's given me everything I needed to learn about content marketing as I started my own content business!"

angelina dickinson
—Angelina Dickinson

“As a digital strategist, I've been able to grow my end profits with the course and apply what I learned from Julia to create high ROI content, ultimately turbo-charging my content strategy game.”

mariana norton
—Mariana Norton

“I've used Julia's Content Strategy & Marketing Course to improve my ability to understand and build a full content strategy, and convince potential clients why content is important. The knowledge I've gained has even helped position me as one of the few content marketing pioneers in Calgary."

brittany brander
—Brittany Brander
"I've already gone through the whole Process Map and I'm so impressed! I run a content marketing agency and we are at the scaling stage, and this is just what I needed, especially Airtable.
I love that you use it, I just downloaded it last week to start delegating content out!
Thanks for the amazing resource."
jessica bennett
—Jessica Bennett, Owner and Content Creator at Got Writer's Block

"I can’t thank you enough for everything that you do. I still remember when I decided to research content writing and your video came up on YouTube. Thank God that it did. I loved how you explained everything so clearly and I felt empowered to pursue this skill.

Your programs and guides have been a great experience and I appreciate the time you took to teach the course, and I am looking forward to using my newfound skills as a content writer.”

majid moussa
—Majd Moussa, Entrepreneur & Content Creator

"Julia, the way you give is unparalleled!"

margaret o
—Margaret O., Content Creator

"In terms of design, the Content Hacker™ Process Map is well balanced and easy to read. I love how you were able to include mentions of who to hire if someone does not want to do some of these steps. This guide removed the worry of what's next when there really is a lot to do and to understand. My team member is updating our checklist with a few missing items."

zee ali - content hacker student
—Zee Ali, Founder at

learn to write workshop

A Sneak Peek into the How to Write Online Content Workshop

When you enroll in the How to Write Online Content workshop, you’ll get instant lifetime access to the one-hour training workshop. You’ll also get a downloadable workbook, charts, exercises, and everything you need to get the success you dream of with content.

Here’s a quick look inside the workshop:

  • Introduction video. I give you pointers on what to expect and how you can best use the workshop
  • How to Structure, Research & Outline Your Content. I walk you through my process of crafting a mouthwatering blog from scratch + give you the formula for outstanding online content, all as I write an article for Entrepreneur from scratch.
  • How to Source and Include Screenshots. Use these tips and techniques to make your writing “pop” amidst a sea of dry, boring, “meh” content.
  • How to Use AI in Your Content. Tips on speeding up your writing process with AI (without worrying you’ll be replaced by it).
  • How to Self-Edit Your Content. Impress your audience, boss, or client with content that sparkles.
  • How to Build Great Headlines. Skyrocket those clicks with unique, mouthwatering headlines.
  • Your 10 Minute Exercise. Now, it’s your turn! Take what you learned and put it into practice with this hands-on exercise.

learn to write workshop

Learn to Write Online Content: The Secrets of Writing Content that Generates a Ton of Shares, Comments, and Leads (Workshop)


When you enroll in Learn to Write Online Content, you’ll get instant lifetime access to the one-hour training workshop. You’ll also get a downloadable workbook, charts, exercises, and everything you need to get the success you dream of with content.

$199 $27
  • Watch Julia write a full article for that earned leads, traction, and shares
  • Learn AND download prompts to write your own content piece
  • Powerful, over-the-shoulder writing tutorial recorded by Julia
  • Private student group with access to Julia
  • Lifetime student community & workshop access

ENROLL NOW – $199 $27


The Content Hacker™ Satisfaction Guarantee

We offer a 7-day money-back guarantee. We want you to take zero percent of the risk — we’re taking all of it! But, this workshop isn’t for students who plan to binge-watch all the videos and download all the materials, or simply get their toes wet and “see” without commitment, then decide to ask us for their money back.

To receive our 100% money-back guarantee, there is a requirement: you’ll have to study the whole workshop and complete all the exercises. If you put serious work ethic into it and still don’t see improvement in your writing, you’re entitled to a full refund.

That being said, I’m super confident this won’t happen. When you go through the course, watch the videos, and do the exercises, YOU WILL learn how to write. Guaranteed!

See you inside!  – Julia

julia mccoy signature

Yes! Get me in the Learn to Write Workshop now