Up Your Content Skills Today With These Writing Courses Crafted By Julia


Build Your Confidence And Competence At Writing Content That Works By Enrolling In Proven Training Courses From The Content Queen Herself.

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The Content Hacker™ Academy & Julia McCoy’s training has been trusted by 1,000+ marketers, and dozens of leading agencies and brands.


tammy course graduate

“I just published a 3200-word blog post on my website about outsourcing content creation. Julia, I have you to thank. I used to struggle to find the words to spit out a 700-word article. Now I have to hold myself back after taking your course with your mentorship! Thank you!” –Tammy Parks, Unlearn Essay Writing Course Graduate

“I saw my first highly-qualified lead book a call through my editing website after implementing the SEO content tips in The Expert SEO Content Writer Course. Not only was the lead qualified, but when I got on the phone, the lead already recognized me as an expert in my field. I didn’t need to “sell” him on my services — he was already sold after reading my content. This is powerful stuff! If you’re a business online, you need to get your hands on this course and start generating the clients you want through compelling SEO content — this stuff works.” Monique Muro, Professional Proofreader at Proof Mango & SEO Writing Course Graduate

Chiara Brancato unlearn essay writing“Unlearn Essay Writing course DONE and quiz passed at 18/18! 🥳 Extremely satisfied with this course. It’s full of guidelines that I’ll keep going back to every time I need. Now I have a better understanding of how to write high-value content and I’ll keep practicing to build up my skills! 💪 Thank you so much, Julia McCoy!! 🙏”  Chiara Brancato, Content Strategist, Art & Culture, Content Hacker Academy Alumni

pete content creator

“I am so grateful for The Unlearn Essay Writing Course and it’s helpful content. Since finishing the course, I have started a formal content writing job, created my own blog website, and am in the process of releasing our second middle-grade novel. Having the tools in my belt that the “UEW” has provided is giving me a ton of confidence, freedom, and joy to engage in all of these wonderful opportunities. I love having tools to refer to as I write, promote, and edit. Thank you!!” –Pete Ziolkowski, Content Creator, Graduate of Unlearn Essay Writing

amanda stein“Thank you so, so much Julia McCoy. I enjoyed this course immensely and learned a ton. Your edits are extremely helpful – I’ve been dying for some actual feedback for so long!” –Amanda Stein, Content Creator, Graduate of Unlearn Essay Writing

“The Expert SEO Content Writer is a fluff-free, nuts-and-bolts, hit-the-ground-running course. Search Engine Optimization (SEO) is no longer a “nice to have” skill. To get the search engine rankings you crave, you need to know the right way to craft your content. Julia McCoy knows SEO. Once you complete The Expert SEO Content Writer Course, you will too.” Mariana NortonCustomer Conversation Architect


Ready to learn the art of SEO writing from a holistic, evergreen practitioner? Learn every step in writing a long-form blog, web, and/or landing page that ranks highly in Google. You’ll receive templates, video tutorials from Julia, and everything you need to build this skill the real way — by hands-on doing. Includes step-by-step tutorials of how to use the best tools out there for SEO keyword discovery and optimization. A one-week video course with three modules and 20+ videos, SEO templates, a private members-only student group, and 1:1 access to Julia.

This course is jam-packed full of the proprietary SEO content writing methodologies Julia used to take Express Writers from a (completely online) presence worth $0 to $5M in just seven years. Her site today ranks for over 20,000 keywords through the content she has created, and her content rankings bring in 100% of the agency’s clients organically.


A few key video lessons getting you all set up for what’s coming, a download of our complete student workbook, and access to our private student group with 1:1 access to Julia.

Welcome! What’s Ahead in This Course: Get Set Up for Success (9:36)
Private Student Community Access
NEW for 2021 Overview: Why We Use Blogs and Websites for More Traffic From Google (21:04)

5 action-packed lessons covering the strategy side of SEO content: topic research, persona-building, keyword research, content analysis techniques, and an introduction to content writing templates and optimization.

1.1. How Do I Generate Profitable Topics? Thinking in Terms of Content Ideation Goals (4:37)
1.2 Your 4 Content Keys & Persona-Building: Understanding How to Reach & Impact An Audience with Content (6:47)
1.3 How to Understand SEO Keyword Research & Uncover the Right Keywords (With Templates) (27:25)
1.4 How to Do Content Analysis for Even More Powerful SEO or Thought Leadership Content (11:21)
1.5 Intro to Content Writing Templates: How to Optimize Content Correctly for Search Engines & Humans (16:27)

NEW for 2021 Module 1 Bonus: Semrush Tutorial #1 — The Basics of Keyword Research in Semrush (8:56)
NEW for 2021 Module 1 Bonus: Semrush Tutorial #2 — How to Track Your Rankings in Semrush (13:09)
NEW for 2021 Module 1 Bonus: Semrush Tutorial #3 — Advanced Live Examples of Pulling Brand Keyword Reports, Keyword Magic Tool, & More (13:19)

12 step-by-step video lessons covering everything you need to know to get started in SEO writing, PLUS, all kinds of templates, writing prompts, FAQs, and more.

2.1 2 Writing Formulas To Help You Write More Structured Content: PAS & KISS (With Cheat Sheet) (9:14)
2.2 AP English vs. Online Writing: Major Differences (With Cheat Sheet) (13:00)
2.3 Modern Online Writing 101: Terrible, Good & Amazing Content (Live Recording of Julia’s Writing Coaching) (47:01)
2.4 Creating Lead Magnets & “Content Upgrades” For Subscriber Growth (with Worksheet) (10:57)
2.5 Creating Powerful Headlines & Hooks (with Worksheet) (5:58)
2.6 How to Create 2 High-ROI Blog Types (Templates & Worksheets) (3:36)
2.7 SEO Web & Landing Pages (Templates & Knowledge Sheet) (10:01)
2.8 How to Write Other Key Supporting Forms of Content: Email, Social Media & Video (10:25)
2.9 FAQ: I’m Not a Native Speaker… How Do I Up My Game at Writing? (11:02)
2.10 FAQ: Tips for Boosting Your Writing Productivity & Speed (4:53)
2.11 FAQ: Should I Syndicate My Content? & Other Top SEO Questions (16:00)
2.12 FAQ: How Should I Link to Sources or Quote in My Content? (7:26)

3 lessons including a short quiz and final certification.

3.1 How to Price Content Writing Services (With Pricing Template) (5:38)
3.2 How to Guide Content Strategy & Marketing Clients to a Close (Sales Tips) (2:35)
3.3 KPIs & Boss-Friendly Stuff: How to Look Up Content Rankings & Traction (Tutorial) (12:24)

Congratulations! You Did It! How to Get Your Certificate (1:23)

Test Your Knowledge: Short Course Quiz

Badges & Adding Certification to Your LinkedIn (0:22)

  • Julia's 2020 Lessons on SEO Writing (NEW!)
  • Course Partner Discount Codes–Worth $200+!
  • Cheat Sheets & Downloadables


& many more success stories! Read alllll the testimonials.

The Expert SEO Content Writer Is Your Ticket To Knowing More — And Earning More — As An SEO Writer.

Enroll Today And Learn Holistic SEO Writing Skills That Work:

Expert SEO Content Writer Upfront


  • Lifetime Access to The Expert SEO Content Writer
  • 3 Modules + Bonuses
  • Private Student Community
  • Certification after completion
  • Save 30% paying upfront


Expert SEO Content Writer Plan


  • Lifetime Access to The Expert SEO Content Writer
  • 3 Modules + Bonuses
  • Private Student Community
  • Certification after completion
  • Easy monthly payment option


unlearn essay writing

Unlearn Essay Writing: Your Professional Writing Course


UNLEARN what doesn’t work — that stuffy essay-style writing you learned in college, step-by-step. You’ll get real-life skill-building lessons from the very first video, which goes through Julia’s examples of good, not-so-good, and great content (and why each piece hits that mark). After you graduate the “unlearning” module, you’ll learn how to write content for 11 leading online formats in guided video tutorials. Includes lifetime access, 1:1 access to Julia, and a private student group.

successful online writer

The Unlearn Essay Writing Course Curriculum

When you enroll, you’ll get instant access to three modules with in-depth training videos, workshop-style exercises, workbooks, cheat sheets, and access to a community of passionate writers in the Unlearn Essay Writing student group. I’ve added a whole section (module three) packed with powerful bonuses I don’t offer anywhere else. Additionally, you get access to me and my personal 1:1 review on your work after you've finished the course. This course includes over $500 worth of personal writing coaching from Julia.

Video Walkthrough of Course Content 

In Module 1 of The Unlearn Essay Writing Course, you'll learn:

  • How to dissect a piece of content (the exact checklists I use to label content either good or bad).
  • How to turn anything you write into a piece your boss or client will jump over the moon for.
  • The step-by-step process for cutting the fluff and gunk from your writing. (You get to watch over my shoulder as I show you how to do it.)
  • How to keep up with the ever-changing rules of online grammar (so you always know how to walk the fine line between uneducated and outdated).
  • The four steps to ruthless self-editing (turn your icky first draft into a concise, direct, perfectly and professionally polished piece).
  • 101 sticky words to never use in your content.

When you press “complete” on Module One you’ll:

  • Never again write heavy, boring essay-style content.
  • Know what it takes to create content that’ll have your boss or client raving for more.
  • Have a fully ready, well-polished introduction for your 1,000-word piece.

In Module 2, you'll learn:

  • The ABCs and DEFs of stellar online content (a checklist you can use to be absolutely sure you’re hitting the mark with your content).
  • How to tell the difference between good and bad content across formats (Facebook ads, meta titles, meta descriptions, and blogs). Complete with examples and my take on what makes each one good or bad.
  • My secret sauce to never, ever getting stuck writing again (say good-bye to writer’s block forever).
  • The tools I use to boost my productivity 2x-4x.
  • How to take your content idea and turn it into a publish-ready blog. (Watch me do this step-by-step in a 1-hour workshop video!)
  • The three stages of content creation you must never skip.
  • How to create the 11 most popular forms of web content (social media posts, web pages, product descriptions, meta titles and meta descriptions, blogs, headlines, emails, case studies, ebooks, lead magnets, whitepapers, and video scripts).
  • How to amp up your writing with creative wording.

When you press “complete” on Module Two you’ll:

  • Know exactly how to write anything your boss or client wants (and blow them through the roof with your gut-punching content).
  • Never again lack confidence, unsure whether or not you’ll make your deadline.
  • Have a beautiful, well-polished, powerful 1,000-word piece of content. (If you choose the Writing Hero (Level 2) version, you’ll proceed to submit this piece to me for my personal feedback. Remember, I won’t go easy on you! I’ll help you further refine your piece until I’m 1000% sure your boss or client will love it.)

Both Module One and Module Two are packed with hands-on exercises, so you’re dissecting, cutting gunk, analyzing writing examples, planning, and crafting your own piece of content as you learn.

The Final Steps: Finalize your 1000w article and complete the course with a memory-testing quiz.

Bonus #1: Julia’s Ultimate List of Writing Tools. A complete list of the tools I use to boost brain power, productivity, and creativity. These include apps, shortcuts, meditation tracks, and more! Plus, I show you how to structure your home office so you always feel fresh and inspired.

Bonus #2: 200+ Power Words and Phrases to Amp Up Your Writing. Sprinkle these powerhouses into your writing and immediately transform weak sentences into gut-punching prose. (Perfect for beginners who need a quick, easy way to muscle up their content.)

Bonus #3: The Unlearn Glossary for The Online Content Writer – 94 Terms Every Online Writer Should Know. Keep this resource open as you talk to clients or your boss, and never again feel like a green-behind-the-ears newbie.

Bonus #4: A Killer Copywriting Formula to Pay Attention to (For Structuring Strong Content). Assigned to write a “high-converting landing page” by your boss or client? No problem! Pull this resource out and simply “plug and play” – fill in the template with your own copy and you’re ready to impress them.

Bonus #5: Stay Current as a Content Expert With These Resources & Books. A comprehensive list of every blog I follow, every podcast I listen to, every show I watch, every YouTube channel I’ve subscribed to, and every book I recommend. Invest a little time each day to learn something new, and it WILL PAY OFF.

Bonus #6: Unlearn Essay Writing Course — Student-Only Partner Discount Codes. Special discounts on writing tools, apps, and content calendars. Save hundreds on these tools simply for being an Unlearn Essay Writing Course student.

Bonus #7: Pandemic-Friendly Advice for Writers – An Unlearn-Essay-Writing Only Special Interview with Field Expert Joel Klettke on Real-Life Copywriting Steps in a Pandemic. Follow Joel as I interview him just for our UEW students on his inspiring journey from clueless Business graduate to profitable SaaS + B2B copywriter. Listen as he lays down the exact steps you can take to achieve his kind of success. The accompanying summary helps instill the powerful takeaway lessons top expert Joel teaches our student community.

Bonus #8: The Headline Junkie’s Swipe File — Robert Bly’s 8 Proven Formulas. Never again have to guess when creating the most difficult part of your content, the headline. Pull out one of these headline formulas, plug in your own words, and watch your clicks soar.

Now included in your seat!

Final Steps: Finalize your 1000w article in Google Docs and send it to Julia for review and indepth critique.

Work with Julia personally on your article until it passes review and would be be paid for by a client. Get indepth, real-time editing in your article from Julia for your entire article, plus a rationale from Julia on why and how the revisions help your writing soar to the next level. (This is worth over $500 by itself of individual coaching sessions, were you to pay the current rate to work with Julia McCoy.)

Earn Certification as an Unlearn Essay Writing Student and receive your badge and accreditation.

happy student comments from unlearn essay writing course


Eradicate the #1 bad habit that’s keeping you from your dream content writer’s life ✍️

Yes! I want to master my writing today:

Unlearn Essay Writing Plan
(10-Month Payment Plan)


  • The entire course + mentorship + certification (3 modules & guides, references, worksheets)
  • Learn AND write your own 1,000w blog
  • Intensive, on-demand writing workshops with Julia
  • Lifetime student community & course access
  • Mentorship, critique, & expert certification from Julia


Unlearn Essay Writing Upfront
(Full Upfront Payment)


  • The entire course + mentorship + certification (3 modules & guides, references, worksheets)
  • Learn AND write your own 1,000w blog
  • Intensive, on-demand writing workshops with Julia
  • Lifetime student community & course access
  • Mentorship, critique, & expert feedback from Julia

ENROLL NOW $750 Pay-In-Full

learn to write workshop

Learn to Write Online Content

Research, Outline, Source Images For, & Write Great Online Content

In this insightful 2021-friendly workshop, you’ll learn every step in writing powerful content that can WIN and get published on any publication. Julia invites you to watch in an over-the-shoulder tutorial as she drafts a new article from scratch for her Entrepreneur column. Topics covered in this workshop include:

  • How to structure, research, and outline your content
  • A 30-minute writing workshop with Julia watching her create a highly-shared Entrepreneur.com article from scratch
  • How to source and add screenshots (legally!)
  • How to use AI tools without stifling your creative voice
  • How to self-edit your content
  • How to craft click-worthy headlines
  • The final stages of writing content
  • 10-minute writing exercise

This powerful workshop contains NEW and updated strategies so your content will succeed for 2021. Focuses on guest blog strategies (not taught in the Expert SEO Content Writer or Unlearn Essay Writing).

Enroll Now for $199


Who Are Our Courses Made For?

marketers content hacker workshop

Entrepreneurs & Freelancers

Your inbound marketing presence is about to catapult forward with new knowledge and skills. Every course offers fresh, never-before-seen training content directly from Julia, the master content strategist herself. Your brand is about to become NEXT LEVEL.

teams content hacker workshop

Agencies & Teams

The whole team can level up! Employers are encouraged to secure seats for their team to join the workshop and increase their knowledge across the board with real skills. Bosses, get ready to see just how fast your team can grow and deliver measurable RESULTS.

learn to write press releases workshop

Learn to Write Press Releases

Create Press Releases that Get Published

This one-hour workshop takes you behind the scenes with Julia for an exclusive look at how to write press releases. From start to finish, watch her create a press release with every must-have component to make an impact on any news network. (This workshop is formed from Julia’s internal guidelines that she wrote for her agency, Express Writers, who has written over 1,000 press releases successfully for clients.) Inside, you’ll learn:

  • The rules and guidelines behind writing a press release
  • A downloadable template with examples and guidelines
  • How to use AI to speed up the process
  • How to select a legitimate, zero-spam press release submission outlet

By the end of this workshop, you’ll have the knowledge and skills to write a newsworthy press release that will get accepted in any publication.

Learn More

Enroll Now for $199

content hacker course bundle

The Content Hacker™ Ultimate Course Bundle: All Courses + All Bonuses


Want to get your hands on a lifetime seat to all of our Content Hacker™ Academy Courses + Bonuses and dive right in to EVERY single one of the Content Hacker™ educational goodies? You’ll receive a lifetime seat to every one of our courses: The Content Strategy & Marketing Course, The Expert SEO Content Writer, and Unlearn Essay Writing… AND all the bonuses and student groups for each course. This is the best value, saving you $500+ on buying the courses individually.

Today, you’ll save $500 TOTAL on ALL our proven courses by investing in the Content Hacker™ Ultimate Course Bundle! 🤯

content hacker content strategy and seo writing course bundle


Yes! I want to learn more about getting ALL the courses at a $500+ in combined savings:


Get Quick Wins with Julia’s Guides:



content hacker process map

The Content Hacker™ Process Map: Your Guide to Creating & Delegating Content

A student asked us for an A-Z pathway of my content creation process — all the way from the beginning ideas to inner stages and the delegation process. Julia wrote this guide as an answer to their process holes. This is your ultimate answer for “how do I CREATE and/or DELEGATE content?” You’ll learn which content parts to delegate, which ones NOT to, and much more. Get an entire process for mapping out your content, including Julia’s personal rolodex of who to hire.

Buy Now for $99

content hacker work smarter guide

Immediate clarity on your business margins and team setup.


What’s covered:

    • .. CLARITY (for the first time!!) on how to truly set up a profit margin that works
    • .. Industry “myths” you don’t need to believe about pay rates & contractors
    • .. Where and how to find your first rockstar
    • .. Julia’s personal job ad that has brought in writers behind six-figure projects

Buy Now for $99


There are no refunds on the digital guides or memberships created and sold in Content Hacker™ Academy.

There are no refunds on payment plan installments. There are no refunds on the Transformation System.

For the one-time, full upfront payment on our online courses OR a cancelation of payment plan fees (again, note that we DO NOT refund past payment plan fees), we offer a 14-day refund guarantee with proof of exercise completion and proof you completed and went through the full course.

We have our refund policy set up this way to encourage learning, and discourage student laziness. You can’t waltz in here, swipe the training, and ask for your money back — that’s called fraud. You also cannot look at one lesson and think “this isn’t for me.” You must put in a real effort and truly find the training is not a fit for you, and your refund request will only be considered if you requested it within 14 days of enrolling.

It’s up to YOU to put in the work. We’ve done everything possible to make this the simplest and best course on the subject, and we know it works because it’s the exact same methodology that the instructor has practiced in her own agency, internally, to sell millions of dollars worth of content.

However, if you’re on the fence, we want to give you every chance to buy with 100% confidence. So, you have 14 days to trial it. You must go through the implementation program, follow every simple step-by-step exercise plan, and realize how amazing it feels to implement your very own content strategy, write your own SEO content, and see your work reach a real online audience and grow your business. To request a refund within your first 14 days, you must provide proof of exercise completion for each of the exercises along with a thorough reason why you’re requesting a refund, and our administrators will check for proof of going through the whole course by reviewing heat maps within the course.

Again: Please note Monthly Membership fees are non-refundable and are charged automatically on each renewal date (i.e. monthly), for twelve consecutive months. You may not ask for a refund if you have accessed any of the course content. If you sign up for a monthly payment plan, you are obligated to complete that plan. If you do not, and you default on a payment and do not correct the issue with a current card, your school profile will immediately be deactivated and you will be removed from the private student community.