Content Transformation with Julia McCoy: E32 – The Psychology of Colors in Branding & Why Colors Matter More Than You Think

Julia McCoy

Julia McCoy

Creator and Co-founder

content transformation podcast with julia mccoy episode 32 the psychology of colors in branding & why colors matter more than you think

Did you know? 84.7% of buyers have said that color is a primary draw to the product or service they’re buying.

Different colors have different psychological effects on your consumer – for example, blue can provide a sense of security, red encourages action and appetite, green resonates with harmony and wellness, orange is connected to enthusiasm and impulse-buying, and so on.

Listen in as I explain the psychology of color, and how a very unusual color worked tremendously well to bring more stimulation and engagement from students when I launched an industry-leading SEO writing course.

Episode #32 – The Psychology of Colors in Branding & Why Colors Matter More Than You Think

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