Content Transformation with Julia McCoy: E32 – The Psychology of Colors in Branding & Why Colors Matter More Than You Think

Did you know? 84.7% of buyers have said that color is a primary draw to the product or service they’re buying.

Different colors have different psychological effects on your consumer – for example, blue can provide a sense of security, red encourages action and appetite, green resonates with harmony and wellness, orange is connected to enthusiasm and impulse-buying, and so on.

Listen in as I explain the psychology of color, and how a very unusual color worked tremendously well to bring more stimulation and engagement from students when I launched an industry-leading SEO writing course.

Episode #32 – The Psychology of Colors in Branding & Why Colors Matter More Than You Think

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About Julia McCoy

Julia McCoy is an entrepreneur, 6x author, and a leading strategist around creating exceptional content and brand presence that lasts online. At 19 years old, in 2011, she used her last $75 to build a 7-figure agency, Express Writers, which she grew to $5M and sold ten years later. In the 2020s, she's devoted to running The Content Hacker, where she teaches creative entrepreneurs the strategy, skills, and systems they need to build a self-sustaining business, so they are finally freed up to create lasting legacy and generational impact.