Content Transformation with Julia McCoy: E32 – The Psychology of Colors in Branding & Why Colors Matter More Than You Think

Did you know? 84.7% of buyers have said that color is a primary draw to the product or service they’re buying.

Different colors have different psychological effects on your consumer – for example, blue can provide a sense of security, red encourages action and appetite, green resonates with harmony and wellness, orange is connected to enthusiasm and impulse-buying, and so on.

Listen in as I explain the psychology of color, and how a very unusual color worked tremendously well to bring more stimulation and engagement from students when I launched an industry-leading SEO writing course.

Episode #32 – The Psychology of Colors in Branding & Why Colors Matter More Than You Think

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About Julia McCoy

Julia McCoy is an 8x author and a leading strategist around creating exceptional content and presence that lasts online. As the VP of Marketing at Content at Scale, she helps marketers achieve insane ROI (3-10x their time back at 1/3rd the cost) in a new era of AI as a baseline for content production. She's been named in the top 30 of all content marketers worldwide, is the founder of Content Hacker, and recently exited her 100-person writing agency with a desire to help marketers, teams, and entrepreneurs find the keys of online success and revenue growth without breaking.