Did you know? 84.7% of buyers have said that color is a primary draw to the product or service they’re buying.
Different colors have different psychological effects on your consumer – for example, blue can provide a sense of security, red encourages action and appetite, green resonates with harmony and wellness, orange is connected to enthusiasm and impulse-buying, and so on.
Listen in as I explain the psychology of color, and how a very unusual color worked tremendously well to bring more stimulation and engagement from students when I launched an industry-leading SEO writing course.
Episode #32 – The Psychology of Colors in Branding & Why Colors Matter More Than You Think
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